How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena
CIO
APRIL 30, 2023
If there’s any lesson brands should have taken from the last three years of the Covid-19 pandemic, it’s that investing in digital can deliver even more engagement – online and in-person. Post each edition, our team takes a step back through an empathy led approach and assess data from all stakeholders engaging with the AO.
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