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Nigerian data and intelligence company Stears raises $3.3M, backed by Mac VC and Serena Ventures

TechCrunch

Each had different yet complementary skills — Michael Famoroti , an economist; Bode Ogunlana , a software engineer; Abdul Abdulrahim , a data scientist; and Preston Ideh , a corporate lawyer — and in 2017, they launched a media startup to address the dearth of information and data-driven insights in the West African country. .

Company 233
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Our 10 favorite startups from YC’s S22 Demo Day: Part 2

TechCrunch

This year’s Summer 2022 cohort gave us hundreds of batch companies to consider. For participating founders, it’s a critical day; for investors, it’s a buffet; for us in the media, it’s a chance to look at lots of companies, each hoping to be the next hit from the well-known startup backer.

Media 245
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3 strategies for elevating brand authority in 2021

TechCrunch

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Strategy #1: Get media coverage. Of course, getting media coverage isn’t easy.

Strategy 271
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The PR boss behind Groupon, Lemonade and Squarespace shares how to land press coverage at TechCrunch Early Stage

TechCrunch

Fledgling early-stage founders need two essentials to get their startups off the ground and onto solid footing — funding and media exposure. Earned media can translate into funding, but it can also translate into more recruiting options for folks who have just fundraised. Sounds great, right?

Media 216
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6 reasons why reporters aren’t interested in your content marketing

TechCrunch

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. This earned media tactic is very effective — but it isn’t easy. Contributor. Share on Twitter.

Marketing 283
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Editor’s note: Behind our new look

CIO

If there’s a common thread in CIO.com’s editorial coverage when it comes to transformation, it’s that coping with change is often the hardest part. It is important for companies to invest in change management, but you need less change management if you give employees tools that they really want to use,” Birnbaum says.

Airlines 246
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Prewave pulls in $20M as supply chain tech investments remain on VC radars

TechCrunch

The global supply chain was one of the major industrial casualties of the pandemic, so it perhaps goes without saying that companies tackling issues related to the global supply chain would remain an alluring proposition for otherwise hesitant venture capitalists.