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Zeta Global’s IPO filing uncovers modest growth, strong adjusted profitability

TechCrunch

The gist is that Zeta ingests and crunches lots of data, helping its users market to their customers on a targeted basis throughout their individual buying lifecycles. In simpler terms, Zeta helps companies pitch customers in varied manners depending on their own characteristics.

Marketing 183
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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

With the capacity to trigger recognition in a customer’s memory, these custom phone numbers can be the linchpin to a successful campaign. They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand.

VOIP 35
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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

However, with the advent of digital technology, the landscape of OOH advertising is rapidly evolving. Digital Out-of-Home (DOOH) Advertising In recent years, digital technology has revolutionized the outdoor advertising industry. This allows brands to create more engaging and memorable experiences for consumers.

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Experience Led Transformation with Digital Experience Platform (DXP)

Zensar

A brand is the biggest asset a company can have in today’s digital age. But with thousands of brands in every industry, being memorable is analogous to delivering a seamless experience to customers by leveraging every available data point. Knowing the desire of the customer leads them to choreograph synchronized experiences.

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Everything You Need to Know Before Upgrading to Sitecore 9.X

Coforge

If you’re spearheading your company’s digital transformation initiatives, content management technology is surely at the heart of your projects. Gartner found that content management is critical to successful digitalization , and this doesn’t come as a surprise. Fast forward to a few more releases, and across 7.x Sitecore XP 9.0

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How retailers are empowering business transformation with TCS and Microsoft Cloud

CIO

Shifting macro-economic influences and changing customer expectations spark new business models, channel strategies, and strategic partnerships. With Copilot, which brings next-generation AI capabilities and natural language processing to Dynamics 365, agents can quickly craft a draft email or chat response to customers with a single click.

Retail 246
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Omnichannel Strategy: How to Create an Integrated Customer Experience

Altexsoft

In today’s world of interconnected devices, one-touch shopping apps, and AI-driven customer support, traditional marketing is not just outdated—it’s obsolete. Omnichannel is a new, transformative way of connecting, engaging, and retaining your customers. What is omnichannel, and how does it work?