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How To Market Your Small Business Locally

Strategy Driven

Unless you are specifically choosing to market to a huge audience right from the start, when you run a small business, it’s often better to start with your local community, even if you’re only selling online and don’t have a physical store in the area. Use Local SEO.

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Gusto is now offering pieces of its service to other companies via API

TechCrunch

The move to provide elements of its service through other firms’ offerings could bolster Gusto’s growth rate; for partner platforms the ability to provide payroll services may make their overall offering more attractive to small businesses. Gusto proper, Reeves told TechCrunch, grew 50% last year.

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. So they see a responsibility to install the necessary technology to properly run their business.”.

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Hopin buys livestreaming startup StreamYard for $250M as it looks to expand its product lineup

TechCrunch

And during a conversation regarding the StreamYard deal, Hopin CEO Johnny Boufarhat said that the combined entity would sport around $65 million in ARR. The rest comes from sources like the creator economy, and small businesses. You can infer from the numbers that Hopin has continued to grow rapidly since its Series B.

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Logistics startup Slync raises $24M, attempts to distance itself from disgraced founder

TechCrunch

Small Business Administration’s Paycheck Protection Program. He told private bankers that the $20 million, which amounted to 40% of the $50 million Slync raised from angels and venture firms, represented “a distribution from my company” — a distribution that Slync’s board of directors never authorized.

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Technology Companies Need to Make Hard Choices to Teach More ‘Soft Skills”

CIO

In sports, teams that play together well generally have an edge over those who don’t. As an entrepreneur, he has also successfully developed several small businesses into thriving organizations. Here are six nontechnical talents your staff should be skilled up on, and how you can teach them: Collaboration – Promoting Teamwork.

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What are NFTs? Top 5 Remarkable NFT business ideas to adopt in 2022

Openxcell

Small businesses that resell the Chinese items on different platforms such as Shopify often engage in the behavior. NFT for Sports. Sports has leveraged the digital arena by selling goods like sports memorabilia, achievements, trading cards, short videos, etc. NFT services can get benefits from similar methods.