Featured Article

Glass rethinks the smartphone camera through an old-school cinema lens

Prepare to undergo anamorphosis

Comment

CG render of a phone with a prototype anamorphic lens.
Image Credits: Glass

Smartphone cameras have gotten quite good, but it’s getting harder and harder to improve them because we’ve pretty much reached the limit of what’s possible in the space of a cubic centimeter. Glass is a startup looking to fundamentally change how the camera works, using a much bigger sensor and an optical trick from the depths of filmmaking: anamorphic lenses.

It may not be obvious that cameras won’t get better, since we’ve seen such advances in recent generations of phones. But we’ve used up all the slack left in this line, as it were.

To improve the image, you need a bigger sensor, better lens or some kind of computational wizardry. Unfortunately, sensors can’t get much bigger because they’d need bigger lenses to match. And lenses can’t get bigger because there’s just no room for them in the phone body, even when you “fold” the camera. Meanwhile, computational photography is great, but there’s only so much it can do — stacking a few images to get better dynamic range or depth information is good, but you reach a point of diminishing returns pretty quickly.

“The limitations used to be about price, but now it’s size,” explained Glass co-founder and CEO Ziv Attar, who has worked in mobile imaging for over a decade, including at Apple. The other co-founder, Tom Bishop, also worked at Apple, the two of them working on creating Portrait Mode and likely chafing at the limitations of traditional camera design.

“Up to 5 years ago they just made the lens wider, then they started making the sensor bigger,” Attar said. “Then you throw algorithms at it to reduce noise, but even that is reaching its limits; pretty soon it will be pure hallucination [i.e. AI-generated imagery]. Night mode takes exposure stacking to extremes — it deals very nicely with the lack of photons, but if you zoom in it starts to look very weird and fake.”

“The phone screen kind of deceives us,” he continued. “If you let a regular person compare an iPhone 12 and 13, they won’t see the difference — but compared to a pro camera, anyone can tell. And if you can see the difference, there’s a lot of work to do.”

So what is that work, exactly? Attar has decided that of these various conundrums, the only one that makes sense to change is the lens. True, it can’t get any bigger — but only if you’re using a normal, symmetrical lens assembly. But why should we? They gave up on that constraint a century ago in cinema.

Anamorphic evolution

A CG image showing examples of anamorphic (top) and traditional symmetric lenses and the resulting internal image size..
A CG image showing examples of anamorphic (top) and traditional symmetric lenses and the resulting internal image size. Image Credits: Glass

Films weren’t always widescreen. Originally they were more likely to be approximately the shape of a 35mm film frame, for obvious reasons. If you matted out the top and bottom, you could project a widescreen image, which people liked — but you were basically just zooming in on a part of the film, which you paid for in detail. But a technique first tested in the ’20s soon solved the problem.

Anamorphic lenses squeeze a wide field of view from the sides so it fits in the film frame, and when projected using an anamorphic projector, the process was reversed — the image is stretched back out to the desired aspect ratio. There are a few interesting optical effects introduced but… if I describe them you’ll never be able to un-see them in content, so I’ll forbear.

The lens system proposed by Glass isn’t quite the same, but it uses similar principles and unusually shaped lenses. It started from the fundamental idea of how to add a larger sensor. Simply making a larger square would necessitate a larger lens, which we can’t do — but what if you made the sensor longer, as in a rectangle? Well, you’d need a longer, rectangular lens too. The anamorphic technique means you can capture and project a larger but distorted image, then convert it to the right aspect ratio in the image processor. (The process isn’t exactly analogous to the film technique but it uses the same principles.)

How much larger an image are you able to capture? Well, an iPhone 13’s main camera has a sensor about 7×5 millimeters, so 35 square mm total. Glass’s prototype uses a sensor that’s about 24×8 mm: about 192 square mm, 5-6 times larger, with a commensurate increase to megapixels. Here’s a little chart for casual reference:

Image Credits: Devin Coldewey / TechCrunch

Considering the fanfare that generally accompanies increasing a phone’s sensor size by 15 or 20 percent, that’s an enormous leap.

