Startups

Seoul Robotics introduces V2X sensor tower to automate BMW fleets at Munich manufacturing facility

Comment

Seoul Robotics 5G sensor tower
Image Credits: Seoul Robotics

Seoul Robotics, an AI-based perception software company, wants to turn first- and last-mile logistics hubs for automotive and trucking into mind hives, wherein one sensor tower controls the movements of a fleet, like a conductor of an orchestra, guiding hundreds of vehicles into place.

After two years of piloting its tech with BMW, the startup announced at CES its first commercial deployment with the German car manufacturer to automate fleet logistics at its manufacturing facility in Munich, deploying technology that it refers to as “autonomy through infrastructure.”

The vehicles that are guided by Seoul Robotics’ newest product, the Level 5 Control Tower (LV5 CTRL TWR), are not autonomous themselves. All that is required of them is to have an automatic transmission and connectivity, according to HanBin Lee, CEO of Seoul Robotics.

A web of sensors and computers with Seoul Robotics’ 3D perception software, “Sensr,” is strategically placed on infrastructure throughout a facility. That infrastructure then perceives information about the environment surrounding the vehicles, performs computations, makes predictions and sends commands to the vehicles themselves, which Lee said can be done today safely without a human safety operator or human in the loop at all.

At BMW, the LV5 CTRL TWR relies mainly on around 100 lidar sensors that have been placed through the facility, but Lee said in the future, the company wants to introduce cameras and radar for sensor redundancy.

Most autonomous vehicle companies are entirely focused on creating self-driving vehicles, complete with all their own sensors and onboard compute power that will enable a vehicle to drive in urban environments and on highways. At least for autonomous freight, those companies still require a human to take over at certain points, like navigating within logistics hubs or, in the case of BMW, moving newly manufactured vehicles from the assembly line to vehicle distribution centers.

Autonomous trucking company TuSimple just successfully completed its first driver-out program, driving on an 80-mile stretch of highway from facility to facility, but the startup still requires humans to manage certain operations on the ground. Waymo is building autonomous trucking hubs to facilitate its transfer hub model, which involves a combination of automated and manual driving in which human drivers handle first- and last-mile deliveries.

LV5 CTRL TWR is not meant to be deployed on highways. Rather, it aims to fill in the gaps and cut costs for OEMs, trucking companies, car rental companies and potentially even airports at the first and last mile.

“The nature of the facility is that it’s a very tightly packed parking lot, and it’s a fleet of vehicles trying to drive around in this small facility — somebody needs to orchestrate it, somebody needs to be the control tower and make sure the vehicles are going into the designated spot at the right timing,” Lee told TechCrunch. “Even if those vehicles become autonomous one day, the Level 5 Control Tower is necessary because it’s a vehicle management system. Not to mention Level 4 and Level 5 is pretty far off, while this system is providing the benefit right away of basically being a robotaxi within a very confined space.”

OEMs, car rental companies and trucking companies dedicate thousands of employees to simply moving vehicles from Point A to Point B within their own facilities. Not only is this an unnecessary use of labor, but a lot of damage and accidents also occur when people — likely locals taking part-time gigs rather than highly trained drivers — drive in congested spaces, said Lee.

By providing information from multiple vantage points, like behind trucks and around corners, the sensor tower should eliminate blind spots, thus reducing collisions and creating a more reliable process, the company said.

One of the challenges companies creating Vehicle-to-Everything (V2X) software run up against is latency issues. Out in the world, V2X controls are being shared with vehicles through public 4G and 5G LTE, but because Seoul Robotics operates on private grounds, like those owned and operated by BMW, it sends information on private networks where it can ensure bandwidth is dedicated to its own use cases. Besides, the vehicles at these facilities are only allowed to drive up to 13 miles per hour.

A perk of using advanced V2X to automate on private property is that there is no need to work with the government on securing driver-out permits, and almost no risk of vulnerable road users succumbing to an accident, according to Lee.

Another challenge V2X companies have faced in the past, particularly on public roads, is the cost associated with purchasing and installing hardware, but Lee said from a logistics standpoint, the unit economics work out.

“Lidar is much cheaper nowadays, at only $1,000 to $2,000 per sensor, and the full deployment of the system costs a couple million dollars,” he said. “OEMs pay upfront for the hardware cost, so we don’t pay for hardware or installation, and once the system is installed, we’re basically being paid an installation fee and a licence-per-vehicle monthly fee. Because of the money they’re saving on labor and potential damage, their ROI can be as short as one or two years.”

Other companies are working on similar technology. In 2019, Bosch and Daimler joined forces to pilot automated valet parking, and Lee said there are a number of startups that have yet to publicly announce their tech but that also bid for the BMW gig.

Read more about CES 2022 on TechCrunch

More TechCrunch

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. Over the past eight years,…

Fisker collapsed under the weight of its founder’s promises

What is AI? We’ve put together this non-technical guide to give anyone a fighting chance to understand how and why today’s AI works.

WTF is AI?

President Joe Biden has vetoed H.J.Res. 109, a congressional resolution that would have overturned the Securities and Exchange Commission’s current approach to banks and crypto. Specifically, the resolution targeted the…

President Biden vetoes crypto custody bill

Featured Article

Industries may be ready for humanoid robots, but are the robots ready for them?

How large a role humanoids will play in that ecosystem is, perhaps, the biggest question on everyone’s mind at the moment.

9 hours ago
Industries may be ready for humanoid robots, but are the robots ready for them?

