Startups

AARP Innovation Labs takes a holistic approach to elder tech at CES

Comment

Senior couple enjoying leisure time at home, used in a story about AARP Innovation Labs at CES
Image Credits: bojanstory (opens in a new window) / Getty Images

When young (or youngish) people think of elder tech, they may picture mostly clinical solutions — telemedicine platforms, for instance. Growing older, however, doesn’t just have a physical component. Isolation, for example, is a serious issue for elderly people, especially during the pandemic. And older people still have to manage their day-to-day routines and finances, not just plan estates and wills.

AARP Innovation Labs, the incubator program, highlights the many facets of aging in its CES virtual presentation, with a roster of startups that were divided into five groups: community, clinic, wellness, financial services and housing.

The program included fintech startups because of the pandemic’s economic impact, focusing on three companies that “are helping aging populations better manage finances and budgets, and effectively plan for the future.” Originally created to teach kids and teenagers financial literacy, Goalsetter is expanding its reach to more people with savings and investment management tools. Genivity creates customized financial projections based on users’ health and lifestyle habits, medical conditions and retirement goals, showing them how many years they might need to work before retiring and and what point they may need extended care. Trust & Will, meanwhile, makes it easy for families to create guardianship plans, wills and trusts.

Goalsetter raises $15 million to go B2B with children’s financial literacy app

Isolation was a serious problem for older adults even before COVID-19 and the pandemic has made loneliness worse. AARP Innovation addresses that problem with its selection of “community” startups. While many people already rely on other video chat apps, Kinoo wants to tailor the experience for families with elderly relatives living away from them. Its IoT toys for kids let them play games and do projects with their grandparents and other family members through Kinoo’s app.

A tabletop console gaming system, Gameboard, also lets family members enjoy fun time, instead of just chat time, with one another. It hosts hundreds of games, including role-playing games. Beeyonder is a marketplace for live virtual expert-led tours around the world, and can help alleviate the boredom of staying at home while the pandemic drags on.

Many of the startups in AARP’s incubator focus on aging in place, or helping older people stay in their homes instead of moving into a care facility. Its “Housing” section included three companies focused on personal mobility. Camino Robotics is creating “e-rollators,” or smart walkers with features that help people walk over slopes and uneven surfaces, brake automatically when going downhill and fold into “compact mode” for navigating tight spaces. Braze Mobility says it can turn any wheelchair into a smart wheelchair with patent-pending blind spot sensors that warn about obstacles through lights, sounds and vibrations. Meanwhile, De Oro Devices’ NexStride, created for people with Parkinson’s, is a small device that can be attached to canes and walkers and uses audio and visual cues to help users overcome freezing episodes and go on longer walks.

Meanwhile, Tellus is a startup that helps people live on their own with small wall-mounted sensors that can track biometric data, including heart rate, breathing, sleep and falls, from up to five meters away, and sends alerts to caregivers and family members through an app.

In its wellness category, AARP Innovation presented three startups focused on overall health and well-being. These included Zibrio, which was also part of AARP’s CES lineup last year. Zibrio is a scale that not only measures weight, but also gauges a person’s balance and fall risk. The company says Zibrio’s balance scale can predict if you are at risk of falling within the next 12 months, and its app then gives personalized care recommendations. While many people track their nutrition and exercise with apps like MyFitnessPal or Noom, Mighty Health was developed specifically for people over 50 years old. It connects users with a health coach and features nutrition and workout plans created for older adults.

Mighty Health created a wellness app with older adults top of mind

Mental well-being is also incredibly important. Ompractice was started to help people who “experience geographic, economic and inclusivity barriers” get access to health, wellness and mindfulness features by partnering with fitness studios and working with large organizations, including health systems, to make their services accessible to users.

Of course, improving healthcare and the delivery of health services for older adults is extremely important, especially in the United States with its fragmented healthcare system. Included under AARP Innovation’s “clinic” section, Folia Health is a health “individual operating system” that lets patients answer multiple choice questions each day, which are then reviewed by their providers to help with diagnostic and care plans. It can be used to manage several conditions and communicate with multiple care providers. Telemedicine startup Tembo, on the other hand, partners with senior care communities, enabling them to provide remote medical services to their residents or clients. Embleema was created to make pharmaceutical studies easier by making the evidence generation and regulatory review processes faster.

For individuals, the clinic section included two startups. MindMics are smart earbuds that analyze biometrics, including heartrate, and send them to an app. JoyLux specifically addresses menopause with a roster of products, including devices for pelvic floor exercises, lubricants, supplements and cooling pads.

Hormonal health is a massive opportunity: Where are the unicorns?

Read more about CES 2022 on TechCrunch

More TechCrunch

The best known mycoprotein is probably Quorn, a meat substitute that’s fast approaching its 40th birthday. But Finnish biotech startup Enifer is cooking up something even older: Its proprietary single-cell…

Meet the Finnish biotech startup bringing a long lost mycoprotein to your plate

Silo, a Bay Area food supply chain startup, has hit a rough patch. TechCrunch has learned that the company on Tuesday laid off roughly 30% of its staff, or north…

Food supply chain software maker Silo lays off ~30% of staff amid M&A discussions

Featured Article

Meta’s new AI council is composed entirely of white men

Meanwhile, women and people of color are disproportionately impacted by irresponsible AI.

