Startups

How today’s startup market isn’t like 1999, and what you need to raise a hot Series A

Comment

Image Credits: Nigel Sussman (opens in a new window)

As 2021 wound down, The Exchange wanted to dig into what might happen if the startup music stopped playing. So we got veteran venture capitalist Matt Murphy on the phone to talk it over.

Murphy started his career at Sun Microsystems back in the mid-90s, joining venture shop Kleiner Perkins in 1999, where he stayed until 2015. From there, the investor changed teams to Menlo Ventures, where he’s worked since. For a little bit of context, Murphy has invested in DocuSign, Egnyte, AppDynamics and Carta, among others.


The Exchange explores startups, markets and money.

Read it every morning on TechCrunch+ or get The Exchange newsletter every Saturday.


But most relevant today is his experience investing during downturns, including both the 2000-era startup contraction and the 2008 financial crisis. So, armed with a grip of questions and a recorder, we talked through a host of topics, from current startup benchmarks to the durability of today’s startups and changes to the overall startup hit rate.

Our chat with Murphy was wide-ranging. To manage its length, we’ve sectioned his answers by theme, adding subheadlines in places where the topic changed slightly. We’ve also edited our questions down sharply and made modest edits to the transcript for clarity and length, including expanding certain acronyms.

Enjoy your snow-day read!

On whether the current period is overheated or backed by fundamentals

Matt Murphy: Well, I’m very OK with the investments I’ve already made being marked up, because that makes you feel like a hero, and very traumatized by trying to get into new stuff, because that makes you feel like a chump. [Laughter]

[But yes,] the way that valuations have changed and continue to change in a relatively short period of time has been astonishing. Definitely more so than in 1999. It just feels like this has been more of a durable period. It’s more distributed, and every time you think it’s a new max, something else happens.

On the state of the market today for hot early-stage rounds

Matt Murphy: Five years ago, we felt like Series A rounds went from $20-$30 million pre-money to $40-$50 million pre-money. Then in the last 12 months, that new baseline has been set at $70-$90 million pre-money, with not too infrequent outliers at $120 million, for a relatively raw Series A with less than a million of ARR.

$1 million of ARR used to be the magic number for a SaaS company [to raise a Series A], and now it’s somewhere between $300,000 and $500,000. So valuation is up, and the point at which you make that investment [is] earlier, which means more risk.

People are definitely taking on more risk. I think what people have started to say is there’s not that much difference between $1 million of ARR and $300,000-$500,000. In some ways that’s right, but with every step of maturity you get a little bit more data and longitudinal experience with the company.

At $300,000-$500,000 in ARR, the company probably hasn’t even hit a renewal cycle yet. Venture capitalists’ favorite number is net retention, because it tells you how healthy the existing customer base is and how much people do love [the product] once they have it. How can you do that when a company is that small? So unquestionably, people have taken on more risk and we’re all being forced to do that.

On the impact of high valuations on early-stage startup risk management

Matt Murphy: It’s why you see a bunch of venture firms like ourselves pivoting more and more into seed and even earlier stages. Because if a seed round is getting done at $20 million pre-money, and within six months an A round is getting done at $70 to $90 million pre-money, how much risk has really been removed in that six-month period? I might as well just get in at the seed stage and own a bit more for less and take more shots that way, than trying to spearfish at a very expensive Series A. Those are some of the dynamics that are going on in the early stage.

The later stage is so flush with capital that it is clearly the most competitive stage. It’s where capital’s the most commoditized. It’s about speed and who’s going to write the base check and things like that. The good thing at the earlier stage is that there’s still more of an opportunity to differentiate around what you bring to the table as an individual investor and board member, as a platform, and from the cluster of companies you’re associated with. At the later stage, it’s going to be brutal and we don’t really play there. We stop at early growth, which goes up to $10 million of ARR.

How the numbers can make long-term sense

Matt Murphy: Companies are growing much faster than they used to, and much longer at higher growth rates. It used to be that you’d immediately model out a public company as going to grow at 30%, 25% in perpetuity. And now you see these companies going out and growing at 80% and more, even when they’re public. Some companies are even accelerating after they get public.

I think those dynamics are allowing people to underwrite value differently. I’m not going to have a discounted cash flow (DCF) with a 25% growth rate for 10 years. I’m going to say 80% for three years, 60% for three and maybe 40% for another three. And that just gives you that whole different terminal value.

I think the other thing is there’s just so much capital, and clearly that dynamic is driving prices up.