But Attar explained that the way they measure it, it’s even more. If you were to expand the image to the correct aspect ratio, it would actually be twice as tall: 24x16mm, just shy of the APS-C standard in DSLRs but well above the Micro Four Thirds and 1″ sensors also common (and highly performant) in mirrorless cameras. That leads to the company’s claim of having 11 times the “imaging area” of an iPhone. The evaluation of these metrics is a non-trivial process I’m not equipped to do, but truthfully either one would be a game-changing upgrade for a phone.

Bigger, brighter and a bit weirder

There are benefits and drawbacks to this process. The most important one is an immense increase in light gathering and resolving power. More light means better exposures in general and better shots in challenging conditions — no need for a fancy machine learning powered multi-exposure night mode if you can just… see things. And there is far, far more detail in images compared with those from ordinary smartphones.

Images from an iPhone 12 Max (left) and Glass prototype. Image Credits: Glass

Note that the limited example above is just that — it’s hard to do apples-to-apples comparisons when the focal lengths, image processing and output resolution are so different (not to mention my cropping and re-encoding), but at the very least you can see that a great deal of detail is added even in this non-optimal presentation. The full-size original images are available here: iPhone, Glass.

An example of a very low-light exposure — iPhone left, Glass right. Image Credits: Glass

Because of the larger sensor and the nature of the glass, you also get natural bokeh, or background blur. Portrait mode is of course a favorite among smartphone users, but even the best methods of simulating bokeh are far from perfect. The same effect Apple painstakingly simulated lenses to achieve occurs naturally on the Glass prototype, just as it would on a larger digital camera. And there’s no chance of the kind of weird mistake you see in the AI-segmented images, which often clip out hair and other details, or fail to achieve the depth effect in subtler ways.

Example image showing portrait mode on an iPhone (left) and the unprocessed Glass shot, which lacks the smoothing and artifacts of the manipulated one. Image Credits: Glass

While there would be no optical zoom, Attar pointed out that zooming in by cropping (i.e. digital zoom) on a Glass system would let you zoom in more than most optical zooms out there, and you’d still have more light and pixels than the competition. I’m not normally one to let “digital zoom is fine” claims live, but in this case the sheer size of the lens and sensor more than make up for it.

These benefits, though briefly stated, are more than considerable. The improvement to light and detail puts it way out in front of the best cameras out there. (And while the smallest details may escape your notice on a small screen, a bad exposure is noticeable at any size.)

Drawbacks are mainly to do with the complexities of operating a camera that’s totally optically different from a traditional one. The mechanisms for autofocus are different (anamorphic focus is notoriously complex) and there are plenty of distortions and aberrations that need to be corrected for — symmetrical lenses at this size also have distortion and degradation, but of a different type.

“[Distortions] are all constrained during design such that we know in advance that we can correct for them,” said Attar. “It’s an iterative process but we did kick start development of a custom dedicated software tool to co-optimize lens parameters and neural network variables.” In other words they didn’t design anything they couldn’t correct for.

One effect I find disorientating but perhaps others will decide is trivial is the shape of the bokeh. Normally out of focus highlights blur out into little translucent discs, but in the Glass system they resolve into a gradient of ovals and chubby crescents.

Example image showing background blur behind a plant stem.
Image Credits: Glass

To my neurotic eye that just isn’t right. It’s… unnatural. But I also can’t not notice vignetted bokeh due to french flags in film and TV (don’t look it it up — this too is everywhere and you can’t unsee it). And anyway films shot in anamorphic show similar bokeh distortion, so it’s actually quite common, just not in still images and smartphone shots.

I assumed there would be drawbacks due to the need to stretch the image digitally — that sort of thing if done poorly can lead to moiré and other unwanted artifacts. But Attar said it’s remarkably straightforward to train a model to do it so that no one can tell the difference except pixel peepers: “We trained networks to apply 1-D super-resolution based on information from the other axes. After we apply our algorithm it looks like it came from a full APS-C sensor, in field of view and resolution.”

That will all have to be verified by reviewers and camera experts when there’s a production version, but the theory seems sound and the early results are more than promising.

