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Boost ROI with intent data and personalized multichannel marketing campaigns

TechCrunch

Coronavirus is causing large and small businesses to drastically cut marketing budgets. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. Automation platforms help marketers scale their communications. So how should marketers proceed?

Marketing 247
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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Improve your digital marketing skills.

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Accelerate Your Small Business Growth With These Simple Tips

Strategy Driven

Starting a small business has become less challenging in recent years. By March 2021, the number of small businesses in the US shot up to over 31.7 Small business owners now make up about half of the private sector’s workforce. So, how can you position your small business to accelerate growth and stand out?

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The Average Cost of Advertising and Marketing for Small Businesses

Strategy Driven

The cost of marketing for small businesses depends on many factors. Every small business should be allocating some of its resources to marketing, either digital or otherwise. Today, we’re going to talk about the cost of advertising for the average small business.

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Five Strategies to Cut Costs as a New Business

Strategy Driven

Here are five strategies to help you cut costs as a new business, which one will you try first? Stick to Your Budget Every business owner knows the importance of their annual budget, helping them to plan for the year and, hopefully, yield good profits.

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How to Effectively Market Your Small Business

Strategy Driven

Without the proper marketing, most startups and small businesses will be doomed to fail. Making sure that your product or service falls on the right ears is a crucial part of any successful business plan. Complete Your Market Research. Knowing your market is always the starting block for any marketing campaign.

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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Invest in your business, consider the ROI. Collectible marketing, badges, gamification. Don’t have the resources for social media marketing?

Media 157