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Salesforce seeks to unify automobile supply chain with Automotive Cloud

CIO

Now Salesforce is hoping to sweep that away with Salesforce Automotive Cloud, a dedicated platform for the auto industry that sticks close to industry standards on data exchange. Michael Ramsey, a VP and automotive analyst at Gartner, said Automotive Cloud offers a way for auto makers to take back control of their branding. “At

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Volkswagen drives the automotive industry cloud forward

CIO

Goeller is also heading up a separate digital initiative called Catena-X, which is a collaborative, open data ecosystem for the automotive industry. VW, Tesla, and Salesforce, for example, are among the pack of vendors developing clouds specific to the automotive industry. Automotive Industry, Cloud Computing, Digital Transformation

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Eatron, which makes ‘intelligent automotive software’, raises $11M Series A led by MMC

TechCrunch

So, the more this embedded automotive software is de-coupled from the underlying electronic hardware, the more this optimization can take place, and the more efficient vehicles can become. based Eatron , which makes this “intelligent automotive software”, has managed to attract an $11 million Series A funding round led by the U.K.’s

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Automotive Dealerships Should Look More Like Genius Bars

Perficient

Automotive customers desire experiences and service centers that meet their needs, listen to their concerns, and provide a comfortable environment to explore vehicles at their own pace. No longer are demographics of automotive shoppers dominated by the Baby Boomers and Generation X folks.

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Emerging Loyalty Trends in Automotive to Watch Closely: Detroit Event Highlights

Perficient

Last year, Perficient hosted an automotive event in Detroit that was so successful we had to return. As a result, loyalty is managed across departments like technology, finance, and sales, all tightly aligned with marketing. Customer data collected from loyalty programs is only powerful with the right technology.

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A Tribute to Mark Smail: A Great Automotive Leader and Friend

Perficient

I learned so much about automotive from these great connections, spanning perspectives from the manufacturers to the dealerships. Mark was the leader of the Smail Automotive Group, and he was loved by his fellow dealers. Mark was both a great and good man and he will be missed by the entire automotive community.

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HAAS Alert raises $5M seed round to scale its automotive collision prevention system

TechCrunch

HAAS Alert, a SaaS company that provides real-time automotive collision prevention for public safety and roadway fleets, has raised $5 million in seed funding that the company says it will use to scale sales and outreach efforts and prioritize R&D with vehicle-to-vehicle and vehicle-to-infrastructure (V2X) technology partnerships.