Startups

Increasing diversity in tech hiring requires a common-ground approach

Comment

Digital generated image of multi-ethnic arms raised in the air on dark gray background.
Image Credits: Andriy Onufriyenko (opens in a new window) / Getty Images

Michelle Ferguson

Contributor

Michelle Ferguson is National Community Relations Director at Dream Corps.

The pandemic is surging in America once more. If this past year is any indication, it will hurt all of us — but communities of color will continue to suffer disproportionately.

Black and brown folks will make up more of the sick and the dying, and Black and brown businesses and employees will make up more of the people struggling financially.

Here is the good news: Interest in finding common ground and concrete solutions is also surging. That means there are some paths out of the mess we are in.

Let’s take stock: The longer the pandemic lasts, the more it could accelerate ongoing trends. Automation and advanced computing was changing how we work and undermining livelihoods before COVID-19, but by 2030, technology and automation will negatively affect hundreds of thousands of jobs that exist today.

The situation is worse for communities of color. Because people of color are overrepresented in fields that are likely to be automated, a McKinsey report estimated that 23.1% of African Americans and 25.1% of Hispanic Americans will see their jobs disappear or transform in the next decade. Even before COVID-19, the situation was bleak.

Perhaps this shift will create new, high-tech jobs, or those same people can retrain, retool and find employment in the economy of the future?

In practice, it is not nearly so easy. In 2019, the average cost for online coding bootcamps was $14,623 per person. Even with loans, installment plans or income-sharing agreements, that is far beyond the reach of many of the people whose current jobs are going away.

The pandemic is making this worse. Nearly 80% of low-income households do not have enough savings to last three months, and a third of Americans will have trouble paying their bills this month.

Waiting for the good news? America’s biggest, best-funded, most-profitable companies are struggling to hire and retain diverse talent. The good news is that they know it. They know they cannot compete without the genius in underrepresented communities, and they know they are not doing well enough right now.

Many companies will spend an average of $20,000 just on recruiting fees for a single IT hire, but hiring an IT candidate from a diverse community can cost three times as much, and once hired, there is a massive retention problem. Since 2016, the retention rate of Black and Latinx employees in Big Tech has fallen from 7% to 5%. There is a revolving door of diverse talent entering and leaving organizations.

In other words, you have a whole bunch of talented, creative people crying out for high-tech jobs — and a whole bunch of powerhouse, innovative companies desperate to hire and hold onto talent and creativity.

These overlapping needs mean we can find common ground. One model for this was the Dream Corps TECH Town Hall this month, where activists and educators from underrepresented communities shared panels with industry leaders. Instead of lobbing bombs at each other, both groups came to talk about the problems they face and how they can work together.

For instance, industry and educational leaders can devote resources to scholarships and training programs that come with job guarantees. Activists and CEOs can both push for universal broadband access, especially in the midst of a pandemic that is damaging learning opportunities for children, so that the next generation of coders has a shot at success.

Untapped talent in underrepresented communities can help companies avoid algorithmic bias and compete in a diverse, global world, and companies can help people thrive as the economy changes.

This common-ground approach is built on the recognition that both sides need each other in order to succeed. It can be a model for other thorny problems and produce necessary solutions. The pandemic is surging once more — but so is the demand for common ground. We can choose how we respond.

VCs who want better outcomes should use data to reduce founder team risk

More TechCrunch

Maad, a B2B e-commerce startup based in Senegal, has secured $3.2 million debt-equity funding to bolster its growth in the western Africa country and to explore fresh opportunities in the…

Maad raises $3.2M seed amid B2B e-commerce sector turbulence in Africa

The fresh funds were raised from two investors who transferred the capital into a special purpose vehicle, a legal entity associated with the OpenAI Startup Fund.

OpenAI Startup Fund raises additional $5M

Accel has invested in more than 200 startups in the region to date, making it one of the more prolific VCs in this market.

Accel has a fresh $650M to back European early-stage startups

Kyle Vogt, the former founder and CEO of self-driving car company Cruise, has a new VC-backed robotics startup focused on household chores. Vogt announced Monday that the new startup, called…

Cruise founder Kyle Vogt is back with a robot startup

When Keith Rabois announced he was leaving Founders Fund to return to Khosla Ventures in January, it came as a shock to many in the venture capital ecosystem — and…

From Miles Grimshaw to Eva Ho, venture capitalists continue to play musical chairs

On the heels of OpenAI announcing the latest iteration of its GPT large language model, its biggest rival in generative AI in the U.S. announced an expansion of its own.…

Anthropic is expanding to Europe and raising more money

If you’re looking for a Starliner mission recap, you’ll have to wait a little longer, because the mission has officially been delayed.

TechCrunch Space: You rock(et) my world, moms

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event…

Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most

Terri Burns, a former partner at GV, is venturing into a new chapter of her career by launching her own venture firm called Type Capital. 

GV’s youngest partner has launched her own firm

The decision to go monochrome was probably a smart one, considering the candy-colored alternatives that seem to want to dazzle and comfort you.

ChatGPT’s new face is a black hole

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

11 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120M to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced that it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

16 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buy Me a Coffee’s founder has built an AI-powered voice note app

Airtel, India’s second-largest telco, is partnering with Google Cloud to develop and deliver cloud and GenAI solutions to Indian businesses.

Google partners with Airtel to offer cloud and GenAI products to Indian businesses

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation

We took the pulse of emerging fund managers about what it’s been like for them during these post-ZERP, venture-capital-winter years.

A reckoning is coming for emerging venture funds, and that, VCs say, is a good thing