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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

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The expense involved in recruiting, training and onboarding a new employee who turns out to be a poor fit could be equivalent to 50% of that person’s first-year salary.

According to Anastasiia Kuzmenko, head of talent acquisition at Flyer One Ventures, “the biggest difference between hiring in a healthy economy and hiring now is that there’s no room for mistakes.”

Hiring the wrong person can create a cascade of failures inside an early-stage startup, which is why she recommends that founders focus on three essential metrics to “adopt a more data-driven approach:”


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  • Cost per hire
  • Time to hire
  • Employee turnover rate

In her article, Kuzmenko shares formulas for calculating each metric, along with tactical advice for setting benchmarks and helping managers stay attuned to employee morale.

Thanks for reading,

Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist

3 recruiting metrics that can help startups make more data-driven hiring decisions

How to build a sales development representative strategy that will fill your B2B pipeline

Low angle view of blue pipes attached to ceiling. How to build an sales development representative strategy that will fill your B2B pipeline
Image Credits: kampee patisena (opens in a new window) / Getty Images

Marketing teams deserve all of the credit for crafting innovative campaigns that break through the noise: Convincing someone to try out a new product or service takes real skill!

In practice, however, sales development representatives (SDRs) do most of the work required to land new customers, “making cold calls, writing email outreach, or sending outbound mail,” says GTM strategist Mike Tong.

Because it takes “about 15 touches for a prospect to want to see a demo,” Tong authored a TC+ guide for CEOs who need guidance around hiring and incentivizing SDR teams.

“Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself. That said, getting it right is likely the most important thing you can do for your business.”

How to build a sales development representative strategy that will fill your B2B pipeline

YC’s winter class is oozing with AI companies

AI, startups, hype
Image Credits: Getty Images

In a move that reminds me of servers in chain restaurants who’ve been ordered to wear flair pins, 34% of the fledgling startups in Y Combinator’s latest class say “that they are an AI company or use AI in some kind of way,” reports Rebecca Szkutak.

“You can’t blame the YC companies for leaning into AI,” she writes. “If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you?”

Yeah, of course, YC’s winter class is oozing with AI companies

6 VCs explain why embedded insurance isn’t the only hot opportunity in insurtech

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Image Credits: Lightspring (opens in a new window) / Shutterstock (opens in a new window)

Now that consumers can hedge their bets against everything from canceled flights to dropping a new cell phone, embedded insurance is having a moment.

Even so, several VCs who are active in the space told Anna Heim that other insurtech startups can still make inroads if “they can build a sustainable business model.”

For our latest investor survey, she asked the following investors about where the sector is headed, whether ChatGPT might impact the industry and how Apple’s potential foray into health insurance is shaping their thinking:

  • Florian Graillot, founding partner, astorya.vc
  • Hélène Falchier, partner, Portage
  • Stephen Brittain and Robert Lumley, directors and co-founders, Insurtech Gateway
  • Nina Mayer, principal, Earlybird
  • David Wechsler, insurtech lead investor, OMERS Ventures

6 VCs explain why embedded insurance isn’t the only hot opportunity in insurtech

Pitch Deck Teardown: Northspyre’s $25 million Series B deck

Northspyre cover slide
Image Credits: Northspyre (opens in a new window)

Last month, proptech startup Northspyre raised a $25 million Series B led by Charles River Ventures.

The company, which helps developers manage commercial real estate projects, shared its winning pitch deck with Haje Jan Kamps after “it removed a few of the most financially sensitive slides:”

  • Cover slide
  • Problem slide 1
  • Problem slide 2
  • Product slide
  • Market size slide
  • Solution slide
  • Value proposition slide
  • KPI slide (marked as “financials” slide)
  • “The ask” slide
  • Team slide
  • User testimonials slide
  • Financing history slide
  • Thank you and contact slide

Pitch Deck Teardown: Northspyre’s $25 million Series B deck

Ask Sophie: What to do if selected/not selected in H-1B lottery?

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Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

After three tries, I was finally selected this year in the H-1B lottery! What do we do next?

— Wondering Winner

Dear Sophie,

I’m on STEM OPT. My employer put me in this year’s H-1B lottery for the third time, but I wasn’t selected again! What do I do?

