Startups

Meta invests in Take App, a Singaporean startup that helps merchants sell via WhatsApp

Comment

3 men on a couch
Image Credits: Take App

WhatsApp has long transcended its roots as a simple messaging app for friends, and is now a core communication tool for businesses seeking a direct channel to their customers’ pockets — both literally and metaphorically. Countless companies have turned to the omnipresent messaging app as they build the very foundation of their business, something that hasn’t gone unnoticed by WhatsApp’s parent company.

Indeed, Meta Platforms Inc. — the corporate megabrand behind Facebook, Instagram, Messenger and WhatsApp — recently invested in Take App, a fledgling Singaporean startup founded by former Facebook engineering manager Youmin Kim, who left the social network last year to work on a new product that promises to bridge the digital gap for small-business owners in Southeast Asia. The investment came through Meta’s NPE (new product experimentation) team, which announced it would begin making seed-stage investments last year.

At its core, Take App serves as an easy way for those with little technical know-how to set up a simple website to facilitate online orders, replete with a shopping cart, payments and a direct connection to WhatsApp for managing and tracking the final order.

WhatsApp ordering. Image Credits: Take App

While restaurants are a central focus for the Take App service, the company also works with bakeries, grocery businesses and beauty salons, among others.

“Our unique selling point is that we let merchants keep direct WhatsApp conversations with customers,” Kim explained to TechCrunch. “Merchants love the idea that they receive notifications and order details directly in WhatsApp — no other app or login is required.”

On top of that, Take App is looking to help businesses drive repeat customers through maintaining a database, with support for creating and sending newsletters (like a “Mailchimp for WhatsApp”) that include special offers or relevant company updates.

Newsletters. Image Credits: Take App

While the core Take App service is free, the company offers a bunch of premium features, including things like advanced analytics, unlimited image uploads and custom domain names.

The story so far

Kim initially started Take App as a nonprofit to help small restaurants in Singapore accept online orders at the start of the pandemic, but he soon realized there was a significant opportunity to turn this into a commercial venture. Today, the company claims 1,000 businesses have used Take App from across 35 different markets, though the vast majority are based in Singapore, Malaysia and Indonesia.

Take App also recently graduated Y Combinator (YC) as part of the accelerator’s Winter 22 batch, which led YC to invest in the company as part of a $1 million round alongside Meta and an undisclosed list of angels — this seed funding round was quietly closed back in June.

Take App follows in the footsteps of other similar startups, such as Germany-based Charles, which recently raised $20 million to bring conversational commerce — and newsletters — to WhatsApp in Europe. It’s impossible to ignore the parallels here, but Kim maintains that Take App is purpose-built for a very specific type of company, in a very specific part of the world — simplicity is the name of the game.

“In Southeast Asia, WhatsApp is the most common way to talk to business, but it incurs heavy operation costs as employees have to respond to a number of conversations,” Kim said. “There are ‘western’ CRM solutions that make this more efficient, but they are too expensive or difficult for our merchants. We focus on traditional businesses with a digital gap.”

More TechCrunch

Faircado has built a browser extension that suggests pre-owned alternatives for ecommerce listings.

Faircado raises $3M to nudge people to buy pre-owned goods

Tumblr, the blogging site acquired twice, is launching its “Communities” feature in open beta, the Tumblr Labs division has announced. The feature offers a dedicated space for users to connect…

Tumblr launches its semi-private Communities in open beta

Remittances from workers in the U.S. to their families and friends in Latin America amounted to $155 billion in 2023. With such a huge opportunity, banks, money transfer companies, retailers,…

Félix Pago raises $15.5 million to help Latino workers send money home via WhatsApp

Google said today it’s adding new AI-powered features such as a writing assistant and a wallpaper creator and providing easy access to Gemini chatbot to its Chromebook Plus line of…

Google adds AI-powered features to Chromebook

The dynamic duo behind the Grammy Award–winning music group the Chainsmokers, Alex Pall and Drew Taggart, are set to bring their entrepreneurial expertise to TechCrunch Disrupt 2024. Known for their…

The Chainsmokers light up Disrupt 2024

The deal will give LumApps a big nest egg to make acquisitions and scale its business.

LumApps, the French ‘intranet superapp,’ sells majority stake to Bridgepoint in a $650M deal

Featured Article

More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Nubank is taking its first tentative steps into the mobile network realm, as the NYSE-traded Brazilian neobank rolls out an eSIM (embedded SIM) service for travelers. The service will give customers access to 10GB of free roaming internet in more than 40 countries without having to switch out their own existing physical SIM card or…

6 hours ago
More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Infra.Market, an Indian startup that helps construction and real estate firms procure materials, has raised $50M from MARS Unicorn Fund.

MARS doubles down on India’s Infra.Market with new $50M investment

Small operations can lose customers by not offering financing, something the Berlin-based startup wants to change.

Cloover wants to speed solar adoption by helping installers finance new sales

India’s Adani Group is in discussions to venture into digital payments and e-commerce, according to a report.

