Design Thinking: Understanding the Method Behind the Idea
Luis Goncalves
APRIL 16, 2018
In a 2014 assessment handled by the Design Management Institute , the performance of design-led corporations like Apple, Nike, and Procter & Gamble exceeded that of the S&P 500 for the past decade by as much as 219%. A designer’s mentality is more focused on the solution than the problem.
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