Estée Lauder applies AI, AR for cosmetics accessibility
CIO
SEPTEMBER 5, 2023
That’s the question The Estée Lauder Companies (ELC) set out to answer in 2022 with the help of AI and augmented reality (AR). Smith says ELC is measuring the success of VMA by user feedback, which has been as positive as it’s been constructive. The project also earned ELC a 2023 CIO 100 Award in IT Excellence.
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