The other dynamic that we see is that so many companies are working out right now. As VCs we look at all the companies we passed on for valuation, and oftentimes in the past, because so few companies worked, you’d feel relieved or realize that didn’t really matter. But now you look at so many of these companies you missed because you didn’t quite stretch on price, and they raised at three times that within some period of time, or they went public at some breathtaking valuation.

On rising startup hit rate

Matt Murphy: The point is that the hit rate of companies [is unprecedented]. In traditional venture metrics, 50% of companies don’t return capital and really only 5% of outliers drive all the returns. The failure rate is lower than 50% right now, and I would bet you’re getting a more distributed set of returns and the fund.

I think now people are having multiple companies that are doing really well. So those are a bunch of things that kind of changed the way you think about it.

Comparing things to 1999, the market felt like it was narrower. There were a bunch of companies that were feeding off each other, buying ad inventory from each other, for instance, or an incredible amount of speculation on what could be. Versus here, in most of these companies, you have real revenue, you have real growth rates, real traction, real metrics. People have a mental framework for what is a good company and not.

On today compared to the 1999 startup bubble and 2008

Matt Murphy: The only parallel I can really find with 1999 is that a lot of companies that are doing extremely well are selling to other fast, high-growth startups.

In 1999, you had two things. You had an infrastructure of the internet that was overbuilt. So for all the [telecom] companies that were booming, suddenly there was no demand. So that went to shit. That was one beautiful area.

And then the other area was e-commerce, media and all these things that lived on ad revenue, which dried up because all these companies were constrained on budget.

2008 was more about, “OK, what does this mean for the world?” It was like … our financial system felt upside-down. “Are all the banks going to fall apart? Is our currency going to be devalued?”

Everyone immediately ground to a halt. And then a year later, people said: “Oh, that’s not that bad. Let’s start re-accelerating.” The early 2000s were a horrible period for investing. In 2005, 2006, 2007, you started to feel this nice uptick. Then all of a sudden, it stopped. And then it kind of had a nice buildup again after about a year. So I guess the thing that’s hard to say is, what kind of shock comes?

It’s amazing that we lived through this COVID one the way we did. There was a period, a year and a half ago, where maybe 80% of the firms just stopped investing for a quarter. We were one of those because you’re just like, “Look, we might be back in one of those periods where it’s all hands on deck to the portfolio, assume half your growth rate.” A number of companies did layoffs … only to start rehiring six months later. So, I guess that shows some resiliency in this tech economy.

Concerns

Matt Murphy: I have got several concerns, but probably one of the most prominent is that everyone’s feeding off this incredible abundance of capital and spending for software. Does that music ever slow down or stop? And how does it impact some of these companies?

More TechCrunch

Jasper Health, a cancer care platform startup, laid off a substantial part of its workforce, TechCrunch has learned.

General Catalyst-backed Jasper Health lays off staff

Live Nation says its Ticketmaster subsidiary was hacked. A hacker claims to be selling 560 million customer records.

Live Nation confirms Ticketmaster was hacked, says personal information stolen in data breach

Featured Article

Inside EV startup Fisker’s collapse: how the company crumbled under its founders’ whims

An autonomous pod. A solid-state battery-powered sports car. An electric pickup truck. A convertible grand tourer EV with up to 600 miles of range. A “fully connected mobility device” for young urban innovators to be built by Foxconn and priced under $30,000. The next Popemobile. Over the past eight years, famed vehicle designer Henrik Fisker…

9 hours ago
Inside EV startup Fisker’s collapse: how the company crumbled under its founders’ whims

Late Friday afternoon, a time window companies usually reserve for unflattering disclosures, AI startup Hugging Face said that its security team earlier this week detected “unauthorized access” to Spaces, Hugging…

Hugging Face says it detected ‘unauthorized access’ to its AI model hosting platform

Featured Article

Hacked, leaked, exposed: Why you should never use stalkerware apps

Using stalkerware is creepy, unethical, potentially illegal, and puts your data and that of your loved ones in danger.

10 hours ago
Hacked, leaked, exposed: Why you should never use stalkerware apps

The design brief was simple: each grind and dry cycle had to be completed before breakfast. Here’s how Mill made it happen.

