TechCrunch

FEBRUARY 22, 2023

In a session called “How to Turn Your Startup into a Social Star,” Redpoint’s Rashad Assir (head of content) and Josh Machiz (partner) will break down how to capitalize on the multiplier effects of building an online following and a standout brand — for both you and your startup. Buy an early-bird founder ticket now and save $200.

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TechCrunch

FEBRUARY 6, 2023

Breef , a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund.

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TechCrunch

FEBRUARY 21, 2023

Tracksuit , a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. Tracksuit’s tool now tracks insights for more than 1,300 brands across New Zealand, Australia, the United Kingdom and, most recently, the United States.

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TechCrunch

MAY 2, 2022

Co-branded rewards programs like Amex’s longrunning Delta partnership are a major factor in consumers’ credit card decisions. But building these programs can be challenging from a brand perspective. by the issuer and brand) and how profit sharing arrangements are to be structured. If chargeoffs (i.e.,

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TechCrunch

JULY 25, 2022

For e-commerce brands, the wave of bad economic news is a shot across the bow heralding a major change in consumer spending. But, I think there’s room for optimism for the brands that make it. I co-founded Canal to enable brands to sell more. Bleak times are ahead. Why am I qualified to make such a statement?

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TechCrunch

FEBRUARY 28, 2023

Una Brands , a Singapore-based e-commerce aggregator, has raised $30 million in pre-Series C financing just five months after announcing its $30 million Series B funding that was raised in September of last year. Its flagship brands, Singaporean furniture brands ErgoTune and EverDesk+, are now in Asia and recently expanded into the U.S.

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TechCrunch

SEPTEMBER 1, 2021

Forum Brands , an e-commerce acquisition platform, announced today that it has secured $100 million in debt funding from TriplePoint Capital. Brenton Howland, Ruben Amar and Alex Kopco founded New York-based Forum Brands in the summer of 2020, during the height of the COVID-19 pandemic. . Simka sells in the U.S.

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TechCrunch

AUGUST 12, 2021

E-commerce roll-up companies are big in the United States, and Wonder Brands wants to be that for Latin America. Wonder Brands co-founders Nicolás Gonzalez Luna and Federico Malek came together to start the company in January 2021 to acquire digital brands in the MercadoLibre and Amazon ecosystem.

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TechCrunch

AUGUST 4, 2021

Suma Brands , which buys up what it sees as some of the more interesting and successful brands selling and fulfilling their orders via Amazon, has picked up $150 million in funding in a round led by Pace Capital and Material alongside a credit facility led by i80 Group.

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TechCrunch

MAY 3, 2023

As brands incorporate generative AI into their creative workflows to generate new content associated with the company, they need to tread carefully to be sure that the new material adheres to the company’s style and brand guidelines. BrandGuard is like the back end for this brand protection system.

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TechCrunch

NOVEMBER 16, 2022

Summer International stays ahead of the game by identifying the most influential content creators, and working with them to incubate new brands. NYX founder and Bespoke Beauty Brands CEO Toni Ko will also join Summer International as a strategic investor. Many times, creators seek us out because of our reach and resources,” she said.

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TechCrunch

JANUARY 9, 2023

For brands, it gives them a way to conduct market research and collect first-party data, which is important as marketers prepare for a post-cookie world. Over 200 consumer brands use Supermom for marketing research, including Kimberly Clark, Procter & Gamble and Philips.

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Harvard Business Review

FEBRUARY 22, 2024

The effectiveness of social programs hinges on their alignment with a company’s identity and their ability to resonate with societal challenges, create a strong brand identity, generate excitement, and be scalable.

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TechCrunch

MARCH 4, 2023

One of the quieter conversations in venture capital has only grown louder, in my DMs and interviews, over the past few months: The known bias in venture capital has been a branding issue for some of the emerging, diverse fund managers just now splashing onto the scene. And with that, thank you for being here.

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TechCrunch

MARCH 4, 2022

As more companies establish an e-commerce presence, the stakes have never been higher for brands to cut through the clutter to land new customers. Instead, Conner Sherline, founder and CEO, says that when independent brands come together across partnerships, data and merchandising, they have the buying power to produce results for everyone.

