Tech Insights

Artificial Intelligence in HR: Benefits and Use Cases

In recent years, Artificial Intelligence (AI) has been making waves in various industries, and Human Resources (HR) is no exception. AI is revolutionizing HR processes, enabling organizations to streamline their operations, improve decision-making, and enhance the overall employee experience. This article explores the benefits of Artificial Intelligence in HR and highlights some compelling use cases that demonstrate its potential to transform the HR landscape.

The role of Artificial Intelligence and Machine Learning in HR

According to the Gartner 2023 Artificial Intelligence Survey, 81% percent of HR leaders have explored or implemented artificial intelligence solutions for HR functions. 76% of HR leaders believe that if their organization does not adopt and implement AI solutions, such as generative AI, in the next 12 to 24 months, they will be lagging in organizational success compared to those that do.

This means that more and more companies that provide HR services or have HR departments are seeking to optimize, improve, and automate their operations in order to remain competitive. Applying solutions built around artificial intelligence and machine learning helps them generate value.

With the adoption of AI and machine learning in HR, firms and HR departments intend to:

  • Automate their existing manual processes
  • Reduce human error when processing large employee databases
  • Enhance employee and candidate experience by improving talent acquisition, onboarding, talent management, and training

Ultimately, by using Artificial intelligence in HR, companies intend to retain more of their employees and improve their performance and productivity.

Examples of Artificial Intelligence in HR

There are various AI applications available on the market helping to forge new trends in HR practices. Here are several potential use cases:

  • Collect candidates’ data

    Using AI could help HR managers collect candidates’ data from the open web and internal databases. This allows HR departments to have candidate profiles at their disposal. Additionally, it could facilitate candidate engagement and resumé analysis.

  • AI Assistant for recruiting

    Such solutions could help automate numerous recruiting tasks by interacting with candidates through social networks, scheduling interviews, answering candidates’ questions, and sending reminders. This helps HR professionals save time on mundane and repetitive tasks and gives candidates a better recruitment experience.

  • Help with skills assessment

    Using information about the company’s needs and online pre-interviews with job seekers,such systems could use Artificial Intelligence to score and identify the best candidates. This approach doesn’t just save the HR department’s time, it also guarantees appropriate matches for open positions.

  • Help with retaining talent

    It helps companies retain their talent by identifying those employees who may need a mentor. The AI-powered application then connects such employees with the most suitable mentors and facilitates a productive interaction between them.

  • Save time answering questions

    This use case could help HR professionals save time answering employees’ questions. It could help to process and give answers to the most common questions, and if the question is not clear to the system, it can be automatically assigned to the right HR representative.

  • Monitor language

    AI can help multicultural organizations avoid using biased and offensive language, which is especially valuable for companies with employees from various backgrounds. By utilizing natural language processing one could analyze the text and track any language or cultural offenses.

There are many examples of AI and machine learning in HR systems and applications, including some that we’ve been involved in ourselves.

Need help implementing AI in your HR processes?

Benefits of AI in HR

We’ve already touched upon how beneficial AI solutions can be in HR processes. However, to be more specific, here are just a few of the key benefits of AI in HR:

  • Efficiency and Automation: One of the primary benefits of AI in HR is automation. AI-powered systems can handle repetitive and time-consuming tasks such as resumé screening, interview scheduling, and data entry. This frees up HR professionals to focus on more strategic and creative aspects of their roles.
  • Improved Hiring and Talent Acquisition: AI can help HR departments identify the most qualified candidates more efficiently. AI algorithms can analyze resumés, social media profiles, and online assessments to match the best candidates with job openings. This leads to quicker and more accurate hiring decisions.
  • Enhanced Employee Engagement: AI can be used to track and analyze employee sentiment, helping HR teams identify potential issues and implement solutions to improve employee engagement and satisfaction. Chatbots and virtual assistants can also provide instant responses to employee queries, further enhancing their experience.
  • Data-Driven Decision-Making: AI and machine learning allows HR departments to collect and analyze vast amounts of data. By leveraging this data, HR professionals can make more informed decisions about workforce planning, talent development, and employee retention. Predictive analytics can also help identify potential issues before they become major challenges.
  • Diversity and Inclusion: AI can play a crucial role in promoting diversity and inclusion in the workplace. By reducing bias in the hiring process and providing tools to monitor and address diversity-related issues, AI can help organizations build more diverse and inclusive workforces. It can also help organizations track diversity and inclusion metrics, and analyze trends.
  • Learning and Development: AI-powered learning platforms can personalize training and development programs for employees. These systems can identify skills gaps and recommend relevant training modules, making it easier for employees to acquire new skills and advance in their careers.
  • Onboarding and Offboarding: AI in HR can simplify the onboarding process by automating paperwork, setting up accounts, and providing new hires with essential information. When employees leave the company, AI can assist with exit interviews and the offboarding process, ensuring a smooth transition.

Use of AI in HR

When we talk about use cases of Artificial Intelligence in HR, some of the most common practices include:

  • Resumé Screening: AI algorithms can analyze resumés and applications to match the skills and experience of candidates with job requirements. This significantly reduces the time HR professionals spend reviewing resumés and ensures a more objective assessment of candidates.
  • Chatbots and Virtual Assistants: Chatbots and virtual assistants can answer frequently asked questions, assist with benefits enrollment, and provide guidance on HR policies and procedures. They are available 24/7 and offer a consistent and efficient support system for employees.
  • Predictive Analytics: HR departments can use predictive analytics to forecast turnover rates, identify high-potential employees, and assess the impact of various HR initiatives. This helps in strategic workforce planning and mitigating potential issues.
  • Employee Feedback Analysis: AI-powered sentiment analysis tools can monitor employee feedback from surveys, performance reviews, and social media. These tools can detect trends and sentiments, helping HR teams identify areas that require attention.
  • Skills Assessment: AI can evaluate the skills and competencies of employees, helping HR teams identify skills gaps and tailor training and development programs to meet individual and organizational needs.
  • Recruitment Chatbots: Chatbots can engage with candidates during the initial stages of recruitment, asking relevant questions and pre-screening applicants. This not only saves time but also enhances the candidate experience by providing instant feedback.

The Business Case for Artificial Intelligence in HR

Recently, we organized an interview with Serhii Pospielov, the Exadel AI practice head, who agreed to share his insights as to why there is a growing need to innovate and use AI in HR companies. He also gave us an example of AI implementation in human resource consultancy, covering everything from the business objectives and challenges the HR organization originally faced, to the AI solution Exadel developed and the business value it brought to the company.

Challenges and Considerations

While AI offers numerous benefits in HR, there are also challenges to consider. These include:

  • Concerns about data privacy and security
  • Bias in AI algorithms
  • The need for ongoing training and education for HR professionals to effectively implement AI solutions. 

With the right strategy and ethical considerations in place, AI can help HR departments evolve and better support their organizations’ success in today’s competitive business environment. As AI continues to advance, its role in HR will only become more significant, offering even greater potential for innovation and improvement.

Make AI work for your HR goals.

Conclusion

The future of AI in HR looks bright, with smart technology reshaping the HR ecosystem. Artificial Intelligence in HR can significantly improve internal processes and enhance various HR activities, including data processing, recruitment, onboarding, assessment, mentorship, and talent management. Successful AI implementation in HR may in turn improve the company’s overall efficiency and business growth, attracting more suitably skilled and talented candidates and helping existing employees grow with the organization.

Stay tuned for the next video in our series covering AI implementation across industries!