AI

This week in AI: Microsoft sticks an AI ad on keyboards

Comment

Microsoft Copilot logo with laptop as backdrop
Image Credits: Microsoft

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world of machine learning, along with notable research and experiments we didn’t cover on their own.

This week in AI, Microsoft unveiled a new standard PC keyboard layout with a “Copilot” key. You heard correctly — going forward, Windows machines will have a dedicated key for launching Microsoft’s AI-powered assistant Copilot, replacing the right Control key.

The move is meant, one imagines, to signal the seriousness of Microsoft’s investment in the race for consumer (and enterprise for that matter) AI dominance. It’s the first time Microsoft’s changed the Windows keyboard layout in about 30 years; laptops and keyboards with the Copilot key are scheduled to ship as soon as late February.

But is it all bluster? Do Windows users really want an AI shortcut — or Microsoft’s flavor of AI?

Microsoft’s certainly made a show of injecting nearly all its products old and new with “Copilot” functionality. In flashy keynotes, slick demos and now an AI key, the company’s making its AI tech prominent — and betting on this to drive demand.

Demand isn’t a sure thing. But to be fair, a few vendors have managed to turn viral AI hits into successes. Look at OpenAI, the maker of ChatGPT, which reportedly topped $1.6 billion in annualized revenue toward the end of 2023. Generative art platform Midjourney is apparently profitable as well — and hasn’t yet taken a dime of outside capital.

Emphasis on a few, though. Most vendors, weighed down by the costs of training and running cutting-edge AI models, have had to seek larger and larger tranches of capital to stay afloat. Case in point, Anthropic is said to be raising $750 million in a round that would bring its total raised to more than $8 billion.

Microsoft, together with its chip partners AMD and Intel, hopes that AI processing will increasingly move from expensive data centers to local silicon, commoditizing AI in the process — and it might. Intel’s new lineup of consumer chips pack custom-designed cores for running AI. Plus, new data center chips like Microsoft’s own could make model training a less expensive endeavor than it is currently.

But there’s no guarantee. The real test will be seeing whether Windows users and enterprise customers, bombarded with what amounts to Copilot advertising, show an appetite for the tech — and shell out for it. If they don’t, it might not be long before Microsoft has to redesign the Windows keyboard once again.

Here are some other AI stories of note from the past few days:

  • Copilot comes to mobile: Microsoft quietly brought Copilot clients to Android and iOS, along with iPadOS.
  • GPT Store: OpenAI announced plans to launch a store for GPTs, custom apps based on its text-generating AI models (e.g., GPT-4), within the next week. The GPT Store was announced last year during OpenAI’s first annual developer conference, DevDay, but delayed in December — almost certainly due to the leadership shakeup that occurred in November just after the initial announcement.
  • OpenAI shrinks reg risk: In other OpenAI news, the startup’s looking to shrink its regulatory risk in the EU by funneling much of its overseas business through an Irish entity. Natasha writes that the move will reduce the ability of some privacy watchdogs in the bloc to unilaterally act on concerns.
  • Training robots: Google’s DeepMind robotics team is exploring ways to give robots a better understanding of precisely what it is we humans want out of them, Brian writes. The team’s new system can manage a fleet of robots working in tandem and suggest tasks that can be accomplished by the robots’ hardware.
  • Intel’s new company: Intel is spinning out a new platform company, Articul8 AI, with the backing of Boca Raton, Florida–based asset manager and investor DigitalBridge. As an Intel spokesperson explains, Articul8’s platform “delivers AI capabilities that keep customer data, training and inference within the enterprise security perimeter” — an appealing prospect for customers in highly regulated industries like healthcare and financial services.
  • Dark fishing industry, exposed: Satellite imagery and machine learning offer a new, far more detailed look at the maritime industry, specifically the number and activities of fishing and transport ships at sea. Turns out there are way more of them than publicly available data would suggest — a fact revealed by new research published in Nature from a team at Global Fishing Watch and multiple collaborating universities.
  • AI-powered search: Perplexity AI, a platform applying AI to web searching, raised $73.6 million in a funding round valuing the company at $520 million. Unlike traditional search engines, Perplexity offers a chatbot-like interface that allows users to ask questions in natural language (e.g., “Do we burn calories while sleeping?” “What’s the least visited country?”).
  • Clinical notes, written automatically: In more funding news, Paris-based startup Nabla raised a cool $24 million. The company, which has a partnership with Permanente Medical Group, a division of U.S. healthcare giant Kaiser Permanente, is working on an “AI copilot” for doctors and other clinical staff that automatically takes notes and writes medical reports.

More machine learnings

You may remember various examples of interesting work over the last year involving making minor changes to images that cause machine learning models to mistake, for instance, a picture of a dog for a picture of a car. They do this by adding “perturbations,” minor changes to the pixels of the image, in a pattern that only the model can perceive. Or at least they thought only the model could perceive it.

