Startups

AARP Innovation Labs takes a holistic approach to elder tech at CES

Comment

Senior couple enjoying leisure time at home, used in a story about AARP Innovation Labs at CES
Image Credits: bojanstory (opens in a new window) / Getty Images

When young (or youngish) people think of elder tech, they may picture mostly clinical solutions — telemedicine platforms, for instance. Growing older, however, doesn’t just have a physical component. Isolation, for example, is a serious issue for elderly people, especially during the pandemic. And older people still have to manage their day-to-day routines and finances, not just plan estates and wills.

AARP Innovation Labs, the incubator program, highlights the many facets of aging in its CES virtual presentation, with a roster of startups that were divided into five groups: community, clinic, wellness, financial services and housing.

The program included fintech startups because of the pandemic’s economic impact, focusing on three companies that “are helping aging populations better manage finances and budgets, and effectively plan for the future.” Originally created to teach kids and teenagers financial literacy, Goalsetter is expanding its reach to more people with savings and investment management tools. Genivity creates customized financial projections based on users’ health and lifestyle habits, medical conditions and retirement goals, showing them how many years they might need to work before retiring and and what point they may need extended care. Trust & Will, meanwhile, makes it easy for families to create guardianship plans, wills and trusts.

Goalsetter raises $15 million to go B2B with children’s financial literacy app

Isolation was a serious problem for older adults even before COVID-19 and the pandemic has made loneliness worse. AARP Innovation addresses that problem with its selection of “community” startups. While many people already rely on other video chat apps, Kinoo wants to tailor the experience for families with elderly relatives living away from them. Its IoT toys for kids let them play games and do projects with their grandparents and other family members through Kinoo’s app.

A tabletop console gaming system, Gameboard, also lets family members enjoy fun time, instead of just chat time, with one another. It hosts hundreds of games, including role-playing games. Beeyonder is a marketplace for live virtual expert-led tours around the world, and can help alleviate the boredom of staying at home while the pandemic drags on.

Many of the startups in AARP’s incubator focus on aging in place, or helping older people stay in their homes instead of moving into a care facility. Its “Housing” section included three companies focused on personal mobility. Camino Robotics is creating “e-rollators,” or smart walkers with features that help people walk over slopes and uneven surfaces, brake automatically when going downhill and fold into “compact mode” for navigating tight spaces. Braze Mobility says it can turn any wheelchair into a smart wheelchair with patent-pending blind spot sensors that warn about obstacles through lights, sounds and vibrations. Meanwhile, De Oro Devices’ NexStride, created for people with Parkinson’s, is a small device that can be attached to canes and walkers and uses audio and visual cues to help users overcome freezing episodes and go on longer walks.

Meanwhile, Tellus is a startup that helps people live on their own with small wall-mounted sensors that can track biometric data, including heart rate, breathing, sleep and falls, from up to five meters away, and sends alerts to caregivers and family members through an app.

In its wellness category, AARP Innovation presented three startups focused on overall health and well-being. These included Zibrio, which was also part of AARP’s CES lineup last year. Zibrio is a scale that not only measures weight, but also gauges a person’s balance and fall risk. The company says Zibrio’s balance scale can predict if you are at risk of falling within the next 12 months, and its app then gives personalized care recommendations. While many people track their nutrition and exercise with apps like MyFitnessPal or Noom, Mighty Health was developed specifically for people over 50 years old. It connects users with a health coach and features nutrition and workout plans created for older adults.

Mighty Health created a wellness app with older adults top of mind

Mental well-being is also incredibly important. Ompractice was started to help people who “experience geographic, economic and inclusivity barriers” get access to health, wellness and mindfulness features by partnering with fitness studios and working with large organizations, including health systems, to make their services accessible to users.

Of course, improving healthcare and the delivery of health services for older adults is extremely important, especially in the United States with its fragmented healthcare system. Included under AARP Innovation’s “clinic” section, Folia Health is a health “individual operating system” that lets patients answer multiple choice questions each day, which are then reviewed by their providers to help with diagnostic and care plans. It can be used to manage several conditions and communicate with multiple care providers. Telemedicine startup Tembo, on the other hand, partners with senior care communities, enabling them to provide remote medical services to their residents or clients. Embleema was created to make pharmaceutical studies easier by making the evidence generation and regulatory review processes faster.

For individuals, the clinic section included two startups. MindMics are smart earbuds that analyze biometrics, including heartrate, and send them to an app. JoyLux specifically addresses menopause with a roster of products, including devices for pelvic floor exercises, lubricants, supplements and cooling pads.

Hormonal health is a massive opportunity: Where are the unicorns?

Read more about CES 2022 on TechCrunch

More TechCrunch

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender Solo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient, and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google launches a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

OpenAI is removing one of the voices used by ChatGPT after users found that it sounded similar to Scarlett Johansson, the company announced on Monday. The voice, called Sky, is…

OpenAI to remove ChatGPT’s Scarlett Johansson-like voice

Consumer demand for the latest AI technology is heating up. The launch of OpenAI’s latest flagship model, GPT-4o, has now driven the company’s biggest-ever spike in revenue on mobile, despite…

ChatGPT’s mobile app revenue saw biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

1 day ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

3 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024