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TechCrunch+ roundup: Africa investor survey, biz model basics, video marketing tactics

TechCrunch

Video content is vital for driving early engagement, which is why growth expert Jonathan Martinez (formerly of Postmates, Uber and Chime) shares four tactics for getting started: Leverage creator marketplaces. Produce short-form videos. Cross-pollinate your videos. Build lasting creator relationships.

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Enterprises enthusiastic about generative AI, Foundry survey shows

CIO

Generative AI is already making deep inroads into the enterprise, but not always under IT department control, according to a recent survey of business and IT leaders by Foundry, publisher of CIO.com. The survey found tension between business leaders seeking competitive advantage, and IT leaders wanting to limit risks.

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TechCrunch+ roundup: Cash management basics, proptech investor survey, visa interview prep

TechCrunch

For his second proptech investor survey in a three-part series, he interviewed: Jake Fingert, managing partner, and Lionel Foster, investor, Camber Creek. According to a survey by data science company Proxima, 40% of respondents said the iOS privacy policy change negatively impacted their business. Image Credits: TechCrunch.

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TechCrunch+ roundup: Green card sponsorships, startup prenups, agtech VC survey

TechCrunch

” asks CEO Brandon Hill in a video that accompanies the 13-slide deck the company shared with TC+: Cover slide. To learn more, we surveyed: Brett Brohl, managing director, Techstars Farm to Fork, and managing partner, Bread and Butter Ventures. “How do you make an interface that’s as fun to use as Candy Crush?”

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

The advice ranged from going full force on one channel to investing in a copywriter and making video content. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. But there’s been a lot of belt tightening since then.

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Voximplant’s service to build voice and video comms into apps comes out of beta

TechCrunch

Companies that help businesses integrate voice and video communication into their apps and services have proliferated in recent years, with services such as Twilio and Diagflow, an NLP platform developed by Google, burgeoning. Voximplant has raised $10.1

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Provide a recommendation in this quick survey and we’ll share the results with everybody. Video content: $5,000. She said companies can “make the most of that” by doing some industry-related research now that can be adapted after the new year for long-form site content and social media campaigns. Events, PR: $5,000.

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