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Ensuring the Successful Launch of Ads on Netflix

Netflix Tech

We used this simulation to help us surface problems of scale and validate our Ads algorithms. Replaying real traffic and making it appear as Basic with ads traffic was a better solution than artificially simulating Netflix traffic. We used this information to simulate a subscriber population through our AB testing platform.

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Towards a Reliable Device Management Platform

Netflix Tech

By Benson Ma , Alok Ahuja Introduction At Netflix, hundreds of different device types, from streaming sticks to smart TVs, are tested every day through automation to ensure that new software releases continue to deliver the quality of the Netflix experience that our customers enjoy.

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Auto-Diagnosis and Remediation in Netflix Data Platform

Netflix Tech

By Vikram Srivastava and Marcelo Mayworm Netflix has one of the most complex data platforms in the cloud on which our data scientists and engineers run batch and streaming workloads. As our subscribers grow worldwide and Netflix enters the world of gaming , the number of batch workflows and real-time data pipelines increases rapidly.

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The Importance of Distributed Tracing for Apache-Kafka-Based Applications

Confluent

Apache-Kafka ® -based applications stand out for their ability to decouple producers and consumers using an event log as an intermediate layer. Distributed tracing has been key for helping us create a clear understanding of how applications are related to each other. Distributed tracing with Zipkin.

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1. Streamlining Membership Data Engineering at Netflix with Psyberg

Netflix Tech

By Abhinaya Shetty , Bharath Mummadisetty At Netflix, our Membership and Finance Data Engineering team harnesses diverse data related to plans, pricing, membership life cycle, and revenue to fuel analytics, power various dashboards, and make data-informed decisions. How does late-arriving data impact us? Let’s dive in!

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AWS Kafka Managed Services

Mobilunity

Then we bet you consider how to process gigabytes of real-time data. From this article, you’ll learn which solutions use Netflix and Disney and watch the AWS Kinesis vs Kafka “battle.“ Moreover, we’ll advise you on how to hire an AWS engineer cost-effectively. But which service wins the AWS Kafka vs Kinesis battle?

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Data Engineers of Netflix?—?Interview with Pallavi Phadnis

Netflix Tech

Data Engineers of Netflix?—?Interview Interview with Pallavi Phadnis This post is part of our “ Data Engineers of Netflix ” series, where our very own data engineers talk about their journeys to Data Engineering @ Netflix. Pallavi Phadnis is a Senior Software Engineer at Netflix.