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Building Thought Leadership: A CEO’s Roadmap To Industry Influence

Crunchbase News

An endless array of topics can fuel a thought leadership profile. Offering insight into hiring practices, operational expansion, global workforce management and pitching investors are all examples of desirable topics. Tailor your content Regardless of topic, the expertise must be focused.

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RTRO launches an algorithm-free social app for friends, creators and brands

TechCrunch

Ahead of Meta’s launch of a text-based social network , female-founded social networking startup RTRO is launching its app this week with the goal of connecting brands, creators and their fans and followers in a more positive environment focused on human connections and communities, not algorithm-driven content.

Social 248
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Gawq wants to burst your ‘echo chamber’ with its smarter news app

TechCrunch

A new startup called Gawq wants to tackle the problem of fake news and the “echo chamber” problem created by social media, where our view of the world is shaped by manipulative algorithms and personalized feeds. “I wanted to do something that had a larger social impact. The publishers cover topics like U.S.

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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

I think of it by way of analogy: Not every business needs to have a social media strategy, but businesses that have customers who use social media need to know how to be present, or they lose an opportunity to be relevant. That’s the direct customer experience. Recognize that there will be roadblocks and plan for them.

Marketing 279
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River, the latest venture from Wander founder Jeremy Fisher, launches with $10.4 million in funding

TechCrunch

The app pulls stories and content from across the entire internet, including from publishers, Twitter and other social media, etc. and organizes that content based on the topic. adults get their news either “often” or “sometimes” from social media. According to PEW, 55% of U.S.

Social 251
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Musk says X will address shadowbanning ‘soon,’ but former Trust & Safety exec explains why that will be difficult

TechCrunch

X owner Elon Musk is promising to “soon” address the lack of transparency around “shadowbanning” on the social network formerly known as Twitter — that is, not outright banning a user, but making changes that ensure their content is no longer circulated and kept out of public view.

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When and how to hire your startup’s first growth marketer

TechCrunch

Paid acquisition employees are responsible for managing and optimizing paid social channels (Facebook, Instagram, Snapchat) and search channels (Google, ASA). Organic refers to the overall management of non-paid mediums, such as social media and SEO.

Marketing 224