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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Are B2B SaaS marketers getting it wrong?

TechCrunch

Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. Which terms come to mind when you think about SaaS?

B2B 359
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Nigerian retail automation platform Bumpa raises $4M, led by Base10 Partners

TechCrunch

Over the last couple of months, we’ve seen a wave of upstarts launching solutions geared toward digitizing small business operations. The company, which announced a $200,000 pre-seed last September , said it intends to use the investment to hire talent, build up its processes, structure, and scale into new African markets.

Retail 363
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Headless CMS platform Kontent secures new capital to grow its customer base

TechCrunch

Newly appointed CEO Bart Omlo says that the proceeds from Kontent’s first external investment will be put toward expanding the company’s marketing and sales teams, opening a new office in New York and supporting product development. Over time, the product evolved into a comprehensive digital experience platform for marketers.”

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After the cookie crumbles – what comes next?

CIO

The consequences for marketers who aren’t prepared could be profound. But cookies improve the user experience and provide an invaluable tool for tracking website visitors and collecting data which allows companies to better target ads to the right audiences. One such solution is offered by Teradata in partnership with Celebrus.

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Backed by Sequoia Southeast Asia, SquareX protects web users with disposable browsers

TechCrunch

The Singapore-based cybersecurity startup announced today it has raised $6 million in seed funding from Sequoia Capital Southeast Asia, which it will use on R&D engineering and its go-to-market plans. Ramachandran said SquareX is intended as a alternative to VPN, anti-virus, anti-malware and other endpoint security solutions.

Malware 250
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HUAWEI eKit makes digital business easy for distributors

CIO

Using HUAWEI eKit, distributors can get digital marketing, transaction processing, service, sales enablement and partner operations capabilities. Making digital transformation easier with HUAWEI eKit HUAWEI eKit isn’t just a platform but also a wide-ranging commitment from Huawei to bolstering the huge potential of the SME market.

Hotels 318