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Target Audience Characterization for Digital Products

UruIT

Target audience characterization is a process that usually happens at the beginning of your digital product lifecycle , and it can help you better define your users and boost your conversion rates. But what exactly is target audience characterization and how do you achieve it? User Persona.

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Building digital fluency in the C-suite and beyond

CIO

When it comes to fostering digital literacy in the C-suite, Michael Seals literally wrote the book. In tandem with his job as chief digital officer and senior vice president of strategy at Hussman, Seals got a Ph.D. in business administration and wrote his dissertation on digital acuity and intelligence in “incumbent companies.”

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Saiga aims to succeed where Magic and other concierge apps failed

TechCrunch

“I’m convinced that [digital assistants] is still a problem worth solving and a question of when, not if, this will be addressed in a satisfying manner,” Hermann said. Hermann was inspired to launch Saiga by what he characterizes as “a combination of poor life choices and a complex situation to start with.”

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives. Adding depth to their profile, today’s CMOs should also strongly understand consumer behavior analytics, customer experience management, and digital automation platforms.

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Digital Transformation: A Comprehensive Guide for any Business

OTS Solutions

In this blog, we will be discussing what the Digital Transformation process is in business and how Digital Transformation technologies can impact your business growth. Let us understand what Digital Transformation services mean to your business. Let us understand what Digital Transformation services mean to your business.

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Artificial Intelligence: How is it transforming social media and businesses?

Openxcell

It is characterized by the ability to learn, accumulate knowledge, and apply it. Facebook uses advanced Machine Learning to deliver content, recognize your face in photographs, and target users with advertisements. You can hire dedicated developers to build a machine-learning application to boost your digital transformation.

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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. SEO: The Key to Conquer Search Traffic Search Engine Optimization (SEO) remains the key player for website traffic in digital marketing.

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