Earlier this year, Apple unveiled its entry into a completely new market segment. During the company’s June developers conference, Tim Cook announced the launch of the Apple Vision Pro, a head-mounted device with just as much processing power as a MacBook Pro and the company’s first spatial computer. During the keynote, Cook signaled that the device is part of Apple’s long-term vision and a shift from personal computing (the Mac) to mobile computing (the iPhone) and now into spatial computing (the Apple Vision Pro).
What Leaders Need to Know About Spatial Computing
How it could change our relationships with tech, and how companies can prepare.
November 10, 2023
HBR Staff/Damir Khabirov/ Andriy Onufriyenko/Getty Images
Summary.
Spatial computing is an evolving form of computing that blends our physical world and virtual experiences using a wide range of technologies, thus enabling humans to interact and communicate in new ways with each other and with machines, as well as giving machines the capabilities to navigate and understand our physical environment in new ways. Apple’s entrance into the market is a big step for the technology, but the idea has been in development for years. Now, spatial computing is already starting to make an impact, including on communication and co-presence, manufacturing, gaming, human resources, media, sports and entertainment, and data visualization.
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