Featured Article

Wonder Dynamics puts a full-service CG character studio in a web platform

Comment

Image Credits: Wonder Dynamics

The tools of modern cinema have become increasingly accessible to independent and even amateur filmmakers, but realistic CG characters (like them or not) have remained the province of big-budget projects. Wonder Dynamics aims to change that with a platform that lets creators literally drag and drop a CG character into any scene as if it was professionally captured and edited.

Yes, it sounds a bit like overpromising. Your skepticism is warranted, but as a skeptic myself I have to say I was extremely impressed with what the startup showed of Wonder Studio, the company’s web-based editor. This isn’t a toy like an AR filter — it’s a full-scale tool, and one that co-founders Nikola Todorovic and Tye Sheridan have longed for themselves. And most importantly, it’s meant to make artists’ jobs easier, not replace them outright.

“The goal all along was to make a tool for artists, to empower them. Someone who has big dreams doesn’t always have the resources to manifest them,” said Sheridan, whom many will have seen starring in Spielberg’s film adaptation of Ready Player One — so his familiarity with the complexities of CG-assisted production and motion capture are very much firsthand.

Todorovic and Sheridan have known and worked with each other for years and frequently hit this wall: “Both Tye and I were writing films we couldn’t afford to make,” said Todorovic. Their company, which has operated mostly in stealth until now, raised a $2.5 million seed round in early 2021 and an additional $10 million A round later that year.

The thing is, although software for creating 3D models, editing, compositing and coloring (among other steps in the filmmaking process) are much easier to buy and use these days, the process for actually putting a CG character in a scene is still very complicated.

Wonder Dynamics founders Nikola Todorovic, left, and Tye Sheridan, right. Image Credits: Wonder Dynamics (left) / Matt Winkelmeyer / Getty (right)

Say you want to include a robot companion for a scene in your sci-fi film. An artist making a model and textures and so on is only the very first step. Unless you want to hand-animate it (not recommended!), you’ll need a motion capture studio or on-set gear, reflector balls, green screens and everything. From those, motion primitives need to be applied to the CG skeleton, and the character substituted for the actor. But then the 3D model needs to match the direction and color of the lighting, the cast and grain of the film, and more. Hopefully you hired people to capture and characterize those as well.

Unless they happen to be an expert in all of these individual pre- and post-production processes and have a hell of a lot of time on their hands, it’s simply out of scope and budget for most filmmakers. At the end of the day you could be looking at as much as $20,000 per second for major VFX work, like adding a dragon or superhero, not to mention days’ worth of technical labor. So indie films tend not to have prominent VFX at all, let alone fully animated characters.

Wonder Studio is a platform that makes this process as simple as selecting a filter or brush in Photoshop. It sounds too good to be true, but Sheridan and Todorovic have been working on it for three years now and the results show it. “We wanted to build something foundational — that’s why it took so long,” said Sheridan.

“We built something that automates this whole process, animates it live, frame by frame, there’s no need for mocap. It automatically detects actors based on a single camera. It does camera motion, lighting, color, replaces the actor fully with CG,” Todorovic explained.

But crucially, it doesn’t just do this live in camera by pasting it on there à la TikTok, or spit out a questionably “final” product. All the actual pieces that VFX artists would normally create or interact with are still generated. And, he was careful to point out, none of it is trained on artists’ existing work.

Final shot, mocap data, mask and 3D environment generated by Wonder Studio. Image Credits: Wonder Dynamics

“You get mocap, clean plate, masks, blender scene, it analyzes the noise and grain,” he continued. That is: animation and motion data (including hands and face), the shot without the actor or replacement, outlines of characters and objects frame by frame, a 3D representation of the environment with terrain and other features. And it’s all matched automatically to the qualities of the shot — or shots, as it can track actors across a full scene with multiple angles.

Here’s a look at how the process works in action:

Lots more examples and details can be seen at the company’s site.

Much of this kind of thing is rote work, much of it drudgery, done the same way over and over as part of the overall VFX process. These “objective non-creative” tasks — so called because they are technical necessities rather than expressive outcomes — would definitely fall under the “dull” in “dirty, dull and dangerous”: the three D’s of automation.

“You can’t replace artists with AI, we’re about enhancing and empowering them. This doesn’t disrupt what they’re doing; it automates 80-90% of the objective VFX work and leaves them with the subjective work,” Todorovic explained. “The beauty of AI is taking something so complicated and simplifying it.”

