Startups

AI’s role is poised to change monumentally in 2022 and beyond

Comment

Illustration of caterpillar transforming into butterfly
Image Credits: Chan2545 (opens in a new window) / Getty Images

Shashank Srivastava

Contributor

Shashank Srivastava is an experienced product leader who specializes in driving vision and roadmap for businesses.

The latest developments in technology make it clear that we are on the precipice of a monumental shift in how artificial intelligence (AI) is employed in our lives and businesses.

First, let me address the misconception that AI is synonymous with algorithms and automation. This misconception exists because of marketing. Think about it: When was the last time you previewed a new SaaS or tech product that wasn’t “fueled by” AI? This term is becoming something like “all-natural” on food packaging: ever-present and practically meaningless.

Real AI, however, is foundational to supporting the future of how businesses and individuals function in the world, and a huge advance in AI frameworks is accelerating progress.

As a product manager in the deep learning space, I know that current commercial and business uses of AI don’t come close to representing its full or future potential. In fact, I contend that we’ve only scratched the surface.

Ambient computing

The next generation of AI products will extend the applications for ambient computing.

  • Ambient = in your environment.
  • Computing = computational processes.

We’ve all grown accustomed to asking Siri for directions or having Alexa manage our calendar notifications, and these systems can also be used to automate tasks or settings. That is probably the most accessible illustration of a form of ambient computing.

Ambient computing involves a device performing tasks without direct commands — hence the “ambient,” or the concept of it being “in the background.” In ambient computing, the gap between human intelligence and artificial intelligence narrows considerably. Some of the technologies used to achieve this include motion tracking, wearables, speech-recognition software and gesture recognition. All of this serves to create an experience in which humans wish and machines execute.

The Internet of Things (IoT) has unlocked continuous connectivity and data transference, meaning devices and systems can communicate with each other. With a network of connected devices, it’s easy to envision a future in which human experiences are effortlessly supported by machines at every turn.

But ambient computing is not nearly as useful without AI, which provides the patterning, helping software “learn” the norms and trends well enough to anticipate our routines and accomplish tasks that support our daily lives.

On an individual level, this is interesting and makes life easier. But as professionals and entrepreneurs, it’s important to see the broader market realities of how ambient computing and AI will support future innovation.

The truth is that ambient computing alone hasn’t been enough to catalyze major change. That’s because ambient computing devices lack a deeper understanding of the world, which brings us to the latest milestone: Multitask Unified Model (MUM).

Multitask Unified Model

In the summer of 2021, Google’s President of Search Pandu Nayak wrote a summary of the latest and greatest in complex task management, Multitask Unified Model (MUM). He explained that MUM uses the best-developed version of natural language processing in a T5 text-to-text framework, making it 1,000 times more powerful than Google’s previous search tech (BERT).

This is key because, with the advent of voice-based searches, people are asking questions that don’t have simple answers. What’s more, there is a demand for multimodal interpretation (understanding data across text, images, audio and video) and information sharing, and MUM is the first framework capable of tackling that.

MUM can handle information in different formats and isn’t limited to a single language. It is an immense leap for this technology to be able to facilitate complex ideas, handle multiturn logic and conditional exchanges, and then use AI to learn from and improve upon the user experience.

Ambient computing and MUM can change the game

The coordination of ambient computing and intelligence is sometimes referred to as ambient intelligence (AMI). For technology to qualify in this category, it must meet six criteria: It should be sensitive, responsive, adaptive, transparent, ubiquitous and intelligent. The goal is for technology to become sensitive and responsive to the presence of humans.

While the frameworks and mechanisms are inherent in ambient computing technology and data tools, all of the processes and information are ultimately made “personal” by AI.

AI is what makes technology feel human, and this is being developed in the market in a multitude of ways.

The ubiquity of machine assistance

In pretty much every iteration of ambient computing, the process involves embedding computational capacity into objects using microprocessors, sensors and similar tools. These objects can then communicate with people and perform tasks on their behalf without needing much (or any) input or direction.

Applications for this are cropping up everywhere.

Some have proposed that ambient computing is Amazon’s next big play. The behemoth’s ever-evolving suite of digital smart technology is pursuing real-world applications for ambient computing. Robots, drones, wearables, smart speakers and more are getting upgrades to detect custom sounds, visual changes and react to contingencies based on what the sensors pick up.

If the pizza guy shows up, the porch light turns on; if the dog barks, a recording of your voice can be played; if the video doorbell notices the door is open, it can clock that visual change and let you know.

In addition to developing MUM to make ambient computing useful, Google said it is working to integrate ambient computing into Volvo cars. It plans to implement deep integrations into vehicles already compatible with Android Auto. The plan is to provide a set of services that promote in-car experiences, including smart capabilities in the form of vehicle performance monitoring, remote feature use, automations, expanded digital car key capabilities and more.

A future of productivity supported by tech

We are in the early days of what it’s going to look like when we’re supported by ambient computing tools all the time. MUM will provide the information organization to verify, cross-check data and organize the experience, making all computations as real and relevant as possible.

Locks turning before we tell them to, keyboards that predict our next sentences, referential conversations with avatars in the metaverse, cursors that point toward our eyeline: All of this technology exists.

As each sector develops industry-specific tech, and IoT brings it all together, AI will continue to provide the foundational components for a future of tech-supported productivity.

More TechCrunch

Check Point is the latest security vendor to fix a vulnerability in its technology, which it sells to companies to protect their networks.

Zero-day flaw in Check Point VPNs is ‘extremely easy’ to exploit

Though Spotify never shared official numbers, it’s likely that Car Thing underperformed or was just not worth continued investment in today’s tighter economic market.

