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Cutting Through the Noise in Marketing Personalization

Dataiku

One of the core use cases for AI in marketing is deep personalization, whether it manifests through website customization, customer purchase journey mapping, collaborative filtering (“customers who bought this item also bought”), or recommendation engines, to name a few.

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What can the 2000 dot-com crash teach us about the 2022 tech downturn?

TechCrunch

‘The macroeconomic market is just noise’. “We laid off our staff except one person, who stayed around with the CEO to help wind down the company and settle up with all our creditors,” Barber said. “That person was me.” “Line goes up” is not a new vibe.

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A CIO’s 10-part guide to personal branding

CIO

In addition to showcasing your executive experience and accomplishments, effective and targeted personal branding can demonstrate thought leadership and expertise within specific domain areas, as well as make a statement about your core values, character, and attitude. It’s fine to adjust your personal brand as well.

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H1 2022 cybersecurity product-led growth market map

TechCrunch

Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. Companies that do not embrace ideas of openness and transparency will be pushed away from the market. It’s no different in the cybersecurity space.

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Operator Collective was early to bring on operators as LPs. Now it’s doubling down

TechCrunch

Yen, a former operator (defined as someone with experience building a company) herself, got the idea for the model back in 2018 when she realized a gap in the market. Schultz was working as the chief revenue officer and head of go-to-market at New Relic at the time. For Schultz, the pitch sounded perfect.

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123 Baby Box delivers for parents seeking children’s products without the hassle

TechCrunch

And why would you trust a 20-something person with no children to help you? She explained that there is “overload of baby products,” including some that aren’t needed, but that it is difficult to cut through noise to find the basic products that will help the baby as it ages and reaches development stages.

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UserGems raises $20M to take on ZoomInfo to help with prospecting and sales intelligence

TechCrunch

Finding a way to connect with people who might buy from you, while spending less time pursuing those who will never be interested, is something akin to a holy grail of the world of sales and marketing. UserGems now has some 90 customers in the mid-market segment, including Procore, Medallia, UserTesting, Sisense and BrightTALK.

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