Startups

FarmSense uses sensors and machine learning to bug-proof crops

Comment

Japanese beetle on a sunflower
Image Credits: Chris Sorge (opens in a new window) / Flickr (opens in a new window) under a CC BY-SA 2.0 (opens in a new window) license.

Gnawing, burrowing, infecting: The damages caused to agriculture by insect pests like the Japanese beetle (pictured above) exceed $100 billion every year, according to the Agricultural Research Service of the USDA. And along with plant diseases, which the exoskeleton buggers can also transmit, arthropods account for the annual 40% loss of agricultural production worldwide.

Enter FarmSense, a Riverside, California-based agtech startup attempting to solve the insect pest problem. The company creates optical sensors and novel classification systems based on machine learning algorithms to identify and track insects in real time. The key here: real-time information.

They claim real-time information provided by their sensors allows for early detection and thus the timely deployment of pest-management tools, such as insecticide or biocontrols. The current mechanical traps used for monitoring may only yield important intel 10 to 14 days after the bugs’ arrival.

“Some of these bugs only live as adults for like five days, so by the time you know you have a problem, the problem has already taken root and is now a bigger problem,” said Eamonn Keogh, a co-founder of FarmSense. “Had you known about it in real time, you could have localized the intervention to just one location and had a much better outcome, saving pesticide, saving labor and saving the crop from being damaged.”

How they can provide the information critical for achieving those better outcomes is a bit complicated.

FarmSense FlightSensor
FarmSense’s new optical sensor — dubbed the FlightSensor — seen out in the field. The sensor promises to provide real-time data, as well as management strategies to help farmers mitigate damage from harmful insects. Image Credits: FarmSense

Currently being tested and researched in almond orchards in Southern California thanks to a Small Business Innovation Research grant, their newest sensor, termed the FlightSensor, is best understood when considering where Keogh got the idea for it: James Bond and Cold War espionage.

Keogh explained how Russian spies would use lasers, poised on glass window panes, to pick up on vibrations caused by people’s voices. Then a sensor would translate that information, providing rough intel on what was going on in the room.

“With the same kind of trick in mind, I imagined what would happen if a bug flew past a laser… you would hear just the bug and nothing else.”

However, instead of reading vibrations, the FlightSensor uses light curtains and shadows within a small tunnel that the insects are drawn into by attractants. On one side of the sensor is a light source and on the other the optical sensor. The sensor measures how much light is occluded, or rather how much makes it across, when an insect flies inside. That data is turned into audio and analyzed by machine learning algorithms in the cloud.

According to FarmSense, the sensor, which is designed to look like old analog devices for ease-of-use by growers, does not pick up on ambient noises, such as wind or rainfall.

“The quality of the signal is so beautifully clear and it’s so deaf to the ambient sounds normally heard in the field,” Keogh said. “It’s essentially a different modality to hear the insect, but when you put on headphones and listen to the audio clip from the sensor, it sounds just like a mosquito or a bee flying around.”

Keogh, a professor of computer science and engineering at UC Riverside, specializes in data mining and works on the novel machine learning algorithms that FarmSense employs for identification purposes. Assisting on the development and deployment are entomologists and field specialists, including co-founder Leslie Hickle.

Shailendra Singh — the company’s CEO who has developed systems for wireless and cellular networks as well as security — works on the hardware side. He provided a working price point for each sensor, which will be billed by the season, at $300.

The impact of this technology is clear. For farmers tending to fields large and small, real-time information on insects would not only be important for their financial security, but would also allow them to potentially conserve and protect critical resources, such as soil health.

But FarmSense claims it wants to empower rural farmers who they say are disproportionately impacted by the damages caused by insects.

Yet $300 per sensor per season is stiff, posing a potential risk to adoption and, thus, to the tech’s ability to even solve the issue of insect damage in the first place.

One of the most difficult things for small scale-farmers is managing risk, said Michael Carter, the director of the USDA-funded Feed the Future Innovation Lab for Markets, Risk, and Resilience and distinguished professor of agricultural and resource economics at UC Davis.

“Risk can keep people poor. It disincentives investment in technologies that would raise income on average, because the future is unknown,” Carter said. “People with low wealth obviously don’t have a lot of savings, but they can’t risk the savings to invest in something that might improve their income that also might cause their family to starve.”

However, he was optimistic that technology like the FlightSensor could alleviate investment dread for small-scale farmers, particularly if the tech were paired with insurance to further protect them.

FarmSense sensor agtech
Shailendra Singh, left, and Eamonn Keogh are the co-founders of FarmSense, a Riverside, California agtech startup seeking to revolutionize insect surveillance. Image Credits: FarmSense

The technology also raises this question: Is real-time identification really the best option for pest management? Speaking to research entomologist Andrew Lieb of the USDA Forest Service, it might not be. He explained that the primary drivers of invasive insects — typically the most destructive to both agriculture and forests — are travel and trade.

He expressed optimism for technology as a way to control insect establishment, but ultimately thinks that the optimal strategy is to attack the problem even earlier. We should address current import and export laws, how products are treated to remove pests and perhaps even pass travel prohibitions.

