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VMware customers take wait-and-see approach amid Broadcom changes

CIO

When tech giant Broadcom acquired virtualization market leader VMware last October, it restructured licensing terms, laid off thousands of employees, and terminated partner agreements with resellers and service providers. Tan published a long blog post defending the changes on April 15, suggesting that consumer concerns aren’t going away.

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UPS delivers customer wins with generative AI

CIO

Bala Subramanian, chief digital and technology officer at UPS, sees the company’s foray into generative AI as not only a winner for its customer contact center agents but something to be introduced to other business processes in the near future, he says. Built to extend For UPS, contact center use of generative AI is just a springboard.

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CIOs in transition: 5 tips for landing your next IT leadership job

CIO

One recommendation is to leverage a lightweight CRM and treat networking like a lead-generation activity, a skill that also builds better understanding and appreciation of sales and marketing functions. Start a blog or contribute articles to media sites and other established blogs.

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6 Blogging Strategies to Promote Your Business

KitelyTech

Any business can benefit from a blog, but it takes the right strategy to get results. A great way to create an online presence for your business is through blogging. Unfortunately, many businesses end up abandoning their blogs altogether when they don’t receive the web traffic they expected.

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5 advanced-ish SEO tactics to win in 2021

TechCrunch

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. 5 companies doing growth marketing right. Help TechCrunch find the best growth marketers for startups. Mark Spera. Contributor. Share on Twitter.

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11 most in-demand gen AI jobs companies are hiring for

CIO

Generative AI is quickly changing the landscape of the business world, with rapid adoption rates across nearly every industry. Businesses are turning to gen AI to streamline business processes, develop proprietary AI technology, and reduce manual efforts in order to free up employees to take on more intensive tasks.

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Enterprises aren’t using data to make business decisions: Salesforce survey

CIO

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Nearly 72% of these leaders said that data keeps people focused on the things that matter and that are relevant to the business.

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