buy 
CIO
APRIL 18, 2024
When it comes to cloud native application platforms, we’re at an important evolutionary point: will the best practice for platforms be to build or to buy? Should you choose the components you need for a platform and integrate them together, or should you buy a pre-integrated platform? Cloud Computing
CIO
NOVEMBER 20, 2023
buy question, says Prakash Ramamurthy, chief product officer at Freshworks. CIOs should take a build and buy approach to accelerate gen AI adoption and capture the value it brings to their business. Yet it’s not a simple build-vs.-buy Virtually every vendor or service provider is looking for ways to build gen AI into their solutions.
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Martin Fowler
NOVEMBER 30, 2021
“Build versus buy” decisions are everywhere today, and rightly so. But my colleague Brandon Byars argues that the kinds of tools that are available to buy for systems integration are not products that directly solve a business problem.
TechCrunch
OCTOBER 22, 2023
When Monday.com faced the classic build vs. buy dilemma for a new database, it decided to build one, but with a decided twist. © 2023 TechCrunch. All rights reserved. For personal use only.
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As a SaaS leader, you know that the more metrics, insights, and analytics you add to your products, the more engagement you’ll have – and the stickier your product will become with customers. At what point do you decide to keep building your analytics in-house or invest in an embedded analytics solution?
CIO
DECEMBER 18, 2023
IBM boosts cloud portfolio IBM is boosting its cloud technology portfoilio by buying Software AG’s IPaaS tools. The move is part of IBM’s focus on hybrid cloud, a plan they’ve been building on with some major buys, including Red Hat for $34 billion in 2018 and Apptio for $4.6 billion in June. Silver Lake secured a 93.3% billion ($2.84
CIO
JULY 14, 2023
As so often happens with new technologies, the question is whether to build or buy. For generative AI, that’s complicated by the many options for refining and customising the services you can buy, and the work required to make a bought or built system into a useful, reliable, and responsible part of your organization’s workflow.
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As a software company, you already know the value of data and analytics for your business. The decision then becomes whether to build your own in-house analytics or invest in an analytics platform that can be easily embedded into your software. Find out which one is the best decision for software providers like you.
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You’ll learn: The challenges of missing or outdated analytics How buying an analytics solution can bring new life and revenue to older applications The value of embedding analytics to users, development teams, and the bottom line
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Inside you will learn: How embedded analytics has become essential to business applications When to buy an embedded analytics solution and when to build one How to go-to-market, from pricing and packaging to external promotion How to build a business case and sell the project internally The future of embedded analytics …plus so much more.
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The lines between business buying and consumer buying habits are being blurred. A roadmap for those who want to transition from multichannel to omnichannel marketing. Today’s consumers have evolved. In 2022, our offline and online worlds are more integrated than ever before. Today’s buyers expect more and it’s up to you to deliver.
Advertiser: ZoomInfo
Larger buying committees. Longer sales cycles. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
Steps your buying committee must go through when purchasing a prospecting solution. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.
Advertiser: ZoomInfo
This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)
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