Spotify offers Car Thing refunds as it faces lawsuit over bricking the streaming device

The studies, by researchers at MIT, Ben-Gurion University, Cambridge and Northeastern, were independently conducted but complement each other well.

Misinformation works, and a handful of social ‘supersharers’ sent 80% of it in 2020

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Okay, okay…

Tesla shareholder sweepstakes and EV layoffs hit Lucid and Fisker

In a series of posts on X on Thursday, Paul Graham, the co-founder of startup accelerator Y Combinator, brushed off claims that OpenAI CEO Sam Altman was pressured to resign…

Paul Graham claims Sam Altman wasn’t fired from Y Combinator

In its three-year history, EthonAI has amassed some fairly high-profile customers including Siemens and chocolate-maker Lindt.

AI manufacturing startup funding is on a tear as Switzerland’s EthonAI raises $16.5M

Don’t miss out: TechCrunch Disrupt early-bird pricing ends in 48 hours! The countdown is on! With only 48 hours left, the early-bird pricing for TechCrunch Disrupt 2024 will end on…

Ticktock! 48 hours left to nab your early-bird tickets for Disrupt 2024

Biotech startup Valar Labs has built a tool that accurately predicts certain treatment outcomes, potentially saving precious time for patients.

Valar Labs debuts AI-powered cancer care prediction tool and secures $22M

Archer Aviation is partnering with ride-hailing and parking company Kakao Mobility to bring electric air taxi flights to South Korea starting in 2026, if the company can get its aircraft…

Archer, Kakao Mobility partner to bring electric air taxis to South Korea in 2026

Space startup Basalt Technologies started in a shed behind a Los Angeles dentist’s office, but things have escalated quickly: Soon it will try to “hack” a derelict satellite and install…

Basalt plans to ‘hack’ a defunct satellite to install its space-specific OS

As a teen model, Katrin Kaurov became financially independent at a young age. Aleksandra Medina, whom she met at NYU Abu Dhabi, also learned to manage money early on. The…

Former teen model co-created app Frich to help Gen Z be more realistic about finances

Can AI help you tell your story? That’s the idea behind a startup called Autobiographer, which leverages AI technology to engage users in meaningful conversations about the events in their…

Autobiographer’s app uses AI to help you tell your life story

AI-powered summaries of web pages are a feature that you will find in many AI-centric tools these days. The next step for some of these tools is to prepare detailed…

Perplexity AI’s new feature will turn your searches into shareable pages

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

A surge of battery recycling startups have emerged in Europe in a bid to tap into the next big opportunity in the EV market: battery waste.  Among them is Cylib,…

Cylib wants to own EV battery recycling in Europe

Amazon has received approval from the U.S. Federal Aviation Administration (FAA) to fly its delivery drones longer distances, the company announced on Thursday. Amazon says it can now expand its…

Amazon gets FAA approval to expand US drone deliveries

With Plannin, creators can tell their audience about their latest trip, which hotels they liked and post photos of their travels.

Former Priceline execs debut Plannin, a booking platform that uses travel influencers to help plan trips

Amazon is rolling out its AI voice search feature to Alexa, which lets it answer open-ended questions about content.

Amazon is rolling out AI voice search to Fire TV devices

Redpanda has already integrated Benthos into its own service and has made it the core technology of its new Redpanda Connect service.

Redpanda acquires Benthos to expand its end-to-end streaming data platform

It’s a lofty goal to take on legacy payments infrastructure, however, Forward’s model has an advantage by shifting the economics back to SaaS companies.

Fintech startup Forward grabs $16M to take on Stripe, lead future of integrated payments

Fertility remains a pressing concern around the world — birthrates are down in many countries, and infertility rates (that is, the ability to conceive at all) are up. And given…

Rhea reaps $10M more led by Thiel

Microsoft, Meta, Intel, AMD and others have formed a new group to design next-gen interconnects for AI accelerator hardware.

Tech giants form an industry group to help develop next-gen AI chip components

With JioFinance, the Indian tycoon Mukesh Ambani is making his boldest consumer-facing move yet into financial services.

Ambani’s Reliance fires opening salvo in fintech battle, launches JioFinance app

Salespeople live and die by commissions. It’s no surprise, then, that Salesforce paid a premium to buy a platform that simplifies managing commissions.

Filing shows Salesforce paid $419M to buy Spiff in February

YoLa Fresh works with over a thousand retailers across Morocco and records up to $1 million in gross merchandise volume.

YoLa Fresh, a GrubMarket for Morocco, digs up $7M to connect farmers with food sellers

Instagram is expanding the scope of its “Limits” tool specifically for teenagers that would let them restrict unwanted interactions with people.

Instagram now lets teens limit interactions to their ‘Close Friends’ group to combat harassment

Agritech company Iyris helps growers across eleven countries globally increase crop yields, reduce input costs, and extend growing seasons.

Iyris makes fresh produce easier to grow in difficult climates, raises $16M

Exactly.ai says it uses generative AI to help artists retain legal ownership of their art while being able to reproduce their designs faster and at scale.

Exactly.ai secures $4M to help artists use AI to scale up their output

FintechOS competes with other companies such as Ncino, Meridian Link, Abrigo and Backbase.

Romanian startup FintechOS raises $60M to help old banks fight back against neobanks

After two years of preparation and four delays over the past several months due to technical glitches, Indian space startup Agnikul has successfully launched its first suborbital test vehicle, powered…

India’s Agnikul launches 3D-printed rocket in suborbital test after initial delays