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Data Engineering is Critical to Big Data Success

Cloudera

I mentioned in an earlier blog titled, “Staffing your big data team, ” that data engineers are critical to a successful data journey. Those centrally managed profiles can be leveraged by multiple teams within an organization to provide more customized service, support, and cross-sell/upsell opportunities.

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Exploit The B2b Potential And Target the User Behind The Fleet Centre

Capgemini

Facebook Twitter Linkedin The Future of CRM In our recently published blog article on CRM for fleet customers , we outlined the importance of CRM in B2B for automotive manufacturers, especially for white fleets. Integrating smart fleet data, as outlined in our first B2B blog post , can enhance the needed information landscape.

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Omnichannel Strategy: How to Create an Integrated Customer Experience

Altexsoft

For brands, the biggest value of offline points of sale is the wide opportunities for upselling and cross-selling. Because of lack of integration, cross-channel customer interactions aren’t captured, so data collected for analytics is often fragmented and incomplete. Implement cross-channel campaigns.

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The Cross-Industry Potential of Predictive Analytics

Coforge

CAGR , crossing USD 28.7 Hotels could also study booking patterns, to predict “off” and “peak” periods, aligning the marketing campaigns accordingly. Cross-Selling and Upselling for Greater Profitability in Retail. Globally, prescriptive and predictive analytics accounted for a modest USD 5.72 billion by 2026.