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The PR boss behind Groupon, Lemonade and Squarespace shares how to land press coverage at TechCrunch Early Stage

TechCrunch

Media coverage in credible outlets can shift your startup’s trajectory in the right direction without using any of your marketing dollars. It introduces your company to a wider or more targeted audience and, ultimately, it can be a sign that you’ve finally made it. Sounds great, right?

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Ask yourself: How can genAI put your content to work?

CIO

Gain a better understanding your audience I’ve been a long-time fan of Amazon’s “working backward from the customer” approach—specifically, the mock press release. Most companies don’t do prospective press releases, but any given company might create some other form of content that’s unique fuel for generative AI.

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What can the 2000 dot-com crash teach us about the 2022 tech downturn?

TechCrunch

In our conversation, Barber spoke about how founders can better align with investors and employees while managing uncertainty, the dangers of growing too quickly, and the economic, social and emotional impacts created when so many companies close their doors at once. When my company’s softball team played against Yahoo!

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With $7M raised, Keyo launches a biometric palm verification network

TechCrunch

Perhaps you saw the initial round of press the firm did in 2017 — roughly two years after its founding. And may well mean that your organization is on the right track, if members of the press are willing to discuss your technologies at such an early stage. Maybe you’ve heard of Keyo. Image Credits: Keyo.

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Lightspeed Venture Partners backs Theta Lake’s video conferencing security tech with $12.7 million

TechCrunch

Lightspeed Venture Partners led the round with commitments from Cisco Investments, angel investors from the collaboration and security space, and previous investors Neotribe Ventures, Firebolt Ventures and WestWave Capital, the company said. Citing a Research and Markets report, the company estimates that the market will grow from $8.9

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Zendesk announces 300 job cuts to reduce costs

CIO

The decision comes just months after the company was acquired by a consortium of private equity firms for $10.2 This decision (layoffs) was based on cost-reduction initiatives intended to reduce operating expenses and sharpen Zendesk’s focus on key growth priorities,” the company wrote in the SEC filing.

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36 hours left to apply to Startup Battlefield at TC Disrupt 2021

TechCrunch

It has launched 922 companies — including the likes of Dropbox, Vurb, Mint and a bunch more — that have collectively raised $9.5 “Post Startup Battlefield, we received significant press coverage and reach outs from notable investors. Is your company interested in sponsoring or exhibiting at Disrupt 2021?

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