Empowering Retail Evolution in 2024

Retailers can harness the power of technology to overcome the known and unknown challenges ahead.

This blog is co-authored by David Dobson, Global Industry Director and Retail COE lead, Intel Corporation.

As the new year begins, retail organizations are evaluating the past year and aligning on how best to maximize operations and profitability for the coming year. As they consider the role technology plays in these pursuits, Dell Technologies can help retailers plan for the road ahead and understand both the known and unknown challenges they face.

Retailers are constantly trying to create better customer and employee experiences and are concerned with how to deliver more capabilities inside their stores while consolidating technology, resources and expenses. Dell Technologies and its vast partner ecosystem provide the opportunity to address existing and new technology pursuits that can create value. David Dobson, Global Industry Director and Retail COE Lead at Intel Corporation believes that “when considering technology projects like artificial intelligence projects, retailers should consider what they need to implement to get short-term and long-term value.”

Leveraging Technology to Deliver Value for Retailers

Dell NativeEdge platform, powered by Intel, centralizes and streamlines edge operations at scale across the edge estate with infrastructure management using Zero Trust security capabilities and zero-touch provisioning.

With the industry’s broadest portfolio of edge infrastructure hardware and industry-leading secure supply chain, Dell Technologies can digitally sign and certify hardware in the factory. This enables automated deployment and configuration of the edge infrastructure managed by NativeEdge, while ensuring a Zero Trust chain of custody.

Built on an open design, Dell NativeEdge offers retailers the flexibility to choose the ISV applications and multicloud environments for chosen edge application workloads. Organizations can centrally and consistently deploy containerized and virtual applications anywhere using blueprints to work with choices of IoT frameworks and OT vendors.

These days, it’s hard to talk about retail without addressing loss prevention. Retailers face a constant barrage of illegal activities from in-store loss prevention to organized crime pursuits. Dell Technologies offers retailers AI-enabled loss prevention capabilities, and our experts help advise customers navigate general theft and shoplifting, employee theft, return fraud, people flow, safety analytics and many other use cases.

Visit Dell Technologies Retail Experts at Retail’s Big Show

2024 is getting off to a fast start, and Dell Technologies will be in full force at the National Retail Federation’s (NRF) Retail’s Big Show, January 14 to 16 in New York City.

A key highlight of our presence at the event this year will be “Clara,” our generative AI digital concierge. Experience a “real” conversation to discuss our presence at NRF and learn more about Dell Technologies in retail. This generative AI capability can apply in multiple retail use cases, including front-of-store concierge assistance, answering questions about a store and its services and products. Retailers can train the necessary language models to support “conversations” they would like to have with their customers and employees.

We will have several experts available at the show to discuss our solutions, demonstrate key capabilities and answer retail questions.

Empowering Retail Evolution with Dell Technologies

No matter where you are in your digital transformation journey, we look forward to discussing how retail organizations can deliver on the promise of creating better customer and employee experiences with digital intelligence.

If you want to have a deeper conversation during the NRF event, please book a meeting here with one of our subject matter experts. You can also follow the conversation using the hashtag #EmpoweringRetailEvolution on social media.

Willie Reed

About the Author: Willie Reed

Willie Reed is an experienced technical sales executive with over 20+ years of history in direct and channel sales, channel development, vertical sales and solution development. His extensive expertise in vertical GTM including Healthcare, Energy, Retail, Education, Manufacturing and Safety Security markets. He has as comprehensive background managing and recruiting teams throughout the US, Canada, and Latin America and has a proven performance and ability to manage high dollar quotas and successfully drive revenue through a team.