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Sitecore’s Release of XM Cloud Empowers Brands and Marketers to Maximize Consumer Engagement

CIO

Digital engagement with consumers and businesses allows marketers to understand their base in a much more fundamental way than traditional marketing methods. According to a consumer survey conducted by the company in May , online interactions play an outsized role in driving engagement between brands and customers.

Marketing 254
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WATI, a CRM tool built for WhatsApp, raises $23M led by Tiger Global

TechCrunch

Built on WhatsApp for Business’ API, WATI has customer sales and engagement tools created for the messaging app. WATI founders Bianca Ho and Ken Yeung began working together in 2016, building Clare.AI, an omnichannel AI digital assistant for large Asia enterprises. That’s where WATI (WhatsApp Team Inbox) steps in.

Tools 239
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How digital turned Nationale-Nederlanden into an omnichannel company

CIO

Dutch insurance and asset management company Nationale-Nederlanden, part of the NN Group, has a presence in 19 countries and serves several million retail and corporate customers. We’ve been thinking for years about a future of customer relations and service that involves hyper-personalization,” he says.

Company 311
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MessageBird acquires 24sessions to bring video to its ‘omnichannel’ platform

TechCrunch

MessageBird , the omnichannel cloud communications platform recently valued at $3 billion , is continuing to ramp up its M&A activity. The idea is to easily enable enterprises and medium and smaller-sized companies to communicate with customers on any channel of their choosing.

Video 170
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Survey: Marketers embrace AI at expense of metaverse investments

CIO

A report from Sitecore based on its AI & Composable Marketing Software Survey found that nearly 4 in 5 (78%) marketers believe that GAI will be instrumental in achieving the ideal customer experience (CX) not only through greater personalization but also through GAI’s ability to mine deep insights into individual customer needs and wants.

Survey 246
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Omnichannel Operations: What is it, and do you need an “OO” Team

Perficient

In the rapidly evolving landscape of retail and e-commerce, businesses are increasingly adopting an omnichannel approach to ensure a cohesive and seamless customer experience across all touchpoints. Digital Content Creators : Develop and manage content across digital platforms, ensuring brand consistency and engagement.

Retail 52
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Conversational UX: The missing piece in your chatbot strategy

TechCrunch

Raghu Ravinutala is CEO and co-founder of Yellow.ai , a platform that brings AI and human intelligence together to automate customer experience for large brands and enterprises. Though chatbots are largely meant to handle simple customer service tasks, there is an opportunity to scale both customer service and sales messaging.

Strategy 249