Startups

The hidden benefits of adding a CTO to your board

Comment

A CTO brings a strategic advantage
Image Credits: Westend61

Abby Kearns

Contributor
Abby Kearns, chief technology officer at Puppet, has more than 20 years of experience scaling growth for numerous Fortune 500 and startup companies.

The pandemic forced companies around the world to adjust to a “new normal,” which caused many leaders to pivot their business strategies and adopt new technologies to continue operations. In a time of chaos and change, there is no senior leader that can navigate this sort of change better than a CTO.

Not only do CTOs understand the ever-changing tech landscape, they also provide invaluable insights to help organizations go beyond traditional IT conversations and leverage technology to successfully scale businesses.

There are now more reasons than ever to consider adding a CTO to your board. As a CTO myself, I know how important and impactful it can be to have technical-minded leaders on a company’s board of directors. At a time when companies are accelerating their digital transformation, it’s critical to have diverse technical perspectives and people from varying backgrounds, as transformations are a mix of people, process and technology.

Drawing on my experience on Lightbend’s board of directors, here are five hidden benefits of making space at the table for a CTO.

A unique mind (and skill) set

Currently, most boards of directors are composed of former CEOs, CFOs and investors. While such executives bring vast experience, they have very specific expertise, and that frequently does not include technical proficiency. In order for a company to be successful, your board needs to have people with different backgrounds and expertise.

Inviting different perspectives forces companies out of the groupthink mentality and find new, creative solutions to their problems. Diverse perspectives aren’t just about the title –– racial ethnicity and gender diversity are clearly a play here as well.

Deep understanding of tech

For a product-led company, having a CTO who has been close to product development and innovation can bring deep insights and understanding to the boardroom. Boards are facing pressure to be strategic and thoughtful on how to evolve in the rapidly iterating world of technology, and a CTO is uniquely positioned to address specific challenges.

A great example of this is the skyrocketing need for better cybersecurity and compliance within companies of all sizes. Boards can better understand the need for security and compliance standards if they have someone in the room who can plainly articulate to them the technical tools and processes needed to guarantee the business’ security. This benefits everyone, from the board, CEO, the CSO and CCO to customers and other stakeholders.

Pragmatic empathy

Boards can be demanding, and these demands trickle down through the business and are often fielded by the product department, which is expected to create something innovative on a tight deadline. A CTO understands the nuts and bolts that power technological innovation and can provide a realistic timeline to their fellow board members based on their own experience with products while holding empathy for the people whose work days will be most impacted.

2 CEOs are better than 1

Agility, agility, agility

CTOs weather the storm and apply agility to business development. Most CTOs like myself have had to be adaptable throughout our entire careers. We are uniquely qualified to manage and navigate technological change — everything from agile development to leveling-up the core tenets and running an agile business. After all, this is what business is about nowadays, and it was clearer than ever as the reality of the pandemic took hold. Who was successful? Businesses that were able to navigate this transformation with agility and turn toward the challenge, rather than away from it.

Investing in your network

An increasing number of technical experts are becoming CEOs. My colleague, Yvonne Wassenaar, CEO of Puppet, has a background in software engineering and was a CIO before stepping into her current role. A seat on a board is often the first step on the road from CTO or CIO to CEO, both because it’s more accessible than the CEO title and because boards are hungry for technical expertise as business and technology become inextricably linked.

When you invite a CTO to your board, everyone benefits: Your company gains technical advantage and the CTO gets a deeper, inside look at the business. You never know –– that CTO may be running a company as CEO one day soon.

This certainly isn’t an exhaustive list, but my hope is that it spurs founders to seek out CTOs for their company’s board. Whether you’re a first-time founder or leading a late-stage company, CTOs provide invaluable insights that are necessary for success in this rapidly transforming landscape.

More TechCrunch

The TechCrunch team runs down all of the biggest news from the Apple WWDC 2024 keynote in an easy-to-skim digest.

Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover

Hello and welcome back to TechCrunch Space. What a week! In the same seven-day period, we watched Boeing’s Starliner launch astronauts to space for the first time, and then we…

TechCrunch Space: A week that will go down in history

Elon Musk’s posts seem to misunderstand the relationship Apple announced with OpenAI at WWDC 2024.

