How Customer Data Platforms Can Play a Key Role in Delivering Business Value
Perficient
AUGUST 3, 2023
While most Customer Data Platforms (CDP) are used for Customer Experience and Marketing applications, the potential for better understanding and engaging patients and members is increasingly critical. Functionally, CDPs collect, unify, cleanse, segment, and mobilize digital channels to engage customers. In case you’re thinking “what’s the difference between a CDP, a Master Data Management platform, a Patient 360 platform, and a Digital Experience platform?
Let's personalize your content