Wed.Mar 06, 2024

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

Strategy 140
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How CIOs use AI to elevate CX services

CIO

IT industry researchers believe the biggest impact of gen AI this year will be in customer experience (CX), with organizations using vast amounts of data to communicate with consumers and resolve problems faster. Technology specialist Salesforce reports that more than two-thirds of service professionals believe gen AI will help them serve their customers better, while Forrester expects it to give CX teams a huge boost through 2024.

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What if we rotate pairs every day?

Martin Fowler

When pair programming, it's important to rotate the pairs frequently, but many organizations that do pair programming are reluctant to do that. Gabriel Robaina and Kieran Murphy ask the question: “What if we rotate pairs every day?” and worked with three teams through an exercise of daily pair rotation. They developed a lightweight methodology to help teams reflect on the benefits and challenges of pairing and how to solve them.

Exercises 308
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3 business benefits of stronger security using Zero Trust principles

CIO

Operational technology (OT) organizations face increasing challenges when it comes to cybersecurity. Manufacturing in particular has become a bigger target for bad actors; in fact, it was one of the sectors most impacted by extortion attacks, according to Palo Alto Networks’ 2023 Unit 42 Extortion and Ransomware Report. As Industry 4.0 continues to roll out, the internet of things (IoT) is expanding, and manufacturing organizations are using the latest technologies to scale.

IoT 306
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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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How to Build a Broader Network within Your Company

Harvard Business Review

Professional relationships, like all interpersonal connections, tend to form between individuals who are similar to each other. And having a fixed belief that relationships tend to develop spontaneously can inhibit one from reaching out and building diverse relationships. A study indicates that embracing a growth mindset — believing that relationships can be cultivated through effort — can pave the way for boundary spanning networks.

Network 130

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An Introvert’s Guide to Visibility in the Workplace

Harvard Business Review

Visibility in the workplace isn’t nice to have, it’s a necessity. Being seen and recognized for your work can open doors to new opportunities and propel your career forward. But that doesn’t have to come at the cost of becoming someone you’re not. Even as an introvert, you can find ways to play to your strengths. In this article, the author outlines five strategies to boost your visibility: 1) Speak up early in meetings. 2) Take the pressure off. 3) Ditch self-deprecation. 4) Leverage async meth

Meeting 126
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The change management Informatica needed to overhaul its business model

CIO

What is the business transformation currently underway at Informatica? When we were taken private in 2015, we were a traditional software vendor, but the market was starting to embrace the cloud. Many of our customers had already started to move their applications and it made sense they would want to transition to data management in the cloud as well.

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Battery Ventures Sees AI’s Massive Impact On Tech, And It’s Here Already

Crunchbase News

Editor’s note: This article is part of an ongoing series in which Crunchbase News interviews active investors in artificial intelligence. Read previous interviews with General Catalyst , Bessemer Venture Partners , Accel , Insight Partners , Index Ventures , Sequoia Capital , Section 32 , M12 and Sapphire Ventures as well as highlights from these stories from 2023.

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5 tips for securing your remote workspace

CIO

Hybrid and remote working have become a permanent feature for the majority of businesses, as shown by multiple studies. However, for IT teams changing working models represent a challenge. Security professionals must adapt controls to a world where the perimeter is distributed, and users can log into corporate resources from any network and any device.

Malware 258
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Streamlining Database Compliance with CI/CD Integration

IT leaders know the importance of compliance at every level, but the database often gets left behind as other environments are automated for robust protection. This whitepaper emphasizes the importance of robust, auditable, and secure database change management practices for safeguarding organizational compliance. Learn how automating database compliance: Mitigates risk Protects against security vulnerabilities Helps avoid regulatory penalties Aligns database workflows with app lifecycle Turns d

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By 2026, Online Content Generated by Non-humans Will Vastly Outnumber Human Generated Content

Ooda Loop

As an OODAcon 2023 panelists notes: We are fast approaching a “tipping point” – when non-human generated content will vastly outnumber the amount of human generated content. A general quantitative validation has also been floating around: “90% of Online Content will be AI-generated by 2026”. We took the time to validate this quant and flesh out one of the sub-themes from the OODA Almanac 2024 - – The Anti-content Movement: “In the deluge of content generated by AI, the human element becomes a c

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Maximise productivity for employees and IT staff in the hybrid work era

CIO

Work has fundamentally shifted in today’s post-pandemic world. For example, 40% of employees no longer have a dedicated desk, according to research from Start Standing. In addition, a study by Harvard Business Review in 2023 found senior executives expect remote and hybrid work to continue to grow over the next five years. At the same time, hybrid work has also affected IT teams.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps. So, what’s the problem?

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IT’s role in moving the organisation towards a circular economy

CIO

The concept of the circular economy has gained significant attention in recent years as the world continues to grapple with environmental issues. We currently exist in what’s known as a linear economy, where finite resources are extracted to make products that are used and then thrown away. In contrast, the circular economy is a system based on the regeneration of materials or products, especially as a means of continuing production in a sustainable or environmentally friendly way.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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CVE-2024-27198, CVE-2024-27199: Two Authentication Bypass Vulnerabilities in JetBrains TeamCity

Tenable

Two vulnerabilities with publicly available exploit code in JetBrains TeamCity on-premises software could result in attackers bypassing authentication and achieving code execution. Background On March 4, JetBrains published a blog post regarding two security issues affecting TeamCity On-Premises , a software solution for build management. The issues were disclosed to JetBrains in February by the researchers who discovered these vulnerabilities.

