Startups

Cortex snags $2.25M seed to build services catalog for development teams

Comment

Software engineer deeply involved with coding.
Image Credits: Maskot / Getty Images

One thing is clear in the cloud native world. Developers use a lot of services to create applications, and while service meshes define how these services work together, just getting a grip on the services a team uses is usually tracked manually in spreadsheets. That’s where Cortex, a new startup, comes in. It can help engineers create a catalog of services automatically.

Today the company announced a $2.25 million seed investment from Sequoia with help from Y Combinator and several individual technology industry executives. It also announced a couple of key new features.

Company co-founder and CEO Anish Dhar says that he experienced the pain of tracking services as a developer at Uber in a former job. His team spent a lot of time and effort trying to keep track of the 200-300 services they were using in Excel, trying to understand who owned the service, while making sure they were built with security and operational best practices. It was a part of the job nobody relished and he decided to build a tool to automate much of this.

“So the combination of the data not being up to date and SRE teams having to bug engineers to keep all this information up to date, it just creates a lot of problems around incident response and engineering velocity. And so I started Cortex late last year to solve some of those problems,” he said. The tool tracks the services by integrating with development tools like Jira and DataDog, pulling this information into a catalog for the team.

Dhar and his two co-founders, Ganesh Datta and Nikhil Unni launched the company in October 2019, and spent the next several months building the product, They launched in March 2020 and spent that winter participating in Y Combinator, a good way to ride out the early part of the pandemic.

In addition to the funding, which actually closed last year, the company has continued to build out the product and today it’s announcing Scorecards, a way for engineering managers to enforce services best practices. It’s also releasing Cortex Query Language (CQL), which lets companies define the rules for building services as mathematical expressions. These rules and how well the owner of the service adheres to them, are the basis of the scores on the scorecards.

3 questions to ask before adopting microservice architecture

Bogomil Balkansky, a partner at Sequoia, who will be joining the Cortex board under the terms of this deal, says that his firm has been bullish on the micro services trend as it has developed over the last five years or so. He liked the fact that the Cortex team was solving a pain point for developers that nobody seems to have looked at before.

“The moment I met the Cortex team it was just so intuitive to me that that a product like this will be needed,” he said.

The team is small right now with just two full time engineers along with the founding team, but it plans to add 10-15 employees before the end of 2021. As he builds his company, Dhar says diversity and inclusion is a big priority for him and his co-founders and he is aiming to build a diverse company.

“It’s so important having a team that comes from different backgrounds. It just leads to building a better product. It’s definitely something we constantly think about, and it’s a part of our hiring process,” he said.

With just five employees, and a company that came of age during the pandemic, it doesn’t have an office right now, and the plan is to remain remote, while possibly opening up a small office in San Francisco later this year.

Microsoft launches new open-source projects around Kubernetes and microservices

More TechCrunch

The Series C funding, which brings its total raise to around $95 million, will go toward mass production of the startup’s inaugural products

AI chip startup DEEPX secures $80M Series C at a $529M valuation 

A dust-up between Evolve Bank & Trust, Mercury and Synapse has led TabaPay to abandon its acquisition plans of troubled banking-as-a-service startup Synapse.

Infighting among fintech players has caused TabaPay to ‘pull out’ from buying bankrupt Synapse

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

The Twitter for Android client was “a demo app that Google had created and gave to us,” says Particle co-founder and ex-Twitter employee Sara Beykpour.

Google built some of the first social apps for Android, including Twitter and others

WhatsApp is updating its mobile apps for a fresh and more streamlined look, while also introducing a new “darker dark mode,” the company announced on Thursday. The messaging app says…

WhatsApp’s latest update streamlines navigation and adds a ‘darker dark mode’

Plinky lets you solve the problem of saving and organizing links from anywhere with a focus on simplicity and customization.