VCs are clamoring to invest in hot AI companies, willing to pay exorbitant share prices for coveted spots on their cap tables. Even so, most aren’t able to get into…

VCs are selling shares of hot AI companies like Anthropic and xAI to small investors in a wild SPV market

The fashion industry has a huge problem: Despite many returned items being unworn or undamaged, a lot, if not the majority, end up in the trash. An estimated 9.5 billion…

Deal Dive: How (Re)vive grew 10x last year by helping retailers recycle and sell returned items

Tumblr officially shut down “Tips,” an opt-in feature where creators could receive one-time payments from their followers.  As of today, the tipping icon has automatically disappeared from all posts and…

You can no longer use Tumblr’s tipping feature 

Generative AI improvements are increasingly being made through data curation and collection — not architectural — improvements. Big Tech has an advantage.

AI training data has a price tag that only Big Tech can afford

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: Can we (and could we ever) trust OpenAI?

Jasper Health, a cancer care platform startup, laid off a substantial part of its workforce, TechCrunch has learned.

General Catalyst-backed Jasper Health lays off staff

Featured Article

Live Nation confirms Ticketmaster was hacked, says personal information stolen in data breach

Live Nation says its Ticketmaster subsidiary was hacked. A hacker claims to be selling 560 million customer records.

1 day ago
Live Nation confirms Ticketmaster was hacked, says personal information stolen in data breach

Featured Article

Inside EV startup Fisker’s collapse: how the company crumbled under its founders’ whims

An autonomous pod. A solid-state battery-powered sports car. An electric pickup truck. A convertible grand tourer EV with up to 600 miles of range. A “fully connected mobility device” for young urban innovators to be built by Foxconn and priced under $30,000. The next Popemobile. Over the past eight years, famed vehicle designer Henrik Fisker…

1 day ago
Inside EV startup Fisker’s collapse: how the company crumbled under its founders’ whims

Late Friday afternoon, a time window companies usually reserve for unflattering disclosures, AI startup Hugging Face said that its security team earlier this week detected “unauthorized access” to Spaces, Hugging…

Hugging Face says it detected ‘unauthorized access’ to its AI model hosting platform

Featured Article

Hacked, leaked, exposed: Why you should never use stalkerware apps

Using stalkerware is creepy, unethical, potentially illegal, and puts your data and that of your loved ones in danger.

1 day ago
Hacked, leaked, exposed: Why you should never use stalkerware apps

The design brief was simple: each grind and dry cycle had to be completed before breakfast. Here’s how Mill made it happen.

Mill’s redesigned food waste bin really is faster and quieter than before

Google is embarrassed about its AI Overviews, too. After a deluge of dunks and memes over the past week, which cracked on the poor quality and outright misinformation that arose…

Google admits its AI Overviews need work, but we’re all helping it beta test

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. In…

Startups Weekly: Musk raises $6B for AI and the fintech dominoes are falling

The product, which ZeroMark calls a “fire control system,” has two components: a small computer that has sensors, like lidar and electro-optical, and a motorized buttstock.

a16z-backed ZeroMark wants to give soldiers guns that don’t miss against drones

The RAW Dating App aims to shake up the dating scheme by shedding the fake, TikTok-ified, heavily filtered photos and replacing them with a more genuine, unvarnished experience. The app…

Pitch Deck Teardown: RAW Dating App’s $3M angel deck

Yes, we’re calling it “ThreadsDeck” now. At least that’s the tag many are using to describe the new user interface for Instagram’s X competitor, Threads, which resembles the column-based format…

‘ThreadsDeck’ arrived just in time for the Trump verdict

Japanese crypto exchange DMM Bitcoin confirmed on Friday that it had been the victim of a hack resulting in the theft of 4,502.9 bitcoin, or about $305 million.  According to…

Hackers steal $305M from DMM Bitcoin crypto exchange

This is not a drill! Today marks the final day to secure your early-bird tickets for TechCrunch Disrupt 2024 at a significantly reduced rate. At midnight tonight, May 31, ticket…

Disrupt 2024 early-bird prices end at midnight

Instagram is testing a way for creators to experiment with reels without committing to having them displayed on their profiles, giving the social network a possible edge over TikTok and…

Instagram tests ‘trial reels’ that don’t display to a creator’s followers

U.S. federal regulators have requested more information from Zoox, Amazon’s self-driving unit, as part of an investigation into rear-end crash risks posed by unexpected braking. The National Highway Traffic Safety…

Feds tell Zoox to send more info about autonomous vehicles suddenly braking

You thought the hottest rap battle of the summer was between Kendrick Lamar and Drake. You were wrong. It’s between Canva and an enterprise CIO. At its Canva Create event…

Canva’s rap battle is part of a long legacy of Silicon Valley cringe

Voice cloning startup ElevenLabs introduced a new tool for users to generate sound effects through prompts today after announcing the project back in February.

ElevenLabs debuts AI-powered tool to generate sound effects

We caught up with Antler founder and CEO Magnus Grimeland about the startup scene in Asia, the current tech startup trends in the region and investment approaches during the rise…

VC firm Antler’s CEO says Asia presents ‘biggest opportunity’ in the world for growth

Temu is to face Europe’s strictest rules after being designated as a “very large online platform” under the Digital Services Act (DSA).

Chinese e-commerce marketplace Temu faces stricter EU rules as a ‘very large online platform’

Meta has been banned from launching features on Facebook and Instagram that would have collected data on voters in Spain using the social networks ahead of next month’s European Elections.…

Spain bans Meta from launching election features on Facebook, Instagram over privacy fears

Stripe, the world’s most valuable fintech startup, said on Friday that it will temporarily move to an invite-only model for new account sign-ups in India, calling the move “a tough…

Stripe curbs its India ambitions over regulatory situation