Mill’s redesigned food waste bin really is faster and quieter than before

Google is embarrassed about its AI Overviews, too. After a deluge of dunks and memes over the past week, which cracked on the poor quality and outright misinformation that arose…

Google admits its AI Overviews need work, but we’re all helping it beta test

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. In…

Startups Weekly: Musk raises $6B for AI and the fintech dominoes are falling

The product, which ZeroMark calls a “fire control system,” has two components: a small computer that has sensors, like lidar and electro-optical, and a motorized buttstock.

a16z-backed ZeroMark wants to give soldiers guns that don’t miss against drones

The RAW Dating App aims to shake up the dating scheme by shedding the fake, TikTok-ified, heavily filtered photos and replacing them with a more genuine, unvarnished experience. The app…

Pitch Deck Teardown: RAW Dating App’s $3M angel deck

Yes, we’re calling it “ThreadsDeck” now. At least that’s the tag many are using to describe the new user interface for Instagram’s X competitor, Threads, which resembles the column-based format…

‘ThreadsDeck’ arrived just in time for the Trump verdict

Japanese crypto exchange DMM Bitcoin confirmed on Friday that it had been the victim of a hack resulting in the theft of 4,502.9 bitcoin, or about $305 million.  According to…

Hackers steal $305M from DMM Bitcoin crypto exchange

This is not a drill! Today marks the final day to secure your early-bird tickets for TechCrunch Disrupt 2024 at a significantly reduced rate. At midnight tonight, May 31, ticket…

Disrupt 2024 early-bird prices end at midnight

Instagram is testing a way for creators to experiment with reels without committing to having them displayed on their profiles, giving the social network a possible edge over TikTok and…

Instagram tests ‘trial reels’ that don’t display to a creator’s followers

U.S. federal regulators have requested more information from Zoox, Amazon’s self-driving unit, as part of an investigation into rear-end crash risks posed by unexpected braking. The National Highway Traffic Safety…

Feds tell Zoox to send more info about autonomous vehicles suddenly braking

You thought the hottest rap battle of the summer was between Kendrick Lamar and Drake. You were wrong. It’s between Canva and an enterprise CIO. At its Canva Create event…

Canva’s rap battle is part of a long legacy of Silicon Valley cringe

Voice cloning startup ElevenLabs introduced a new tool for users to generate sound effects through prompts today after announcing the project back in February.

ElevenLabs debuts AI-powered tool to generate sound effects

We caught up with Antler founder and CEO Magnus Grimeland about the startup scene in Asia, the current tech startup trends in the region and investment approaches during the rise…

VC firm Antler’s CEO says Asia presents ‘biggest opportunity’ in the world for growth

Temu is to face Europe’s strictest rules after being designated as a “very large online platform” under the Digital Services Act (DSA).

Chinese e-commerce marketplace Temu faces stricter EU rules as a ‘very large online platform’

Meta has been banned from launching features on Facebook and Instagram that would have collected data on voters in Spain using the social networks ahead of next month’s European Elections.…

Spain bans Meta from launching election features on Facebook, Instagram over privacy fears

Stripe, the world’s most valuable fintech startup, said on Friday that it will temporarily move to an invite-only model for new account sign-ups in India, calling the move “a tough…

Stripe curbs its India ambitions over regulatory situation

The 2024 election is likely to be the first in which faked audio and video of candidates is a serious factor. As campaigns warm up, voters should be aware: voice…

Voice cloning of political figures is still easy as pie

When Alex Ewing was a kid growing up in Purcell, Oklahoma, he knew how close he was to home based on which billboards he could see out the car window.…

OneScreen.ai brings startup ads to billboards and NYC’s subway

SpaceX’s massive Starship rocket could take to the skies for the fourth time on June 5, with the primary objective of evaluating the second stage’s reusable heat shield as the…

SpaceX sent Starship to orbit — the next launch will try to bring it back

Eric Lefkofsky knows the public listing rodeo well and is about to enter it for a fourth time. The serial entrepreneur, whose net worth is estimated at nearly $4 billion,…

Billionaire Groupon founder Eric Lefkofsky is back with another IPO: AI health tech Tempus

TechCrunch Disrupt showcases cutting-edge technology and innovation, and this year’s edition will not disappoint. Among thousands of insightful breakout session submissions for this year’s Audience Choice program, five breakout sessions…

You’ve spoken! Meet the Disrupt 2024 breakout session audience choice winners

Check Point is the latest security vendor to fix a vulnerability in its technology, which it sells to companies to protect their networks.

Zero-day flaw in Check Point VPNs is ‘extremely easy’ to exploit

Though Spotify never shared official numbers, it’s likely that Car Thing underperformed or was just not worth continued investment in today’s tighter economic market.

Spotify offers Car Thing refunds as it faces lawsuit over bricking the streaming device

The studies, by researchers at MIT, Ben-Gurion University, Cambridge and Northeastern, were independently conducted but complement each other well.

Misinformation works, and a handful of social ‘supersharers’ sent 80% of it in 2020

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Okay, okay…

Tesla shareholder sweepstakes and EV layoffs hit Lucid and Fisker