Right now the company has moved on from standalone prototypes to a third-generation phone factor device that shows how the tech will fit into pretty much any chassis on the market. There’s nothing exotic about it other than the optical qualities, Attar said, so although it won’t be as cheap to manufacture as today’s off-the-shelf camera and image processing units, it can be made just as easily. As he noted, price is hardly an option any more, and if one company can make a huge leap in camera quality they can capture a large chunk of the market.

“We have to convince a phone maker to basically ditch the old technology,” said Attar. “We’re seeing nice feedback. The only challenge is doing it in a reasonable time. I’m not saying there’s no risk. But a lot of us had good jobs at big companies — we didn’t leave our fancy salaries at Apple to work on some BS thing. We had a plan from the beginning.”

Even if an agreement was struck now with a big mobile manufacturer, it would take a year and half or two years to get to market. “But we have to start somewhere,” he concluded.

Glass has raised $2.2 million in seed funding, led by LDV Capital and a collection of angel investors. Of course that’s not meant to cover the cost of manufacturing, but now that the company is leaving the lab it will need operating cash to commercialize even should a major manufacturer make a commitment. Greg Gilley, formerly Apple’s VP of cameras and photos, and MIT Media lab’s Ramesh Raskar joined as advisors, rounding out a team investors are likely to have a lot of confidence in.

If the Glass approach catches on, expect to hear about other companies claiming to have invented it in a little less than two years.

More TechCrunch

Time is running out for tech enthusiasts and entrepreneurs to secure their early-bird tickets for TechCrunch Disrupt 2024! With only four days left until the May 31 deadline, now is…

Early bird gets the savings — 4 days left for Disrupt sale

AI may not be up to the task of replacing Google Search just yet, but it can be useful in more specific contexts — including handling the drudgery that comes…

Skej’s AI meeting scheduling assistant works like adding an EA to your email

Faircado has built a browser extension that suggests pre-owned alternatives for ecommerce listings.

Faircado raises $3M to nudge people to buy pre-owned goods

Tumblr, the blogging site acquired twice, is launching its “Communities” feature in open beta, the Tumblr Labs division has announced. The feature offers a dedicated space for users to connect…

Tumblr launches its semi-private Communities in open beta

Remittances from workers in the U.S. to their families and friends in Latin America amounted to $155 billion in 2023. With such a huge opportunity, banks, money transfer companies, retailers,…

Félix Pago raises $15.5 million to help Latino workers send money home via WhatsApp

Google said today it’s adding new AI-powered features such as a writing assistant and a wallpaper creator and providing easy access to Gemini chatbot to its Chromebook Plus line of…

Google adds AI-powered features to Chromebook

The dynamic duo behind the Grammy Award–winning music group the Chainsmokers, Alex Pall and Drew Taggart, are set to bring their entrepreneurial expertise to TechCrunch Disrupt 2024. Known for their…

The Chainsmokers light up Disrupt 2024

The deal will give LumApps a big nest egg to make acquisitions and scale its business.

LumApps, the French ‘intranet superapp,’ sells majority stake to Bridgepoint in a $650M deal

Featured Article

More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Nubank is taking its first tentative steps into the mobile network realm, as the NYSE-traded Brazilian neobank rolls out an eSIM (embedded SIM) service for travelers. The service will give customers access to 10GB of free roaming internet in more than 40 countries without having to switch out their own existing physical SIM card or…

7 hours ago
More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Infra.Market, an Indian startup that helps construction and real estate firms procure materials, has raised $50M from MARS Unicorn Fund.

MARS doubles down on India’s Infra.Market with new $50M investment

Small operations can lose customers by not offering financing, something the Berlin-based startup wants to change.

Cloover wants to speed solar adoption by helping installers finance new sales

India’s Adani Group is in discussions to venture into digital payments and e-commerce, according to a report.

