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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. NYX was acquired by L’Oreal in 2014 for about $500 million. They are also available on Summer.store, the company’s proprietary social commerce network.

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NBA All-Star Chris Paul joins digital media startup Greenfly’s growth round

TechCrunch

Greenfly’s latest funding round has a new face: Phoenix Suns point guard Chris Paul joined as a strategic investor and partner in the company, which developed digital media flow management software. He considers Greenfly “instant access to a media gallery” that he can share on his social media accounts.

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Why (and how) China is tying social-media behavior to credit scores

The Parallax

In 2020, Alibaba, Tencent, and Baidu, China’s most popular social networks, will be required to include all users in social-credit systems unique to their platforms. Some of the social-networks have already built in and launched social-credit systems, albeit on an opt-in basis for now.

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Hootsuite lays off nearly a third of its workforce as CEO tries to ‘refocus’

TechCrunch

Social media marketing firm Hootsuite says it has slashed its workforce by 30%. The social media firm has raised more than $300 million in capital to date, per PitchBook , and its backers include Fidelity and Accel, the Palo Alto–based VC. The company offered no specifics on what exactly is changing about the business.

Media 244
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Inside 5 Successful Fast-Food Social Media Campaigns

BrainStation Technology

Social media. Fast-food and fast-casual chains have launched some seriously creative campaigns in recent years to win the attention – and appetites – of potential customers, and some of those clever social media marketing blitzes have resulted in real boosts to the bottom lines of some of America’s best-established brands.

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Countable brings in $12M for virtual brand communities

TechCrunch

In total, the company has raised about $16 million since the company was founded in 2014, Bart Myers, CEO of Countable, told TechCrunch. Instead, Countable is taking a cue from the positives of social media to build technology that nurtures more authentic communication and facilitates business and social outcomes.

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SHRM Top 25 Indian HR Influencers on Social Media 2014

QAspire

Last week, SHRM India published a list of “ Top 25 Indian HR Influencers on Social Media ” for the year 2014-15. I am glad to be ranked amongst top 5 influencers for the third consecutive year. Each year, SHRM India raises the bar and changes evaluation method.

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