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TechCrunch+ roundup: eVTOL takes off, pivoting with agility, when to hire a lawyer

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A dog leaping in the air with a rubber chicken in its mouth with the Golden Gate Bridge in the background
Image Credits: Myles Weissleder (opens in a new window) / Getty Images

“Where’s my flying car?” is a staple of Gen X humor, since it reaffirms the cynical viewpoint that technology frequently fails to deliver on its lofty promises.

Until recently, electric vertical takeoff and landing vehicles were largely consigned to our imaginations. I can name more movies that feature flying cars than I can eVTOL companies, but that’s changing. The industry went from being speculative to competitive in a flash, thanks in large part to advances like composite materials and battery density. And strong investor interest.

Last year, boosters poured billions into eVTOL as companies like Joby Aviation, Archer and Lilium used SPACs to rake in cash to fund R&D and test flight programs.


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In a column for TC+, Ben Tigner, co-founder and CEO of electric aerial mobility company Overair, identified four trends that are changing how investors, entrepreneurs and the market are responding to expanding opportunities in eVTOL:

  • An expanding competitive landscape
  • Mainstream attention is increasing
  • An emphasis on noise pollution
  • Sustainable travel at the forefront

“I’ve been working in the aircraft development space for decades, but 2021 was different,” Tigner writes.

In January, we reported that Joby Aviation asked the FCC for permission to conduct air taxi flights around sightseeing points in San Francisco. When the time comes, I’m genuinely curious to find out how many of my friends will be interested in taking a Blade Runner-style tour of Alcatraz and the Golden Gate Bridge.

I’m not great with heights, so I’ll look forward to watching their videos.

Thanks very much for reading, and have a great weekend.

Walter Thompson
Senior Editor, TechCrunch+
@yourprotagonist

4 eVTOL trends moving the air taxi industry closer to takeoff

Tortoise co-founder Dmitry Shevelenko: ‘You can’t do too many things at the same time’

dmitry shevelenko, co-founder and ceo of tortoise
Image Credits: Bryce Durbin

From the outside, a startup that makes multiple pivots might look like it lacks direction.

In reality, changing course is usually the smartest bet, because it allows founding teams to leverage new technology and adapt to changing market conditions.

Transportation reporter Rebecca Bellan interviewed Tortoise co-founder Dmitry Shevelenko about his company’s transition “from using a hardware-as-a-service model to a take-rate scheme that gives it 10% of any sales made from its card payment-enabled bots.”

Pivoting is positive, says Shevelenko: “The most important thing with agility is actually being able to gracefully admit you’re wrong, or that you’ve learned new information and are adapting.”

Tortoise co-founder Dmitry Shevelenko: ‘You can’t do too many things at the same time’

Dear Sophie: Is there an easier route to L-1As and STEM O-1As?

lone figure at entrance to maze hedge that has an American flag at the center
Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

I live in India and run a startup here, but most of my clients are based in the United States. I also have a Delaware C Corp we established before the pandemic.

We have three full-time contractors doing business development and sales in the U.S., and I still have a valid B-1/B-2 visitor visa.

As my company continues to grow, I’m considering coming to the U.S. with my family and purchasing a home. What are my best options?

—Intrepid in India

Dear Sophie: Is there an easier route to L-1As and STEM O-1As?

Don’t buy a breach or a bad reputation: A more effective approach to M&A due diligence

Wasting time concept. Alarm clock inside garbage can. Copy space for text.
Image Credits: mohd izzuan (opens in a new window) / Getty Images

There are many layers to M&A due diligence, but none of that matters if you only identify liabilities after the deal has closed.

One way to tackle this information deficit: start early and add open source intelligence — publicly available information including from freely available and licensed sources — to the due diligence process.

Using public data allows suitors to start the process early, and since it doesn’t require information sharing or gaining access to the target company’s applications or networks, “initial evaluations can also be completed much faster than traditional cyber diligence, often within a period of a couple of weeks,” says David Etue, CEO of Nisos,

Don’t buy a breach or a bad reputation: A more effective approach to M&A due diligence

When should an early-stage startup hire a full-time lawyer?

A clock face hat displays equations instead of numerals on white background.
Image Credits: malerapaso (opens in a new window) / Getty Images (Image has been modified)

Every company eventually needs legal advice, but when a few hours of a lawyer’s time costs almost as much as a shiny new laptop, most startups delay dealing with lawyers until it’s absolutely necessary.

Kristen Corpio, founder of CORPlaw, says it’s best to consider hiring in-house counsel when “it hurts a bit — when you start to feel stretched thin — rather than too early in your business’ lifecycle.”

“Unlike with some other roles that may need filling, you can find highly competent outside lawyers to bridge the gap as you grow into needing full-time support,” she writes.

When should an early-stage startup hire a full-time lawyer?

How the US Consumer Financial Protection Bureau is set to shake up BNPL in 2022

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Image Credits: vchal (opens in a new window) / Getty Images

Integrating deferred payments with e-commerce has been a boon for acquisitive consumers and aspiring merchants. But in the United States, regulators are taking a second look at BNPL’s expanding loan market.

