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Addressing CRM Data Quality with Dataiku

Dataiku

Using machine learning (ML) to predict customer growth, churn, and to find insights in the data is not only a trendy topic, but also something that can bring a lot of value.

Data 105
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Oracle adds AI capabilities to its Fusion Cloud CX

CIO

The new capabilities, based on the company’s OCI Generative AI service , include generative AI -assisted answer generation, assisted scheduling for field service, opportunity quality scoring, and seller engagement recommendations. In May 2022, Oracle integrated its Customer Data Platform into its service software inside Cloud CX.

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LA Public Defender CIO digitizes to divert people to programs, not prison

CIO

So he was recruited to create a 20-year vision to establish a client-centered case management system to replace the “on-premise computer closets that was called a data center,” he says. So he transitioned the public defenders from exclusively using desktops to employing laptops and mobile devices.

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CIOs weigh where to place AI bets — and how to de-risk them

CIO

One such company has built a tool that predicts customer intent and behavior based on previous interactions and other market data. We are proceeding cautiously because the rise of LLMs [large language models] presents a new level of data security risk,” he says. “We AI tools rely on the data in use in these solutions.

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How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Leading integrations that fit directly into your CRM and workflow.

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Decoding Salesforce’s plausible $11 billion bid to acquire Informatica

CIO

Salesforce’s reported bid to acquire enterprise data management vendor Informatica could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce, according to analysts. Informatica offers similar services via its Intelligent Data Management Cloud (IDMC) platform.

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AI adoption accelerates as enterprise PoCs show productivity gains

CIO

Leveraging expertise at software developer Palantir Technologies, Redmond’s team developed a model that consolidated and cleansed the data from those systems, then analyzed it to provide insights — and fairly sophisticated recommendations — to decision makers. How do you go from data, to insights, to action in a continuous loop?”

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.