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Salesforce debuts Zero Copy Partner Network to ease data integration

CIO

At Salesforce World Tour NYC today, Salesforce unveiled a new global ecosystem of technology and solution providers geared to help its customers leverage third-party data via secure, bidirectional zero-copy integrations with Salesforce Data Cloud. It works in Salesforce just like any other native Salesforce data,” Carlson said.

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Salesforce Ventures targets new $250M fund at generative AI startups

TechCrunch

The enterprise is about to get hit by the generative AI hype train, as Salesforce prepares to invest in startups developing what it calls “responsible generative AI.” It has also previously launched a dedicated AI fund , targeting startups building AI smarts on top of Salesforce.

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Salesforce leads $15M investment in Asian HR tech platform Darwinbox

TechCrunch

The new round — a Series C — for the Hyderabad-headquartered startup was led by Salesforce Ventures, the venture arm of the American enterprise giant. This is one of Salesforce Ventures’ rare investments in Asia. Salesforce Ventures is exploring more investment opportunities in India, he said.

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Four Key Takeaways from TrailblazerDX

Perficient

Last week, I attended TrailblazerDX in San Francisco, where the content was all about Salesforce Data Cloud and AI! Einstein Copilot (GA) is Salesforce’s conversational AI assistant that understands metadata and data permissions, which enable users to interact with it using natural language.

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Salesforce seeks to unify automobile supply chain with Automotive Cloud

CIO

For years, auto makers and dealers have used Salesforce for CRM — but it’s involved a hodge-podge of company-specific customizations. Now Salesforce is hoping to sweep that away with Salesforce Automotive Cloud, a dedicated platform for the auto industry that sticks close to industry standards on data exchange.

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How CIOs use AI to elevate CX services

CIO

Technology specialist Salesforce reports that more than two-thirds of service professionals believe gen AI will help them serve their customers better, while Forrester expects it to give CX teams a huge boost through 2024. They think about buying a house, or being able to do home improvements, or go on holiday.

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Perficient’s Salesforce Expertise Continues To Be Recognized

Perficient

Salesforce enables clients to accelerate their digital transformation and unlock data across disparate systems, clouds, and devices to make smarter, faster decisions, and create highly differentiated, connected experiences for customers. At the heart of our mission is our belief in lifting up people and communities.