In December 2021, the U.S. Consumer Financial Protection Bureau ordered five buy now, pay later providers to “collect information on the risks and benefits” of loans, citing concerns around accumulating debt, regulatory arbitrage, and data harvesting.

This move is bound to set in motion a regulatory wave that “will level the playing field in the long term,” writes Yaacov Martin, CEO and co-founder of Jifiti.

How the US Consumer Financial Protection Bureau is set to shake up BNPL in 2022

Infrastructure bill could promote lean construction via data capture

Hands holding blue print with architect form lines, triangles and particle style design
Image Credits: Who_I_am (opens in a new window) / Getty Images

There’s a lot of excitement about construction tech among investors and entrepreneurs, but general contractors aren’t nearly as enthusiastic.

At active job sites, safety, speed and costs are top concerns, which makes it difficult “to secure organization wide buy-in for new tools,” writes Meirav Oren, co-founder and CEO of Versatile.

The recently passed Infrastructure Investment and Jobs Act contains $100M in funding for construction tech, but companies that hope to accelerate adoption need to learn how to collaborate with contractors:

  • Avoid week-long training sessions
  • Break away from pilots and proofs of concept
  • Highlight the people-centric benefits of technology
  • Recognize early adopters and pioneers

Infrastructure bill could promote lean construction via data capture

How to hire great engineers when you don’t have any technical expertise

Hand picking a yellow bell pepper standing out from apples
Image Credits: Jordan Lye (opens in a new window) / Getty Images

Startup hiring has always been tricky, but recruiting technical talent is harder than ever.

Making the wrong hire could incur serious technical debt: make a bad bet, and you might even have to refactor, not something you want to explain in a board meeting.

Fortunately, smaller companies enjoy many advantages when it comes to landing new employees, starting with the fact that they can condense the typical interview process from a few weeks to a few days.

Marcelo Wiermann, head of the global recommendations engineering division at Delivery Hero, shares tactics for finding, engaging, assessing and hiring great engineers, “even if you do not have a technical background.”

How to hire great engineers when you don’t have any technical expertise

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Google Play has a new discovery feature for apps, new ways to acquire users, updates to Play Points, and other enhancements to developer-facing tools.

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Soon, Android users will be able to drag and drop AI-generated images directly into their Gmail, Google Messages and other apps.

Gemini on Android becomes more capable and works with Gmail, Messages, YouTube and more

Veo can capture different visual and cinematic styles, including shots of landscapes and timelapses, and make edits and adjustments to already-generated footage.

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In addition to the body of the emails themselves, the feature will also be able to analyze attachments, like PDFs.

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The summaries are created based on Gemini’s analysis of insights from Google Maps’ community of more than 300 million contributors.

Google is bringing Gemini capabilities to Google Maps Platform

Google says that over 100,000 developers already tried the service.

Project IDX, Google’s next-gen IDE, is now in open beta

The system effectively listens for “conversation patterns commonly associated with scams” in-real time. 

Google will use Gemini to detect scams during calls

The standard Gemma models were only available in 2 billion and 7 billion parameter versions, making this quite a step up.

Google announces Gemma 2, a 27B-parameter version of its open model, launching in June

This is a great example of a company using generative AI to open its software to more users.

Google TalkBack will use Gemini to describe images for blind people

Firebase Genkit is an open source framework that enables developers to quickly build AI into new and existing applications.

Google launches Firebase Genkit, a new open source framework for building AI-powered apps

This will enable developers to use the on-device model to power their own AI features.

Google is building its Gemini Nano AI model into Chrome on the desktop

Google’s Circle to Search feature will now be able to solve more complex problems across psychics and math word problems. 

Circle to Search is now a better homework helper

People can now search using a video they upload combined with a text query to get an AI overview of the answers they need.

Google experiments with using video to search, thanks to Gemini AI

A search results page based on generative AI as its ranking mechanism will have wide-reaching consequences for online publishers.

Google will soon start using GenAI to organize some search results pages

Google has built a custom Gemini model for search to combine real-time information, Google’s ranking, long context and multimodal features.

Google is adding more AI to its search results

At its Google I/O developer conference, Google on Tuesday announced the next generation of its Tensor Processing Units (TPU) AI chips.

Google’s next-gen TPUs promise a 4.7x performance boost

Google is upgrading Gemini, its AI-powered chatbot, with features aimed at making the experience more ambient and contextually useful.

Google reveals plans for upgrading AI in the real world through Gemini Live at Google I/O 2024

Veo can generate few-seconds-long 1080p video clips given a text prompt.

Google’s image-generating AI gets an upgrade

At Google I/O, Google announced upgrades to Gemini 1.5 Pro, including a bigger context window. .

Google’s generative AI can now analyze hours of video

The AI upgrade will make finding the right content more intuitive and less of a manual search process.

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