Adani looks to battle Reliance, Walmart in India’s e-commerce, payments race, report says

Ledger, a French startup mostly known for its secure crypto hardware wallets, has started shipping new wallets nearly 18 months after announcing the latest Ledger Stax devices. The updated wallet…

Ledger starts shipping its high-end hardware crypto wallet

A data protection taskforce that’s spent over a year considering how the European Union’s data protection rulebook applies to OpenAI’s viral chatbot, ChatGPT, reported preliminary conclusions Friday. The top-line takeaway…

EU’s ChatGPT taskforce offers first look at detangling the AI chatbot’s privacy compliance

Here’s a shoutout to LatAm early-stage startup founders! We want YOU to apply for the Startup Battlefield 200 at TechCrunch Disrupt 2024. But you’d better hurry — time is running…

LatAm startups: Apply to Startup Battlefield 200

The countdown to early-bird savings for TechCrunch Disrupt, taking place October 28–30 in San Francisco, continues. You have just five days left to save up to $800 on the price…

5 days left to get your early-bird Disrupt passes

Venture investment into Spanish startups also held up quite well, with €2.2 billion raised across some 850 funding rounds.

Spanish startups reached €100 billion in aggregate value last year

Featured Article

Onyx Motorbikes was in trouble — and then its 37-year-old owner died

James Khatiblou, the owner and CEO of Onyx Motorbikes, was watching his e-bike startup fall apart.  Onyx was being evicted from its warehouse in El Segundo, Los Angeles. The company’s unpaid bills were stacking up. His chief operating officer had abruptly resigned. A shipment of around 100 CTY2 dirt bikes from Chinese supplier Suzhou Jindao…

1 day ago
Onyx Motorbikes was in trouble — and then its 37-year-old owner died

Featured Article

Iyo thinks its gen AI earbuds can succeed where Humane and Rabbit stumbled

Iyo represents a third form factor in the push to deliver standalone generative AI devices: Bluetooth earbuds.

1 day ago
Iyo thinks its gen AI earbuds can succeed where Humane and Rabbit stumbled

Arati Prabhakar, profiled as part of TechCrunch’s Women in AI series, is director of the White House Office of Science and Technology Policy.

Women in AI: Arati Prabhakar thinks it’s crucial to get AI ‘right’

AniML, the French startup behind a new 3D capture app called Doly, wants to create the PhotoRoom of product videos, sort of. If you’re selling sneakers on an online marketplace…

Doly lets you generate 3D product videos from your iPhone

Elon Musk’s AI startup, xAI, has raised $6 billion in a new funding round, it said today, as Musk shores up capital to aggressively compete with rivals including OpenAI, Microsoft,…

Elon Musk’s xAI raises $6B from Valor, a16z, and Sequoia

Indian startup Zypp Electric plans to use fresh investment from Japanese oil and energy conglomerate ENEOS to take its EV rental service into Southeast Asia early next year, TechCrunch has…

Indian EV startup Zypp Electric secures backing to fund expansion to Southeast Asia

Last month, one of the Bay Area’s better-known early-stage venture capital firms, Uncork Capital, marked its 20th anniversary with a party in a renovated church in San Francisco’s SoMa neighborhood,…

A venture capital firm looks back on changing norms, from board seats to backing rival startups

The families of victims of the shooting at Robb Elementary School in Uvalde, Texas are suing Activision and Meta, as well as gun manufacturer Daniel Defense. The families bringing the…

Families of Uvalde shooting victims sue Activision and Meta

Like most Silicon Valley VCs, what Garry Tan sees is opportunities for new, huge, lucrative businesses.

Y Combinator’s Garry Tan supports some AI regulation but warns against AI monopolies

Everything in society can feel geared toward optimization – whether that’s standardized testing or artificial intelligence algorithms. We’re taught to know what outcome you want to achieve, and find the…

How Maven’s AI-run ‘serendipity network’ can make social media interesting again

Miriam Vogel, profiled as part of TechCrunch’s Women in AI series, is the CEO of the nonprofit responsible AI advocacy organization EqualAI.

Women in AI: Miriam Vogel stresses the need for responsible AI

Google has been taking heat for some of the inaccurate, funny, and downright weird answers that it’s been providing via AI Overviews in search. AI Overviews are the AI-generated search…

What are Google’s AI Overviews good for?

When it comes to the world of venture-backed startups, some issues are universal, and some are very dependent on where the startups and its backers are located. It’s something we…

The ups and downs of investing in Europe, with VCs Saul Klein and Raluca Ragab