10 hours ago
Meta’s new AI council is composed entirely of white men

If you’ve ever wanted to apply to Y Combinator, here’s some inside scoop on how the iconic accelerator goes about choosing companies.

Garry Tan has revealed his ‘secret sauce’ for getting into Y Combinator

Indian ride-hailing startup BluSmart has started operating in Dubai, TechCrunch has exclusively learned and confirmed with its executive. The move to Dubai, which has been rumored for months, could help…

India’s BluSmart is testing its ride-hailing service in Dubai

Under the envisioned framework, both candidate and issue ads would be required to include an on-air and filed disclosure that AI-generated content was used.

FCC proposes all AI-generated content in political ads must be disclosed

Want to make a founder’s day, week, month, and possibly career? Refer them to Startup Battlefield 200 at Disrupt 2024! Applications close June 10 at 11:59 p.m. PT. TechCrunch’s Startup…

Refer a founder to Startup Battlefield 200 at Disrupt 2024

Social networking startup and X competitor Bluesky is officially launching DMs (direct messages), the company announced on Wednesday. Later, Bluesky plans to “fully support end-to-end encrypted messaging down the line,”…

Bluesky now has DMs

The perception in Silicon Valley is that every investor would love to be in business with Peter Thiel. But the venture capital fundraising environment has become so difficult that even…

Peter Thiel-founded Valar Ventures raised a $300 million fund, half the size of its last one

Featured Article

Spyware found on US hotel check-in computers

Several hotel check-in computers are running a remote access app, which is leaking screenshots of guest information to the internet.

13 hours ago
Spyware found on US hotel check-in computers

Gavet has had a rocky tenure at Techstars and her leadership was the subject of much controversy.

Techstars CEO Maëlle Gavet is out

The struggle isn’t universal, however.

Connected fitness is adrift post-pandemic

Featured Article

A comprehensive list of 2024 tech layoffs

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the first months of 2024. Smaller-sized…

15 hours ago
A comprehensive list of 2024 tech layoffs

HoundDog actually looks at the code a developer is writing, using both traditional pattern matching and large language models to find potential issues.

HoundDog.ai helps developers prevent personal information from leaking

The changes are designed to enhance the consumer experience of using Google Pay and make it a more competitive option against other payment methods.

Google Pay will now display card perks, BNPL options and more

Few figures in the tech industry have earned the storied reputation of Vinod Khosla, founder and partner at Khosla Ventures. For over 40 years, he has been at the center…

Vinod Khosla is coming to Disrupt to discuss how AI might change the future

AI has already started replacing voice agents’ jobs. Now, companies are exploring ways to replace the existing computer-generated voice models with synthetic versions of human voices. Truecaller, the widely known…

Truecaller partners with Microsoft to let its AI respond to calls in your own voice

Meta is updating its Ray-Ban smart glasses with new hands-free functionality, the company announced on Wednesday. Most notably, users can now share an image from their smart glasses directly to…

Meta’s Ray-Ban smart glasses now let you share images directly to your Instagram Story

Spotify launched its own font, the company announced on Wednesday. The music streaming service hopes that its new typeface, “Spotify Mix,” will help Spotify distinguish its own unique visual identity. …

Why Spotify is launching its own font, Spotify Mix

In 2008, Marty Kagan, who’d previously worked at Cisco and Akamai, co-founded Cedexis, a (now-Cisco-owned) firm developing observability tech for content delivery networks. Fellow Cisco veteran Hasan Alayli joined Kagan…

Hydrolix seeks to make storing log data faster and cheaper

A dodgy email containing a link that looks “legit” but is actually malicious remains one of the most dangerous, yet successful, tricks in a cybercriminal’s handbook. Now, an AI startup…

Bolster, creator of the CheckPhish phishing tracker, raises $14M led by Microsoft’s M12

If you’ve been looking forward to seeing Boeing’s Starliner capsule carry two astronauts to the International Space Station for the first time, you’ll have to wait a bit longer. The…

Boeing, NASA indefinitely delay crewed Starliner launch

TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for…

TikTok turns to generative AI to boost its ads business

Gone are the days when space and defense were considered fundamentally antithetical to venture investment. Now, the country’s largest venture capital firms are throwing larger portions of their money behind…

Space VC closes $20M Fund II to back frontier tech founders from day zero

These days every company is trying to figure out if their large language models are compliant with whichever rules they deem important, and with legal or regulatory requirements. If you’re…

Patronus AI is off to a magical start as LLM governance tool gains traction

Link-in-bio startup Linktree has crossed 50 million users and is rolling out the beta of its social commerce program.

Linktree surpasses 50M users, rolls out its social commerce program to more creators

For a $5.99 per month, immigrants have a bank account and debit card with fee-free international money transfers and discounted international calling.

Immigrant banking platform Majority secures $20M following 3x revenue growth

When developers have a particular job that AI can solve, it’s not typically as simple as just pointing an LLM at the data. There are other considerations such as cost,…

Unify helps developers find the best LLM for the job

Response time is Aerodome’s immediate value prop for potential clients.

Aerodome is sending drones to the scene of the crime