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Startup PR professionals should be jumping on the AI bandwagon

TechCrunch

It’s only been a couple of months since OpenAI’s ChatGPT exploded into the public consciousness, and it already feels like our news feeds will never be the same again. Going from all-out rage prompted by the FTX fiasco to ChatGPT setting off the red alert at Google HQ made for a sudden, even shocking shift in the tech news cycle.

ChatGPT 248
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Should founders announce down rounds? This PR expert says you have nothing to hide

TechCrunch

Kate Johnson is VP of PR at BLASTmedia. We can’t avoid hearing about the economic downturn. Down round news may not be a slam dunk that generates a tier one feature like a funding round that drove your valuation upward, but it’s still funding. You have nothing to hide, and in terms of PR, no news is not good news.

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Daily Crunch: Former Apple employee pleads guilty to stealing autonomous vehicle design details

TechCrunch

You know what we’re psyched about? Driving away with secrets : Rita wrote a juicy one about a former Apple employee who left with more than just best wishes from his ex-colleagues. This PR expert says you have nothing to hide. Image Credits: Ysr Dora (opens in a new window) / Getty Images. PDT, subscribe here.

Report 221
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The DR essential IT leaders can’t overlook

CIO

That other side was public relations — the communications out to stakeholders and the public about what was going on and when we expected to have systems back. And as any CIO who has dealt with a similar experience knows, the often-overlooked PR piece can put even the most bullet-proof of disaster recovery plans in peril.

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6 reasons why reporters aren’t interested in your content marketing

TechCrunch

Digital PR is an excellent strategy to pair with content marketing, especially if your goals include increasing your brand awareness and improving your backlink portfolio. Sure, it’s easy to say the news only wants to cover material that is, well, news worthy. More posts by this contributor. It’s not newsworthy.

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TechCrunch+ roundup: Shame-free down rounds, checkout flow tune-up, SaaS tsunami

TechCrunch

This PR expert says you have nothing to hide. Image Credits: Ysr Dora (opens in a new window) / Getty Images. Similarly, founders need not feel squeamish about accepting funding that lowers their valuation, advises Kate Johnson, VP of PR at BLASTmedia. This PR expert says you have nothing to hide.

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TechCrunch+ roundup: Ocean tech investor survey, AI and PR, L-1 visa options

TechCrunch

.” When it comes to marketing, “false or unsubstantiated claims about a product’s efficacy are our bread and butter,” wrote Michael Atleson, an attorney with the FTC’s Division of Advertising Practices. ” Given the renewed interest, “for companies where AI was previously No. 1 Case study slide No.

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