An experiment by Google DeepMind researchers showed that when a picture of flowers was perturbed to appear more catlike to AI, people were more likely to describe that image as more catlike despite its definitely not looking like a cat. Same for other common objects like trucks and chairs.

Image Credits: Google DeepMind

Why? How? The researchers don’t really know, and the participants all felt like they were just choosing randomly (indeed the influence is, while reliable, scarcely above chance). It seems we’re just more perceptive than we think — but this also has implications on safety and other measures, since it suggests that subliminal signals could indeed propagate through imagery without anyone noticing.

Another interesting experiment involving human perception came out of MIT this week, which used machine learning to help elucidate a particular system of language understanding. Basically some simple sentences, like “I walked to the beach,” barely take any brain power to decode, while complex or confusing ones like “in whose aristocratic system it effects a dismal revolution” produce more and broader activation, as measured by fMRI.

The team compared the activation readings of humans reading a variety of such sentences with how the same sentences activated the equivalent of cortical areas in a large language model. Then they made a second model that learned how the two activation patterns corresponded to one another. This model was able to predict for novel sentences whether they would be taxing on human cognition or not. It may sound a bit arcane, but it is definitely super interesting, trust me.

Whether machine learning can imitate human cognition in more complex areas, like interacting with computer interfaces, is still very much an open question. There’s lots of research, though, and it’s always worth taking a look at. This week we have SeeAct, a system from Ohio State researchers that works by laboriously grounding a LLM’s interpretations of possible actions in real-world examples.

Image Credits: Ohio State University

Basically you can ask a system like GPT-4V to create a reservation on a site, and it will get what its task is and that it needs to click the “make reservation” button, but it doesn’t really know how to do that. By improving how it perceives interfaces with explicit labels and world knowledge, it can do lots better, even if it still only succeeds a fraction of the time. These agent models have a long way to go, but expect a lot of big claims this year anyway! I just heard some today.

Next, check out this interesting solution to a problem I had no idea existed but that makes perfect sense. Autonomous ships are a promising area of automation, but when the sea is angry, it is difficult to make sure they stay on track. GPS and gyros don’t cut it, and visibility can be poor too — but more importantly, the systems governing them aren’t too sophisticated. So they can go wildly off target or waste fuel going on large detours if they don’t know any better, a big problem if you’re on battery power. I never even thought about that!

Korea’s Maritime and Ocean University (another thing I learned about today) proposes a more powerful pathfinding model built on simulating ship movements in a computational fluid dynamics model. They propose that this better understanding of wave action and its effect on hulls and propulsion could seriously improve the efficiency and safety of autonomous marine transport. It might even make sense to use in human-guided vessels whose captains aren’t quite sure what the best angle of attack is for a given squall or wave form!

Last, if you want a good recap of last year’s big advances in computer science, which in 2023 overlapped massively with ML research, check out Quanta’s excellent review.

More TechCrunch

In an interview at his home near Reykjavík, the entrepreneur-turned-VC shared thoughts on his ventures and the journey that led him from Unity to climate tech, a homecoming of sorts.

Unity co-founder David Helgason’s next act: Gaming the climate crisis

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. Over the past eight years,…

Fisker collapsed under the weight of its founder’s promises

What is AI? We’ve put together this non-technical guide to give anyone a fighting chance to understand how and why today’s AI works.

WTF is AI?

President Joe Biden has vetoed H.J.Res. 109, a congressional resolution that would have overturned the Securities and Exchange Commission’s current approach to banks and crypto. Specifically, the resolution targeted the…

President Biden vetoes crypto custody bill

Featured Article

Industries may be ready for humanoid robots, but are the robots ready for them?

How large a role humanoids will play in that ecosystem is, perhaps, the biggest question on everyone’s mind at the moment.

20 hours ago
Industries may be ready for humanoid robots, but are the robots ready for them?

VCs are clamoring to invest in hot AI companies, willing to pay exorbitant share prices for coveted spots on their cap tables. Even so, most aren’t able to get into…

VCs are selling shares of hot AI companies like Anthropic and xAI to small investors in a wild SPV market

The fashion industry has a huge problem: Despite many returned items being unworn or undamaged, a lot, if not the majority, end up in the trash. An estimated 9.5 billion…

Deal Dive: How (Re)vive grew 10x last year by helping retailers recycle and sell returned items

Tumblr officially shut down “Tips,” an opt-in feature where creators could receive one-time payments from their followers.  As of today, the tipping icon has automatically disappeared from all posts and…

You can no longer use Tumblr’s tipping feature 

Generative AI improvements are increasingly being made through data curation and collection — not architectural — improvements. Big Tech has an advantage.