Elon Musk threatens to ban Apple devices from his companies over Apple’s ChatGPT integrations

“We’re looking forward to doing integrations with other models, including Google Gemini, for instance, in the future,” Federighi said during WWDC 2024.

Apple confirms plans to work with Google’s Gemini ‘in the future’

When Urvashi Barooah applied to MBA programs in 2015, she focused her applications around her dream of becoming a venture capitalist. She got rejected from every school, and was told…

How Urvashi Barooah broke into venture after everyone told her she couldn’t

Slack CEO Denise Dresser is speaking at TechCrunch Disrupt 2024.

Slack CEO Denise Dresser is coming to TechCrunch Disrupt this October

Apple kicked off its weeklong Worldwide Developers Conference (WWDC 2024) event today with the customary keynote at 1 p.m. ET/10 a.m. PT. The presentation focused on the company’s software offerings…

Watch the Apple Intelligence reveal, and the rest of WWDC 2024 right here

Apple’s SDKs (software development kits) have been updated with a variety of new APIs and frameworks.

Apple brings its GenAI ‘Apple Intelligence’ to developers, will let Siri control apps

Older iPhones or iPhone 15 users won’t be able to use these features.

Apple Intelligence features will be available on iPhone 15 Pro and devices with M1 or newer chips

Soon, Siri will be able to tap ChatGPT for “expertise” where it might be helpful, Apple says.

Apple brings ChatGPT to its apps, including Siri

Apple Intelligence will have an understanding of who you’re talking with in a messaging conversation.

Apple debuts AI-generated … Bitmoji

To use InSight, Apple TV+ subscribers can swipe down on their remote to bring up a display with actor names and character information in real time.

Apple TV+ introduces InSight, a new feature similar to Amazon’s X-Ray, at WWDC 2024

Siri is now more natural, more relevant and more personal — and it has new look.

Apple gives Siri an AI makeover

The company has been pushing the feature as integral to all of its various operating system offerings, including iOS, macOS and the latest, VisionOS.

Apple Intelligence is the company’s new generative AI offering

In addition to all the features you can find in the Passwords menu today, there’s a new column on the left that lets you more easily navigate your password collection.

Apple is launching its own password manager app

With Smart Script, Apple says it’s making handwriting your notes even smoother and straighter.

Smart Script in iPadOS 18 will clean up your handwriting when using an Apple Pencil

iOS’ perennial tips calculating app is finally coming to the larger screen.

Calculator for iPad does the math for you

The new OS, announced at WWDC 2024, will allow users to mirror their iPhone screen directly on their Mac and even control it.

With macOS Sequoia, you can mirror your iPhone on your Mac

At Apple’s WWDC 2024, the company announced MacOS Sequoia.

Apple unveils macOS Sequoia

“Messages via Satellite,” announced at Apple’s WWDC 2024 keynote, works much like the SOS feature does.

iPhones will soon text via satellite

Apple says the new design will lead to less time searching for photos.

Apple revamps its Photos app for iOS 18

Users will be able to lock an app when they hand over their phone.

iOS 18 will let you hide and lock apps

Apple’s WWDC 2024 keynote was packed, including a number of key new updates for iOS 18. One of the more interesting additions is Tap to Cash, which is more or…

Tap to Cash lets you pay by touching iPhones

In iOS 18, Apple will now support long-requested functionality, like the ability to set app icons and widgets wherever you want.

iOS 18 will finally let you customize your icons and unlock them from the grid

As expected, this is a pivotal moment for the mobile platform as iOS 18 is going to focus on artificial intelligence.

Apple unveils iOS 18 with tons of AI-powered features

Apple today kicked off what it promised would be a packed WWDC 2024 with a handful of visionOS announcements. At the top of the list is the ability to turn…

visionOS can now make spatial photos out of 3D images

The Apple Vision Pro is now available in eight new countries.

Apple to release Vision Pro in international markets

VisionOS 2 will come to Vision Pro as a free update later this year.

Apple debuts visionOS 2 at WWDC 2024

The security firm said the attacks targeting Snowflake customers is “ongoing,” suggesting the number of affected companies may rise.

Mandiant says hackers stole a ‘significant volume of data’ from Snowflake customers

French startup Kelvin, which uses computer vision and machine learning to make it easier to audit homes for energy efficiency, has raised $5.1M.

Kelvin wants to help save the planet by applying AI to home energy audits