— Lottery Loser

Ask Sophie: What to do if selected/not selected in H-1B lottery?

More TechCrunch

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Everything announced so far

Google Play has a new discovery feature for apps, new ways to acquire users, updates to Play Points, and other enhancements to developer-facing tools.

Google Play preps a new full-screen app discovery feature and adds more developer tools

Soon, Android users will be able to drag and drop AI-generated images directly into their Gmail, Google Messages and other apps.

Gemini on Android becomes more capable and works with Gmail, Messages, YouTube and more

Veo can capture different visual and cinematic styles, including shots of landscapes and timelapses, and make edits and adjustments to already-generated footage.

Google gets serious about AI-generated video at Google I/O 2024

In addition to the body of the emails themselves, the feature will also be able to analyze attachments, like PDFs.

Gemini comes to Gmail to summarize, draft emails, and more

The summaries are created based on Gemini’s analysis of insights from Google Maps’ community of more than 300 million contributors.

Google is bringing Gemini capabilities to Google Maps Platform

Google says that over 100,000 developers already tried the service.

Project IDX, Google’s next-gen IDE, is now in open beta

The system effectively listens for “conversation patterns commonly associated with scams” in-real time. 

Google will use Gemini to detect scams during calls

The standard Gemma models were only available in 2 billion and 7 billion parameter versions, making this quite a step up.

Google announces Gemma 2, a 27B-parameter version of its open model, launching in June

This is a great example of a company using generative AI to open its software to more users.

Google TalkBack will use Gemini to describe images for blind people

Firebase Genkit is an open source framework that enables developers to quickly build AI into new and existing applications.

Google launches Firebase Genkit, a new open source framework for building AI-powered apps

This will enable developers to use the on-device model to power their own AI features.

Google is building its Gemini Nano AI model into Chrome on the desktop

Google’s Circle to Search feature will now be able to solve more complex problems across psychics and math word problems. 

Circle to Search is now a better homework helper

People can now search using a video they upload combined with a text query to get an AI overview of the answers they need.

Google experiments with using video to search, thanks to Gemini AI

A search results page based on generative AI as its ranking mechanism will have wide-reaching consequences for online publishers.

Google will soon start using GenAI to organize some search results pages

Google has built a custom Gemini model for search to combine real-time information, Google’s ranking, long context and multimodal features.

Google is adding more AI to its search results

At its Google I/O developer conference, Google on Tuesday announced the next generation of its Tensor Processing Units (TPU) AI chips.

Google’s next-gen TPUs promise a 4.7x performance boost

Google is upgrading Gemini, its AI-powered chatbot, with features aimed at making the experience more ambient and contextually useful.

Google reveals plans for upgrading AI in the real world through Gemini Live at Google I/O 2024

Veo can generate few-seconds-long 1080p video clips given a text prompt.

Google’s image-generating AI gets an upgrade

At Google I/O, Google announced upgrades to Gemini 1.5 Pro, including a bigger context window. .

Google’s generative AI can now analyze hours of video

The AI upgrade will make finding the right content more intuitive and less of a manual search process.

Google Photos introduces an AI search feature, Ask Photos

Apple released new data about anti-fraud measures related to its operation of the iOS App Store on Tuesday morning, trumpeting a claim that it stopped over $7 billion in “potentially…

Apple touts stopping $1.8B in App Store fraud last year in latest pitch to developers

Online travel agency Expedia is testing an AI assistant that bolsters features like search, itinerary building, trip planning, and real-time travel updates.

Expedia starts testing AI-powered features for search and travel planning

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On Elon’s whim, X now treats ‘cisgender’ as a slur

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: Watch the AI reveals live

Facebook once had big ambitions to be a major player in enterprise communication and productivity, but today the social network’s parent company Meta will be closing a very significant chapter…

Meta is shutting down Workplace, its enterprise communications business

The Oversight Board has overturned Meta’s decision to take down a documentary revealing the identities of child abuse victims in Pakistan.

Meta’s Oversight Board overturns takedown decision for Pakistan child abuse documentary

Adam Selipsky is stepping down from his role as CEO of Amazon Web Services, Amazon has confirmed to TechCrunch.  In a memo shared internally by Amazon CEO Andy Jassy and…

AWS CEO Adam Selipsky steps down