Plinky is an app for you to collect and organize links easily

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

For cancer patients, medicines administered in clinical trials can help save or extend lives. But despite thousands of trials in the United States each year, only 3% to 5% of…

Triomics raises $15M Series A to automate cancer clinical trials matching

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Tap, tap.…

Tesla drives Luminar lidar sales and Motional pauses robotaxi plans

The newly announced “Public Content Policy” will now join Reddit’s existing privacy policy and content policy to guide how Reddit’s data is being accessed and used by commercial entities and…

Reddit locks down its public data in new content policy, says use now requires a contract

Eva Ho plans to step away from her position as general partner at Fika Ventures, the Los Angeles-based seed firm she co-founded in 2016. Fika told LPs of Ho’s intention…

Fika Ventures co-founder Eva Ho will step back from the firm after its current fund is deployed

In a post on Werner Vogels’ personal blog, he details Distill, an open-source app he built to transcribe and summarize conference calls.

Amazon’s CTO built a meeting-summarizing app for some reason

Paris-based Mistral AI, a startup working on open source large language models — the building block for generative AI services — has been raising money at a $6 billion valuation,…

Sources: Mistral AI raising at a $6B valuation, SoftBank ‘not in’ but DST is

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

Dating apps and other social friend-finders are being put on notice: Dating app giant Bumble is looking to make more acquisitions.

Bumble says it’s looking to M&A to drive growth

When Class founder Michael Chasen was in college, he and a buddy came up with the idea for Blackboard, an online classroom organizational tool. His original company was acquired for…

Blackboard founder transforms Zoom add-on designed for teachers into business tool

Groww, an Indian investment app, has become one of the first startups from the country to shift its domicile back home.

Groww joins the first wave of Indian startups moving domiciles back home from US

Technology giant Dell notified customers on Thursday that it experienced a data breach involving customers’ names and physical addresses. In an email seen by TechCrunch and shared by several people…

Dell discloses data breach of customers’ physical addresses

Featured Article

Fairgen ‘boosts’ survey results using synthetic data and AI-generated responses

The Israeli startup has raised $5.5M for its platform that uses “statistical AI” to generate synthetic data that it says is as good as the real thing.

14 hours ago
Fairgen ‘boosts’ survey results using synthetic data and AI-generated responses

Hydrow, the at-home rowing machine maker, announced Thursday that it has acquired a majority stake in Speede Fitness, the company behind the AI-enabled strength training machine. The rowing startup also…

Rowing startup Hydrow acquires a majority stake in Speede Fitness as their CEO steps down

Call centers are embracing automation. There’s debate as to whether that’s a good thing, but it’s happening — and quite possibly accelerating. According to research firm TechSci Research, the global…

Retell AI lets companies build ‘voice agents’ to answer phone calls

TikTok is starting to automatically label AI-generated content that was made on other platforms, the company announced on Thursday. With this change, if a creator posts content on TikTok that…

TikTok will automatically label AI-generated content created on platforms like DALL·E 3

India’s mobile payments regulator is likely to extend the deadline for imposing market share caps on the popular UPI (unified payments interface) payments rail by one to two years, sources…

India likely to delay UPI market caps in win for PhonePe-Google Pay duopoly

Line Man Wongnai, an on-demand food delivery service in Thailand, is considering an initial public offering on a Thai exchange or the U.S. in 2025.

Thai food delivery app Line Man Wongnai weighs IPO in Thailand, US in 2025

Ever wonder why conversational AI like ChatGPT says “Sorry, I can’t do that” or some other polite refusal? OpenAI is offering a limited look at the reasoning behind its own…

OpenAI offers a peek behind the curtain of its AI’s secret instructions

The federal government agency responsible for granting patents and trademarks is alerting thousands of filers whose private addresses were exposed following a second data spill in as many years. The…

US Patent and Trademark Office confirms another leak of filers’ address data

As part of an investigation into people involved in the pro-independence movement in Catalonia, the Spanish police obtained information from the encrypted services Wire and Proton, which helped the authorities…

Encrypted services Apple, Proton and Wire helped Spanish police identify activist

Match Group, the company that owns several dating apps, including Tinder and Hinge, released its first-quarter earnings report on Tuesday, which shows that Tinder’s paying user base has decreased for…

Match looks to Hinge as Tinder fails

Private social networking is making a comeback. Gratitude Plus, a startup that aims to shift social media in a more positive direction, is expanding its wellness-focused, personal reflections journal to…

Gratitude Plus makes social networking positive, private and personal

With venture totals slipping year-over-year in key markets like the United States, and concern that venture firms themselves are struggling to raise more capital, founders might be worried. After all,…

Can AI help founders fundraise more quickly and easily?