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6 reasons why reporters aren’t interested in your content marketing

TechCrunch

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. This earned media tactic is very effective — but it isn’t easy. More posts by this contributor.

Marketing 283
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Gawq wants to burst your ‘echo chamber’ with its smarter news app

TechCrunch

A new startup called Gawq wants to tackle the problem of fake news and the “echo chamber” problem created by social media, where our view of the world is shaped by manipulative algorithms and personalized feeds. “I believe journalists and content creators need a new measure for success.

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Startup PR professionals should be jumping on the AI bandwagon

TechCrunch

It’s only been a couple of months since OpenAI’s ChatGPT exploded into the public consciousness, and it already feels like our news feeds will never be the same again. Going from all-out rage prompted by the FTX fiasco to ChatGPT setting off the red alert at Google HQ made for a sudden, even shocking shift in the tech news cycle.

ChatGPT 248
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The PR boss behind Groupon, Lemonade and Squarespace shares how to land press coverage at TechCrunch Early Stage

TechCrunch

Fledgling early-stage founders need two essentials to get their startups off the ground and onto solid footing — funding and media exposure. Earned media can translate into funding, but it can also translate into more recruiting options for folks who have just fundraised. Sounds great, right?

Media 216
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What’s the TAM for paid newsletters?

TechCrunch

News broke yesterday that Substack, the popular newsletter publishing tool, called off fundraising plans for a Series C after a raise at its price target failed to materialize. Many startups that raised at high prices last year will run into snags as they try to attract capital at new, higher valuations. This is not a unique story.

Media 231
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How I navigated my pregnancy as a Series A founder

TechCrunch

The news of Emily Weiss moving to the role of chairwoman of Glossier from her former position as CEO was riddled with gender biases in how it was covered by the media. The news of another pregnancy meant I needed to take care of myself and my company in a new way. Contributor. Share on Twitter.

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New media venture in India helping readers discern signal from noise

TechCrunch

An Indian upstart, co-founded by a group of journalists, that seeks to disrupt how people follow news and what they consume has raised funds as it prepares to accelerate its growth and broaden its offering. They can read newspapers or multiple news outlets, but obviously they don’t have time to do it,” he said. But unlike the U.S.

Media 211