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Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

Customer retention is one of the primary growth pillars for products with subscription-based business model. Competition is tough in the SaaS market where customers are free to choose from plenty of providers even within one product category. One or several bad experiences – and a customer may quit.

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What Is Causal Inference?

O'Reilly Media - Ideas

If I stroke my lucky rabbit’s foot before playing the slot machine, will I hit a jackpot?). Human consciousness may be a stretch, but causation is about to cause a revolution in how we use data. In an article in MIT Technology Review , Jeannette Wing says that “Causality…is the next frontier of AI and machine learning.”.

Insurance 144
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Unit Economics: Striking a Balance between Customer Lifetime Value and Acquisition Cost

Altexsoft

Is your business profitable? The metric of unit economics, though having simple calculations, can dictate the future of your business and help understand its sustainability in the long run. It allows you to take a microscopic look at each transaction of your business beyond the regular numbers of revenue and cost.

Metrics 17