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5 ways SaaS companies can level up their product-led growth

TechCrunch

More posts by this contributor 3 growth levers every SaaS founder should know about Following the valuation collapse of the last 12 months, the phrase “efficient growth” is reverberating around SaaS boardrooms worldwide. Every software leader is seeking to boost revenues, cut costs, and demonstrate a clear path to profitability.

Company 281
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Product-led growth and profitability: What’s going on?

TechCrunch

Among public tech companies, “product-led growth (PLG) companies — those who educate and convert buyers with product rather than sales and marketing (SLG) — operate at about 5% to 10% less profitability than sales-led motions,” venture capitalist Tomasz Tunguz highlighted in a blog post.

.Net 248
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Product-led growth is propelling a wave of sales tools startups

TechCrunch

This might be the year when we see more companies adopting sales tools that bridge the gap between traditional CRMs and product-led growth models to help sales teams more effectively convert leads with the help of usage data. This has led companies to adopt a new approach known as product-led sales. Why is this happening now?

Tools 242
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The product-led growth playbook

TechCrunch

As an investor and a recent product manager, I have encountered many companies that failed and some that succeeded at their product-led growth (PLG) efforts. One pervasive approach to embarking on a PLG journey is to create a sign-up page and make the whole product available for self-serve consumption. Vidya Raman.

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Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter.

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Userpilot, a product-led growth platform for SaaS companies, raises $4.6M

TechCrunch

Userpilot , a product-led growth platform for SaaS companies, has raised $4.6 As investors focus more on profitability, product-led startups may be sitting pretty. This allows product teams to contextually target users when it makes the most sense to do so,” he said. The product-led growth playbook.

Company 248
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H1 2022 cybersecurity product-led growth market map

TechCrunch

Ross Haleliuk is a venture capitalist and head of product at LimaCharlie.io. Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. Of the 824 products reviewed, 151 can be described as product led.

Security 242
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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

As PMs, we all know the importance of building a successful product-led growth strategy. The important aspects of a great product-led strategy. How to adjust your product-led strategy during uncertain times. Use Product Management Today’s webinars to earn professional development hours!

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.

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Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. You'll learn: How to use feedback, metrics, and industry research to know when your product is ready for partner integrations.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Product-Led Onboarding: How to Turn New Users into Lifelong Customers

Speaker: Ramli John, Managing Director at ProductLed and Author

Just like dating, your company's growth depends on first impressions. A large chunk of users never gets to experience the full value of the product. They expect the product to be intuitive. So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition.

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Choosing the Right Tech Stack –– The Only Way to Grow

Speaker: Pulkit Agrawal - CEO and Co-Founder of Chameleon

Why are tech stacks vital to your company's growth? The answer is simple: product teams without good tech stacks are like builders without their toolkits. How to choose the right products for your company. Both need a number of great tools to excel at their jobs, and can't perform well without them.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."