AI training data has a price tag that only Big Tech can afford

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: Can we (and could we ever) trust OpenAI?

Jasper Health, a cancer care platform startup, laid off a substantial part of its workforce, TechCrunch has learned.

General Catalyst-backed Jasper Health lays off staff

Featured Article

Live Nation confirms Ticketmaster was hacked, says personal information stolen in data breach

Live Nation says its Ticketmaster subsidiary was hacked. A hacker claims to be selling 560 million customer records.

2 days ago
Live Nation confirms Ticketmaster was hacked, says personal information stolen in data breach

Featured Article

Inside EV startup Fisker’s collapse: how the company crumbled under its founders’ whims

An autonomous pod. A solid-state battery-powered sports car. An electric pickup truck. A convertible grand tourer EV with up to 600 miles of range. A “fully connected mobility device” for young urban innovators to be built by Foxconn and priced under $30,000. The next Popemobile. Over the past eight years, famed vehicle designer Henrik Fisker…

2 days ago
Inside EV startup Fisker’s collapse: how the company crumbled under its founders’ whims

Late Friday afternoon, a time window companies usually reserve for unflattering disclosures, AI startup Hugging Face said that its security team earlier this week detected “unauthorized access” to Spaces, Hugging…

Hugging Face says it detected ‘unauthorized access’ to its AI model hosting platform

Featured Article

Hacked, leaked, exposed: Why you should never use stalkerware apps

Using stalkerware is creepy, unethical, potentially illegal, and puts your data and that of your loved ones in danger.

2 days ago
Hacked, leaked, exposed: Why you should never use stalkerware apps

The design brief was simple: each grind and dry cycle had to be completed before breakfast. Here’s how Mill made it happen.

Mill’s redesigned food waste bin really is faster and quieter than before

Google is embarrassed about its AI Overviews, too. After a deluge of dunks and memes over the past week, which cracked on the poor quality and outright misinformation that arose…

Google admits its AI Overviews need work, but we’re all helping it beta test

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. In…

Startups Weekly: Musk raises $6B for AI and the fintech dominoes are falling

The product, which ZeroMark calls a “fire control system,” has two components: a small computer that has sensors, like lidar and electro-optical, and a motorized buttstock.

a16z-backed ZeroMark wants to give soldiers guns that don’t miss against drones

The RAW Dating App aims to shake up the dating scheme by shedding the fake, TikTok-ified, heavily filtered photos and replacing them with a more genuine, unvarnished experience. The app…

Pitch Deck Teardown: RAW Dating App’s $3M angel deck

Yes, we’re calling it “ThreadsDeck” now. At least that’s the tag many are using to describe the new user interface for Instagram’s X competitor, Threads, which resembles the column-based format…

‘ThreadsDeck’ arrived just in time for the Trump verdict

Japanese crypto exchange DMM Bitcoin confirmed on Friday that it had been the victim of a hack resulting in the theft of 4,502.9 bitcoin, or about $305 million.  According to…

Hackers steal $305M from DMM Bitcoin crypto exchange

This is not a drill! Today marks the final day to secure your early-bird tickets for TechCrunch Disrupt 2024 at a significantly reduced rate. At midnight tonight, May 31, ticket…

Disrupt 2024 early-bird prices end at midnight

Instagram is testing a way for creators to experiment with reels without committing to having them displayed on their profiles, giving the social network a possible edge over TikTok and…

Instagram tests ‘trial reels’ that don’t display to a creator’s followers

U.S. federal regulators have requested more information from Zoox, Amazon’s self-driving unit, as part of an investigation into rear-end crash risks posed by unexpected braking. The National Highway Traffic Safety…

Feds tell Zoox to send more info about autonomous vehicles suddenly braking

You thought the hottest rap battle of the summer was between Kendrick Lamar and Drake. You were wrong. It’s between Canva and an enterprise CIO. At its Canva Create event…

Canva’s rap battle is part of a long legacy of Silicon Valley cringe

Voice cloning startup ElevenLabs introduced a new tool for users to generate sound effects through prompts today after announcing the project back in February.

ElevenLabs debuts AI-powered tool to generate sound effects

We caught up with Antler founder and CEO Magnus Grimeland about the startup scene in Asia, the current tech startup trends in the region and investment approaches during the rise…

VC firm Antler’s CEO says Asia presents ‘biggest opportunity’ in the world for growth

Temu is to face Europe’s strictest rules after being designated as a “very large online platform” under the Digital Services Act (DSA).

Chinese e-commerce marketplace Temu faces stricter EU rules as a ‘very large online platform’

Meta has been banned from launching features on Facebook and Instagram that would have collected data on voters in Spain using the social networks ahead of next month’s European Elections.…

Spain bans Meta from launching election features on Facebook, Instagram over privacy fears