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Teach yourself growth marketing: How to launch a paid acquisition channel

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

Marketing 246
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TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

TechCrunch

There are a lot of talented people, like chefs and musicians, in Southeast Asia who can earn money through their work online, says TipTip founder Albert Lucius. But many of them don’t have the social media clout to attract advertisers. TipTip also has a network of promoters to help creators sell their content.

Strategy 239
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What is NLP? Natural language processing explained

CIO

Patents, product specifications, academic publications, market research, news, not to mention social media feeds, all have text as a primary component and the volume of text is constantly growing. It’s intended to help organizations find insights from email, customer reviews, social media, support tickets, and other text.

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Social media giants urged to tackle data-scraping privacy risks

TechCrunch

’s ICO, Canada’s OPC and Hong Kong’s OPCPD, has urged mainstream social media platforms to protect users’ public posts from scraping — warning they face a legal responsibility to do so in most markets. And be used to pump out unwanted direct marketing or spam.

Media 220
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Customer service: five trends

Xebia

Even due to social media, all organisations are operating with an open kitchen nowadays. Consumers below 25 years of age have 35% preference for contact through social media. Aspect Software, 2017 Microsoft researched that around 60% of the customer service journey starts online.

Trends 130
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Uberall raises $115M, acquires MomentFeed to scale up its location marketing services

TechCrunch

Alongside that, the Berlin startup is making an acquisition: it’s buying MomentFeed , a location marketing company based out of Los Angeles, to continue scaling its business. The business combination is building way more scale into the platform: Uberall said that together they will manage the online presence for 1.35

Marketing 252
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EWA, which taps into popular media to teach languages, hits 51M downloads and 3.5M MAUs and raises its first outside funding

TechCrunch

Online language learning continues to be a huge opportunity for startups, with the most engaging experiences meeting a surge of interest from consumers looking for more productivity out of the hours that they spend on their smartphones. Duolingo, which is now publicly traded with a market cap today of about $3.4

Media 234