Adani looks to battle Reliance, Walmart in India’s e-commerce, payments race, report says

Ledger, a French startup mostly known for its secure crypto hardware wallets, has started shipping new wallets nearly 18 months after announcing the latest Ledger Stax devices. The updated wallet…

Ledger starts shipping its high-end hardware crypto wallet

A data protection taskforce that’s spent over a year considering how the European Union’s data protection rulebook applies to OpenAI’s viral chatbot, ChatGPT, reported preliminary conclusions Friday. The top-line takeaway…

EU’s ChatGPT taskforce offers first look at detangling the AI chatbot’s privacy compliance

Here’s a shoutout to LatAm early-stage startup founders! We want YOU to apply for the Startup Battlefield 200 at TechCrunch Disrupt 2024. But you’d better hurry — time is running…

LatAm startups: Apply to Startup Battlefield 200

The countdown to early-bird savings for TechCrunch Disrupt, taking place October 28–30 in San Francisco, continues. You have just five days left to save up to $800 on the price…

5 days left to get your early-bird Disrupt passes

Venture investment into Spanish startups also held up quite well, with €2.2 billion raised across some 850 funding rounds.

Spanish startups reached €100 billion in aggregate value last year

Featured Article

Onyx Motorbikes was in trouble — and then its 37-year-old owner died

James Khatiblou, the owner and CEO of Onyx Motorbikes, was watching his e-bike startup fall apart.  Onyx was being evicted from its warehouse in El Segundo, Los Angeles. The company’s unpaid bills were stacking up. His chief operating officer had abruptly resigned. A shipment of around 100 CTY2 dirt bikes from Chinese supplier Suzhou Jindao…

24 hours ago
Onyx Motorbikes was in trouble — and then its 37-year-old owner died

Featured Article

Iyo thinks its gen AI earbuds can succeed where Humane and Rabbit stumbled

Iyo represents a third form factor in the push to deliver standalone generative AI devices: Bluetooth earbuds.

24 hours ago
Iyo thinks its gen AI earbuds can succeed where Humane and Rabbit stumbled

Arati Prabhakar, profiled as part of TechCrunch’s Women in AI series, is director of the White House Office of Science and Technology Policy.

Women in AI: Arati Prabhakar thinks it’s crucial to get AI ‘right’

AniML, the French startup behind a new 3D capture app called Doly, wants to create the PhotoRoom of product videos, sort of. If you’re selling sneakers on an online marketplace…

Doly lets you generate 3D product videos from your iPhone

Elon Musk’s AI startup, xAI, has raised $6 billion in a new funding round, it said today, as Musk shores up capital to aggressively compete with rivals including OpenAI, Microsoft,…

Elon Musk’s xAI raises $6B from Valor, a16z, and Sequoia

Indian startup Zypp Electric plans to use fresh investment from Japanese oil and energy conglomerate ENEOS to take its EV rental service into Southeast Asia early next year, TechCrunch has…

Indian EV startup Zypp Electric secures backing to fund expansion to Southeast Asia

Last month, one of the Bay Area’s better-known early-stage venture capital firms, Uncork Capital, marked its 20th anniversary with a party in a renovated church in San Francisco’s SoMa neighborhood,…

A venture capital firm looks back on changing norms, from board seats to backing rival startups

The families of victims of the shooting at Robb Elementary School in Uvalde, Texas are suing Activision and Meta, as well as gun manufacturer Daniel Defense. The families bringing the…

Families of Uvalde shooting victims sue Activision and Meta

Like most Silicon Valley VCs, what Garry Tan sees is opportunities for new, huge, lucrative businesses.

Y Combinator’s Garry Tan supports some AI regulation but warns against AI monopolies

Everything in society can feel geared toward optimization – whether that’s standardized testing or artificial intelligence algorithms. We’re taught to know what outcome you want to achieve, and find the…

How Maven’s AI-run ‘serendipity network’ can make social media interesting again

Miriam Vogel, profiled as part of TechCrunch’s Women in AI series, is the CEO of the nonprofit responsible AI advocacy organization EqualAI.

Women in AI: Miriam Vogel stresses the need for responsible AI

Google has been taking heat for some of the inaccurate, funny, and downright weird answers that it’s been providing via AI Overviews in search. AI Overviews are the AI-generated search…

What are Google’s AI Overviews good for?

When it comes to the world of venture-backed startups, some issues are universal, and some are very dependent on where the startups and its backers are located. It’s something we…

The ups and downs of investing in Europe, with VCs Saul Klein and Raluca Ragab

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. OpenAI announced this week that…

Scarlett Johansson brought receipts to the OpenAI controversy

Accurate weather forecasts are critical to industries like agriculture, and they’re also important to help prevent and mitigate harm from inclement weather events or natural disasters. But getting forecasts right…

Deal Dive: Can blockchain make weather forecasts better? WeatherXM thinks so