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VMware customers take wait-and-see approach amid Broadcom changes

CIO

VMware customers were understandably concerned. Broadcom has made a series of acquisitions under CEO Hock Tan’s leadership, including CA Technologies and Symantec’s enterprise security division, and Tan has often cut marketing expenses and dumped parts of the acquired company that underperform.

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Customer service, especially field service, helps companies outperform competitors and drive growth

CIO

We can expect that every company is going to react this way in times of uncertainty. In 2023, CIOs are guided to focus on enhancing workforce engagement, customer experience, and data and AI. These are identified as key areas where technology can drive business growth and increase customer satisfaction in the process.

Company 278
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Tractor Supply enlists AI to deliver ‘legendary’ customer service

CIO

prides itself in delivering “legendary” customer service, and it has turned to artificial intelligence to assist with that goal. And while the company prides itself on the wide knowledge of its store employees, no one can be an expert on every product a store sells. Tractor Supply Co. It makes the team member much more efficient.”

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4 tips for championing contact center innovation from an award-winning customer experience leader

CIO

Innovation is essential, especially in the contact center as the tip of the spear in customer experience, but how do you activate your modernization plan? I had the opportunity to speak with Mary Daniel, VP of Customer Solutions Center for Aflac, a long-time Avaya customer, at the Gartner Symposium last fall.

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Blueprint to Modernize Analytics

As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is.

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A changing market landscape requires constant evolution: Our mission for VMware customers

CIO

Our goal since the Broadcom/VMware acquisition was completed last November has been to help our customers move fast in their digital transformation to position themselves for success. Even before the transaction was finalized, we had been listening to VMware’s customers.

Marketing 249
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ZineOne raises cash to help e-commerce companies predict customer behavior

TechCrunch

According to Microsoft Research, people only spend about 10 seconds on a company’s homepage if the page doesn’t immediately connect with a marketing message. They came to the conclusion that recording real-time customer decisions was the key to boosting conversions, springboarding ZineOne’s first series of products.

Company 227
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“Build vs Buy Analytics?” The Question ALL SaaS Leaders Need to Answer in 2024

As a SaaS leader, you know that the more metrics, insights, and analytics you add to your products, the more engagement you’ll have – and the stickier your product will become with customers. At what point do you decide to keep building your analytics in-house or invest in an embedded analytics solution?

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How to Evaluate and Implement Customer Feedback Into Your Product Roadmap

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

It can be a real challenge to collect, manage, and understand feedback from customers. And how can you bring the voice of the customer into projects you're already working on? Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product.

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Product-Led Onboarding: How to Turn New Users into Lifelong Customers

Speaker: Ramli John, Managing Director at ProductLed and Author

Just like dating, your company's growth depends on first impressions. moment and turn them into lifelong customers. If you've been in the SaaS space for some time, you're probably all too familiar with these problems: Free accounts don’t convert to paid nearly as often as you would like.

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Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture

Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation. As a result, companies end up falling into a “Build, Ship, Build, Ship” culture that doesn’t consciously solve their customer’s pain points. What an effective roadmap is and is not.

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Monetization Monitor: Monetization Models and Pricing 2020

Customers demand—and suppliers offer—a diverse mix of monetization models for Software and Digital Services related to IoT Devices. However, many suppliers still struggle to get a full view of what’s being used by customers, what is owed to the vendors, and how a product is being used across the customer’s business.

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Choosing the Right Tech Stack –– The Only Way to Grow

Speaker: Pulkit Agrawal - CEO and Co-Founder of Chameleon

Why are tech stacks vital to your company's growth? Tools to use throughout the customer journey to help you increase activation, retention, and loyalty. How to choose the right products for your company. The answer is simple: product teams without good tech stacks are like builders without their toolkits.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. What's more, they can achieve all this while staying aligned to company goals. When teams solicit and act on customer feedback, they can cycle through ideas quicker, and find the best ones sooner.