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Skills-first hiring has CIOs rethinking talent strategies

CIO

Some researchers and tech leaders are using the strategy. In practice, I think leaders are too afraid to take that risk; it’s a change, and we’re inundated with change, and this is one more change they’re not willing to take on,” says Brittany Lutes, a research analyst at Info-Tech Research Group.

Strategy 284
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8 strategies for accelerating IT modernization

CIO

Recent research found that application modernization took an average of 16 months. Here veteran IT leaders and advisers offer eight strategies to speed up IT modernization. Still, he and other Gartner researchers say the technology could transform modernization work.

Strategy 350
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New research: How IT leaders drive business benefits by accelerating device refresh strategies

CIO

Increased security, productivity gains and enhancing innovation are among the reasons IT leaders are modernising their device fleets more frequently, new research reveals. Forrester’s research found that 55% of firms prioritised security at the hardware level when refreshing.

Research 217
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ChatGPT isn’t an AI strategy—but it should be a strategic tool

CIO

By Bryan Kirschner, Vice President, Strategy at DataStax For all the deserved enthusiasm about the potential of generative AI, “ ChatGPT is not your AI strategy ” remains sound advice. That is a real job that bosses can do and will enjoy doing, and it will help your strategy effort. Does that definition resonate with you?

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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4 ways to ensure CEO support for your digital strategy

CIO

Following are ways CIOs can help overcome disconnect in the C-suite on the evolving nature of their role in an effort to better enable support for their digital strategies. The dialogue with the board and with human resources is fruitful, and the managers are receptive, which greatly facilitates the digital strategy.”

Strategy 285
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. They recommend three actions for CEOs to hit the reset button.

Strategy 141
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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All Method, No Madness: Guiding Agile Teams Through Research

Speaker: Amanda Stockwell, President of Stockwell Strategy

Many Product Managers feel quality user research can't keep up with the fast-paced culture of agile teams. Using the right strategy, your agile team will collect qualitative data, interpret it, and integrate it effectively. Research Planning. In this webinar, she'll make specific suggestions around: Team makeup.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work. Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets.

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Achieving Elite and High Performance DevOps Using DORA Metrics

Speaker: Nico Krüger, Senior Director of Solutions Engineering at Rollbar

Do you have strategies to both identify problems and improve performance? DevOps Research and Assessment (DORA) has identified four key metrics to help organizations understand where their DevOps stands and how it can reach an elite level of performance. How is your organization’s DevOps doing?

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The Product Dev Conundrum: To Build or Buy in a Digital World?

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

Mark will teach strategies to avoid the problems caused by rebuilding features that are already delivered by existing services, including: What sort of research process is best when trying to find options for buying software? How do you help your engineers get on board with buying instead of building?