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The focus shift: A guide to five key business outcomes

CIO

How is that five-year playbook you drew up 3 years ago looking today? Chances are that your projections for facilities, IT, staffing, and supply chain all turned upside down. The reality is that you need a whole new kind of blueprint today—not one that attempts to dictate a fixed future but rather one that prepares your business to thrive in this era of uncertainty.

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AISecOps: Expanding DevSecOps to Secure AI and ML

DevOps.com

AISecOps, the application of DevSecOps principles to AI/ML and generative AI, means integrating security into models' life cycles.

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Per i leader IT, l’operatività dell’intelligenza artificiale generativa è ancora un obiettivo in divenire

CIO

La quantità di aziende che hanno già implementato l’intelligenza artificiale generativa o che la stanno esplorando in modo attivo sta crescendo in maniera esponenziale. Se guardiamo al recente passato, nel novembre del 2022, il suo tasso di utilizzo era quasi, limitato com’era ai generatori di immagini o di testi, cioè gli unici strumenti allora disponibili.

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Top 5 Challenges in Designing a Data Warehouse for Multi-Tenant Analytics

Multi-tenant architecture allows software vendors to realize tremendous efficiencies by maintaining a single application stack instead of separate database instances while meeting data privacy needs. When you use a data warehouse to power your multi-tenant analytics, the proper approach is vital. Multi-tenant analytics is NOT the primary use case with traditional data warehouses, causing data security challenges.

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A Look Ahead at the Gartner Data & Analytics Summit

Cloudera

As we enter into a new month, the Cloudera team is getting ready to head off to the Gartner Data & Analytics Summit in Orlando, Florida for one of the most important events of the year for Chief Data Analytics Officers (CDAOs) and the field of data and analytics. We’re at a crucial point in time where the excitement and potential surrounding AI has elevated the importance of improving access to the mission-critical data that helps organizations implement it at scale.

Analytics 104
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Bring your most productive self to work

CIO

No matter where you conduct work – in the office, at a customer’s location, in your home or a combination of these settings – your computing devices must live up to your needs and expectations. That might mean, for example, that your laptop or PC should deliver: Long battery life to sustain lengthy video conferencing calls when you’re on the road Seamless connectivity with a webcam or printer High-quality audio and video functionality for virtual meetings with colleagues An attractive, easy fit

3D 246
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Providing Customers Greater Flexibility with Managed Detection and Response

Dell EMC

Dell Technologies and CrowdStrike expand their partnership by adding CrowdStrike Falcon XDR to Managed Detection and Response.

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Ultimate guide to implementing digital workspaces

CIO

Over the past few years, more businesses have adopted digital workspaces to enable a seamless and productive hybrid work experience. As a result, chief information officers (CIOs) and ITDMs have had to pivot their strategies so they can choose software to securely deploy and manage digital workspaces at scale. This is an IT reality that is unlikely to change.

Policies 246
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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Zama Raises $73M in Series A Lead by Multicoin Capital and Protocol Labs to Commercialize Fully Homomorphic Encryption

DevOps.com

Paris, France, March 7th, 2024, Cyberwire Company Open Sources FHE Libraries to Build Privacy-Preserving Blockchain and AI Applications for the First Time. Investment secured to bring Fully Homomorphic Encryption (FHE) to the fore, giving developers the ability to address data privacy challenges across blockchain and AI use cases.

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Endpoint security and the rise of Managed Device Services

CIO

Despite growing interest in “as a service” consumption models for everything from infrastructure to storage, most enterprises have continued to procure, maintain, and manage endpoint devices in-house. But as the security threat landscape becomes more complicated, and hybrid and remote working models take root at scale, IT leaders are questioning this traditional approach to device management.

Windows 246
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Elevating Security: Protecting Containerized Workloads on Mainframes

Aqua Security

Mainframes and containers represent two distinct yet impactful elements in today's modern computing architecture. Mainframes are powerful, centralized computing systems known for their reliability, scalability, and ability to handle massive workloads. While containers, on the other hand, have emerged as a lightweight and flexible solution for deploying, scaling, and managing cloud native applications across various environments.

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IDC Foundry India CIO Summit 2024: How CIOs Are Transitioning into the AI Era

CIO

We may just have a time machine, for we are in the future! The stage is set, and the clocks are ticking down to India CIO Summit 2024, to be held at the JW Marriott, Aerocity in India’s capital New Delhi on March 14 and 15, 2024 by IDC and Foundry, heralding the theme, The Future of IT: Rethinking Digitalization for an AI Everywhere World. Industries are ramping up to new technology, as digitalization has brought challenges and opportunities galore.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Salesforce unveils low-code AI toolkit for CRM

InfoWorld

Salesforce has released Einstein 1 Studio , a set of low-code development tools that allow Salesforce admins and developers to customize the Einstein Copilot conversational AI assistant for CRM and embed AI functionality into apps. Einstein 1 Studio was unveiled March 6. The toolkit features Copilot Builder, for building custom AI actions to accomplish specific business tasks; Prompt Builder, for building custom prompts in the flow of work; and Model Builder, for building and managing AI models.

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How to create secure, collaborative and productive digital workspaces

CIO

The workplace has fundamentally changed. Rapid adoption of remote work during the pandemic proved that organizations could be successful and employees productive and happy while working outside of the office. But the long-term reality for many companies is that employees aren’t working exclusively in offices or at home. If a workplace is no longer a fixed, physical area, what is it?

How To 244
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Java developers wanted, report says

InfoWorld

Most respondents to a recent survey on Java productivity said their companies plan to add Java developers this year, while a bit less than half plan to increase their Java tool budget. These findings were included the 2024 Java Productivity Report from development tools provider Perforce Software, released March 5. Overall, the survey found that investments in Java tools and talent were on the rise.

Report 96