Lest you worry about whether this will put lots of people out of a job, it doesn’t seem likely. The VFX industry is positively overwhelmed with work, especially as companies like Marvel and Netflix insist on regular releases of incredibly demanding CG work that must be done by dozens of independent VFX houses. One does the capes, another the explosions, another the digital makeup, yet another deformable surfaces. And they’re all booked out for years. Sure, they’re paying the bills, but if they could take on twice as many jobs because they spend half as much time manually outlining a target actor on every frame, they would probably do it in a second.

It all depends on the quality of the results, of course, and that’s where automation of these processes tends to fall down. Sure, you can get a tool that automatically detects motion in the selected actor and outputs a rough animation for a model. But you have to tell it which actor in every shot, and once you have all that, it doesn’t magically become a CG character; it must go to the next team, who knows what to do with a bunch of coordinates and Bezier curves.

Image Credits: Wonder Dynamics

Sheridan and Todorovic wanted Wonder Studio to be a system that’s simple enough for a kid to use, but powerful enough for a VFX professional — hence the raw data output if you want it, but drag-and-drop functionality out of the box.

Wonder Studio comes with a bunch of sample models out of the box, but no one is expected to just use these in their movie — it’s more like a set of CG character archetypes you can see in action: a Pixar-type dad and daughter, a couple robots of varying seriousness, a suspiciously Gollum-like “Sam” (small alien man), and more.

“We want artists to create their own. You get your FBX [a common 3D media format] and your textures and it’s assembled on the platform, just like you would import in Blender or Unreal or whatever else,” said Todorovic. Models can also be made available for purchase on the platform.

Image Credits: Wonder Dynamics

Even these basic elements could be enough for a pitch, rough cut or previsualization, though, the latter of which is often done by stunt staff with almost no VFX whatsoever. Wouldn’t it be great to see what the Wolverine costume or slimy sewer monster would actually look like in a fight choreography you’re proposing, rather than just in the storyboards? How about a fantasy village with actual bird people instead of bad makeup? Or a short sci-fi film that only needs a robotic cashier or mutant street sweeper to give it a casual futuristic flair — right now it’s not even an option. Entry level CG characters open up entire genres that were locked behind big budgets.

More features are planned, from CG environments characters can be composited into, to capturing camera motions of any media so they can be simulated, studied, tweaked and reused.

“This is a big first step, but the big picture is we want to have a platform where any kid can sit and direct films by sitting at his computer and typing,” said Sheridan. A free tier will be offered for anyone to try, and more advanced features for professionals and heavy users will be available at various paid plans. They plan to work directly with VFX houses to create and improve integrations and workflows.

Their hope is that this begins to bridge the divide between low- and no-budget filmmaking and the kind of no-holds-barred imaginative flights that only someone with James Cameron’s resources can conceive, let alone execute on.

The platform is in beta form now but is already being used by acclaimed action directors the Russo Brothers for an upcoming Netflix movie with Millie Bobby Brown and Chris Pratt. No word on who’s being replaced with what, but it’s a powerful endorsement nonetheless.

“I may be biased, but making movies has to be one of the coolest jobs you could ever have,” said Sheridan in a release announcing Wonder Studio’s debut. “We are storytellers at heart, and we’re only building technology as a means to help us tell better stories. AI presents a huge opportunity for more films to be made and for more voices to be heard.”

More TechCrunch

Snowflake is the latest company in a string of high-profile security incidents and sizable data breaches caused by the lack of MFA.

Hundreds of Snowflake customer passwords found online are linked to info-stealing malware

The buy will benefit ChromeOS, Google’s lightweight Linux-based operating system, by giving ChromeOS users greater access to Windows apps “without the hassle of complex installations or updates.”

Google acquires Cameyo to bring Windows apps to ChromeOS

Mistral is no doubt looking to grow revenue as it faces considerable — and growing — competition in the generative AI space.

Mistral launches new services and SDK to let customers fine-tune its models

The warning for the Ai Pin was issued “out of an abundance of caution,” according to Humane.

Humane urges customers to stop using charging case, citing battery fire concerns

The keynote will be focused on Apple’s software offerings and the developers that power them, including the latest versions of iOS, iPadOS, macOS, tvOS, visionOS and watchOS.

Watch Apple kick off WWDC 2024 right here

As WWDC 2024 nears, all sorts of rumors and leaks have emerged about what iOS 18 and its AI-powered apps and features have in store.

What to expect from Apple’s AI-powered iOS 18 at WWDC 2024

Welcome to Elon Musk’s X. The social network formerly known as Twitter where the rules are made up and the check marks don’t matter. Or do they? The Tesla and…

Elon Musk’s X: A complete timeline of what Twitter has become

TechCrunch has kept readers informed regarding Fearless Fund’s courtroom battle to provide business grants to Black women. Today, we are happy to announce that Fearless Fund CEO and co-founder Arian…

Fearless Fund’s Arian Simone coming to Disrupt 2024

Bridgy Fed is one of the efforts aimed at connecting the fediverse with the web, Bluesky and, perhaps later, other networks like Nostr.