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TechCrunch

MARCH 15, 2022

Moonshot Brands today announced it secured $30 million in equity and $150 million in a credit facility that will be used, in part, to purchase assets from other e-commerce aggregators. Instead, Isakow and Fisch wanted to be involved with entrepreneurs who would join Moonshot and run their own brands.

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TechCrunch

MARCH 22, 2023

The Family Fund & Founder Community , which goes by F3C, announced $25 million in new capital commitments and its focus on becoming the largest community of founders that co-invest in the late-seed and Series A stages of consumer brands. We just want to do that really well.” Is venture funding already back?

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TechCrunch

MARCH 7, 2022

Una Brands , a Singapore-based e-commerce aggregator, has partnered with South Korean peer KlickBrands to expand its footprint in South Korea. . The strategic partnership will help South Korean e-commerce brands grow domestically and make inroads into more countries in Asia.

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TechCrunch

MARCH 3, 2023

In her view, that meant departing from a name that made her firm sound like it was making “diversity investments” and finding a name that didn’t include gender as a brand. To put it simply: More women in venture means that bias and strategic branding are increasingly relevant for a larger fraction of check-writers.

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TechCrunch

OCTOBER 20, 2021

Enterprise engagement company Countable raised $12 million in Series A funding so that brands can more easily engage with customers, even in a way that shows a brand’s values and stance on issues. Here’s how it works: The company works with brands to establish the look of their site, including goals, timelines and feedback processes.

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TechCrunch

SEPTEMBER 29, 2022

Also known as an aggregator, the company acquires and grows brands — in Flora’s case, focused on offering sustainable products and reducing carbon emissions. Co-founders and co-CEOs Mithat Ulubay and Ugur Kaya started the company in 2021, which now owns more than 50 brands.

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CIO

DECEMBER 7, 2022

This is how the Eli Lilly Twitter brand and others became attacked. With the uncertainty swirling around Twitter and its directions for users, bad actors might sense an easy play to inflict similar harm to another major brand. How can brands and companies best defend all of these channels? How will these be leveraged?

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TechCrunch

MAY 4, 2023

But companies in the D2C space still struggle to compete against bigger brands. The startup, which handles everything from raw material purchases to order fulfillment for D2C brands and suppliers, announced today it has raised $20 million in Series A funding. The startup plans to scale up by growing alongside the D2C brands it serves.

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TechCrunch

JANUARY 25, 2023

Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. .

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TechCrunch

FEBRUARY 9, 2021

Today, one of the latest of these, Branded Group , is coming out of stealth with a significant round of funding. Branded is not disclosing the names of the 20 companies it has acquired — we have asked — but it claims to include some of the biggest companies selling home, leisure and lifestyle products on Amazon.

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TechCrunch

FEBRUARY 19, 2021

Consumers and clients alike just want to be able to count on brands and not stress over whether they’re making the right decision. When we teamed up with Semrush to explore keyword search data in 2020 related to marketing goals , brand awareness and authority showed steady upward trends. Marketers seem to know this.

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TechCrunch

OCTOBER 29, 2021

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. That was done with machine learning engineers, but when I left Wish and was advising brands, I found that what we had at Wish was rare.

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Let's Grow Leaders

SEPTEMBER 26, 2022

Overcoming an Outdated Leadership Brand. You’ve worked hard to build your leadership brand, but the negative perceptions linger. You can improve your reputation and your leadership brand with this proactive approach. What is a leadership brand? Define your aspirational brand. Have you ever felt like this?

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TechCrunch

APRIL 8, 2022

Shifting consumer buying behaviors means brands can’t only rely on selling via one channel anymore. Parmar was buying a certain brand of charcoal toothpaste online and waiting a week to receive the package. Disco gets brands to boogie together on customer acquisition.

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TechCrunch

AUGUST 10, 2021

Brands can also feature products for upsell purposes throughout the subscriber lifecycle, from checkout to post-purchase. As the market for D2C subscriptions booms, there is a need for subscription-first brands to grow and scale their businesses,” said Jeff Clavier, founder and managing partner of Uncork Capital, in a written statement. “We

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