Despite these concerns, it is beyond doubt that FarmSense’s technology is poised for impact. Even thinking beyond addressing financial insecurity for farmers and threats to our global food chains, it might prove useful in tracking and spreading critical information about disease-vectoring insects, like mosquitoes.

And with the continual disruption caused by COVID-19, it’s difficult to imagine a world that isn’t keenly aware of how biosecurity’s successes — or failures — ripple throughout our myriad systems.

Looking at how non-native insect invasions are expected to increase by 36% by 2050 and how growing population numbers are going to put greater pressure on food production, innovative tech like the FlightSensor that advances our capacity to understand and thoughtfully respond to threats is more than welcome.

As Carter said about all of the possible ways in which agtech still stands to benefit agriculture, “we need to be creative at those margins.”

More TechCrunch

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and academia…

U.K. agency releases tools to test AI model safety

AI startup Runway’s second annual AI Film Festival showcased movies that incorporated AI tech in some fashion, from backgrounds to animations.

At the AI Film Festival, humanity triumphed over tech

Rachel Coldicutt is the founder of Careful Industries, which researches the social impact technology has on society.

Women in AI: Rachel Coldicutt researches how technology impacts society

SAP Chief Sustainability Officer Sophia Mendelsohn wants to incentivize companies to be green because it’s profitable, not just because it’s right.

SAP’s chief sustainability officer isn’t interested in getting your company to do the right thing

Here’s what one insider said happened in the days leading up to the layoffs.

Tesla’s profitable Supercharger network is in limbo after Musk axed the entire team

StrictlyVC events deliver exclusive insider content from the Silicon Valley & Global VC scene while creating meaningful connections over cocktails and canapés with leading investors, entrepreneurs and executives. And TechCrunch…

Meesho, a leading e-commerce startup in India, has secured $275 million in a new funding round.

Meesho, an Indian social commerce platform with 150M transacting users, raises $275M

Some Indian government websites have allowed scammers to plant advertisements capable of redirecting visitors to online betting platforms. TechCrunch discovered around four dozen “gov.in” website links associated with Indian states,…

Scammers found planting online betting ads on Indian government websites

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The deck included some redacted numbers, but there was still enough data to get a good picture.

Pitch Deck Teardown: Cloudsmith’s $15M Series A deck

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: What we know so far

Unlike ChatGPT, Claude did not become a new App Store hit.

Anthropic’s Claude sees tepid reception on iOS compared with ChatGPT’s debut

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Look,…

Startups Weekly: Trouble in EV land and Peloton is circling the drain

Scarcely five months after its founding, hard tech startup Layup Parts has landed a $9 million round of financing led by Founders Fund to transform composites manufacturing. Lux Capital and Haystack…

Founders Fund leads financing of composites startup Layup Parts

AI startup Anthropic is changing its policies to allow minors to use its generative AI systems — in certain circumstances, at least.  Announced in a post on the company’s official…

Anthropic now lets kids use its AI tech — within limits

Zeekr’s market hype is noteworthy and may indicate that investors see value in the high-quality, low-price offerings of Chinese automakers.

The buzziest EV IPO of the year is a Chinese automaker

Venture capital has been hit hard by souring macroeconomic conditions over the past few years and it’s not yet clear how the market downturn affected VC fund performance. But recent…

VC fund performance is down sharply — but it may have already hit its lowest point

The person who claims to have 49 million Dell customer records told TechCrunch that he brute-forced an online company portal and scraped customer data, including physical addresses, directly from Dell’s…

Threat actor says he scraped 49M Dell customer addresses before the company found out

The social network has announced an updated version of its app that lets you offer feedback about its algorithmic feed so you can better customize it.

Bluesky now lets you personalize main Discover feed using new controls

Microsoft will launch its own mobile game store in July, the company announced at the Bloomberg Technology Summit on Thursday. Xbox president Sarah Bond shared that the company plans to…

Microsoft is launching its mobile game store in July

Smart ring maker Oura is launching two new features focused on heart health, the company announced on Friday. The first claims to help users get an idea of their cardiovascular…

Oura launches two new heart health features

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI considers allowing AI porn

Garena is quietly developing new India-themed games even though Free Fire, its biggest title, has still not made a comeback to the country.

Garena is quietly making India-themed games even as Free Fire’s relaunch remains doubtful

The U.S.’ NHTSA has opened a fourth investigation into the Fisker Ocean SUV, spurred by multiple claims of “inadvertent Automatic Emergency Braking.”

Fisker Ocean faces fourth federal safety probe

CoreWeave has formally opened an office in London that will serve as its European headquarters and home to two new data centers.

CoreWeave, a $19B AI compute provider, opens European HQ in London with plans for 2 UK data centers

The Series C funding, which brings its total raise to around $95 million, will go toward mass production of the startup’s inaugural products

AI chip startup DEEPX secures $80M Series C at a $529M valuation 

A dust-up between Evolve Bank & Trust, Mercury and Synapse has led TabaPay to abandon its acquisition plans of troubled banking-as-a-service startup Synapse.

Infighting among fintech players has caused TabaPay to ‘pull out’ from buying bankrupt Synapse

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

The Twitter for Android client was “a demo app that Google had created and gave to us,” says Particle co-founder and ex-Twitter employee Sara Beykpour.

Google built some of the first social apps for Android, including Twitter and others