Bluesky and Mastodon users can now talk to each other with Bridgy Fed

Zoox, Amazon’s self-driving unit, is bringing its autonomous vehicles to more cities.  The self-driving technology company announced Wednesday plans to begin testing in Austin and Miami this summer. The two…

Zoox to test self-driving cars in Austin and Miami 

Called Stable Audio Open, the generative model takes a text description and outputs a recording up to 47 seconds in length.

Stability AI releases a sound generator

It’s not just instant-delivery startups that are struggling. Oda, the Norway-based online supermarket delivery startup, has confirmed layoffs of 150 jobs as it drastically scales back its expansion ambitions to…

SoftBank-backed grocery startup Oda lays off 150, resets focus on Norway and Sweden

Newsletter platform Substack is introducing the ability for writers to send videos to their subscribers via Chat, its private community feature, the company announced on Wednesday. The rollout of video…

Substack brings video to its Chat feature

Hiya, folks, and welcome to TechCrunch’s inaugural AI newsletter. It’s truly a thrill to type those words — this one’s been long in the making, and we’re excited to finally…

This Week in AI: Ex-OpenAI staff call for safety and transparency

Ms. Rachel isn’t a household name, but if you spend a lot of time with toddlers, she might as well be a rockstar. She’s like Steve from Blues Clues for…

Cameo fumbles on Ms. Rachel fundraiser as fans receive credits instead of videos  

Cartwheel helps animators go from zero to basic movement, so creating a scene or character with elementary motions like taking a step, swatting a fly or sitting down is easier.

Cartwheel generates 3D animations from scratch to power up creators

The new tool, which is set to arrive in Wix’s app builder tool this week, guides users through a chatbot-like interface to understand the goals, intent and aesthetic of their…

Wix’s new tool taps AI to generate smartphone apps

ClickUp Knowledge Management combines a new wiki-like editor and with a new AI system that can also bring in data from Google Drive, Dropbox, Confluence, Figma and other sources.

ClickUp wants to take on Notion and Confluence with its new AI-based Knowledge Base

New York City, home to over 60,000 gig delivery workers, has been cracking down on cheap, uncertified e-bikes that have resulted in battery fires across the city.  Some e-bike providers…

Whizz wants to own the delivery e-bike subscription space, starting with NYC

This is the last major step before Starliner can be certified as an operational crew system, and the first Starliner mission is expected to launch in 2025. 

Boeing’s Starliner astronaut capsule is en route to the ISS 

TechCrunch Disrupt 2024 in San Francisco is the must-attend event for startup founders aiming to make their mark in the tech world. This year, founders have three exciting ways to…

Three ways founders can shine at TechCrunch Disrupt 2024

Google’s newest startup program, announced on Wednesday, aims to bring AI technology to the public sector. The newly launched “Google for Startups AI Academy: American Infrastructure” will offer participants hands-on…

Google’s new startup program focuses on bringing AI to public infrastructure

eBay’s newest AI feature allows sellers to replace image backgrounds with AI-generated backdrops. The tool is now available for iOS users in the U.S., U.K., and Germany. It’ll gradually roll…

eBay debuts AI-powered background tool to enhance product images

If you’re anything like me, you’ve tried every to-do list app and productivity system, only to find yourself giving up sooner rather than later because managing your productivity system becomes…

Hoop uses AI to automatically manage your to-do list

Asana is using its work graph to train LLMs with the goal of creating AI assistants that work alongside human employees in company workflows.

Asana introduces ‘AI teammates’ designed to work alongside human employees

Taloflow, an early stage startup changing the way companies evaluate and select software, has raised $1.3M in a seed round.

Taloflow puts AI to work on software vendor selection to reduce costs and save time

The startup is hoping its durable filters can make metals refining and battery recycling more efficient, too.

SiTration uses silicon wafers to reclaim critical minerals from mining waste

Spun out of Bosch, Dive wants to change how manufacturers use computer simulations by both using modern mathematical approaches and cloud computing.

Dive goes cloud-native for its computational fluid dynamics simulation service

The tension between incumbents and fintechs has existed for decades. But every once in a while, the two groups decide to put their competition aside and work together. In an…

When foes become friends: Capital One partners with fintech giants Stripe, Adyen to prevent fraud

After growing 500% year-over-year in the past year, Understory is now launching a product focused on the renewable energy sector.

Insurance provider Understory gets into renewable energy following $15M Series A